Radio Missing Out on Vaccine Audience Bonanza

INSIDE …

  • Bad PR: The right-wing radio talker who influenced his listeners not to take the vaccine until he got sick and changed his story.
  • Vaccinations as a huge radio promotion – some ideas to hitchhike on.
  • A once-in-a-lifetime promotional plan to prove radio’s 92% reach and local relevance when it is being doubted.
  • How selling vaccines can be used to sell local advertisers.

Read the full article here

Free samples of our work here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Scroll through a complete list of previous stories here

Vanishing Drive-Time Threatens Radio

INSIDE …

  • The two threats bigger than shrinking drive time.
  • How commuters figure they are getting a raise by not listening in drive time – here’s their math.
  • One mistake can be fixed immediately to gain more TSL.
  • Now that drive time is eroding what radio plans to do about it.

Read the full article here

Free samples of our work here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Scroll through a complete list of previous stories here

Private Equity Experiencing Radio Hesitancy

INSIDE …

  • iHeart’s Bob Pitman was the second big radio CEO to get the message from private equity – but who was the first, and why do they know best.
  • Why lenders are now pushing owners away from legacy radio.
  • Here are the groups that will be among the first to take private equity’s bait and distance themselves from radio even though it continues to generate most of their revenue.
  • The reason digital is no longer a slam-dunk for radio hesitancy.

Read the full article here

Free samples of our work here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Scroll through a complete list of previous stories here

Audacy Management Turmoil Eroding Ratings

INSIDE …

  • What’s killing the ratings for many crucial Audacy stations.
  • Case studies of top-rated, big billing CBS stations being gutted and left as add-ons to local ad buys.
  • Two places where Audacy is getting it very right in spite of themselves.
  • Pat Paxton and Susan Larkin’s plans for dealing with ratings declines.

Read the full article here

Free samples of our work here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Scroll through a complete list of previous stories here

iHeart’s Amazon Deal Is Nonsensical

INSIDE …

  • The real end game for iHeart’s new venture with Amazon’s Alexa – and it’s not listener engagement.
  • How iHeart plans to connect unwitting listeners with stations that do not have live people working on-air.
  • What young people really think of Alexa and voice activated listening may surprise you and certainly Bob Pittman.
  • True or false: “This is a direct line to allow our audience to talk back, to share their thoughts and help influence what you hear on the radio” – okay, then, the four questions listeners really want to ask iHeart.
  • How this “groundbreaking” move is all about iHeart’s competitors.

Read the full article here

Free samples of our work here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Scroll through a complete list of previous stories here