CBS Goes Clear Channel

Just at the time when stations need every listener they can get, thousands and thousands of radio stations are in the midst of adopting a new policy that effectively drives listeners away from the station they are listening to.

Not just online to their own streams but, amazingly, to competitors and dreaded customized music services.

But now it’s not just a vague concept.

It’s policy.

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  1. CBS – that’s right, CBS – just recently mandated some of their stations to offer their on-air listeners other options in real time.  Here’s how they do it.  I I’ve documented it for you.
     
  2. Why a smart company like CBS is now joining Clear Channel and taking the risk to lose on-air listeners.  What recently happened to make them get a jump on competitors.
     
  3. Cumulus, Entercom and even Greater Media are driving listeners away from local radio stations at a time when average quarter hours continue to erode and Pandora is making inroads. 
     
  4. What was in a couple of huge crates dropped off at a Florida Clear Channel cluster a few days ago?  This they can’t live without.  Talent, not so much.
     
  5. WTOP, KYW, 1010 WINS and WCBS attracted new listeners who wanted information and companionship during Hurricane Sandy, but Clear Channel and Cumulus in hard hit New York City drove listeners away in two very different ways.

If you would like to see recent examples of why major radio groups are willing to risk driving listeners away from their on air stations, click “read more” below.

I hope you will join me as I teach my upcoming fourth annual Media Solutions Lab January 30-31 in Scottsdale.  A full-day of interactive learning about radio and the digital future and a next day Big Ideas strategy session where we can roll up our sleeves and work across the table with each other. 

Here’s one sample from the 13 learning modules: 

“Digital Ideas Buyers Are Clamoring for”
Useable, ready-to-implement ideas you can package and take to buyers alone or as part of a radio/digital package.  Pricing traps to avoid.  Ways to get a premium for digital instead of giving away to earn a spot buy.  What they don’t want (i.e., streaming, banner web ads, etc.).  Customizable digital ideas built for your local clients but that you continue to own (DIY mobile platforms for local advertisers). The most desired new digital options for 2013.

See all the Learning Modules and Register for my 2013 Media Solutions Lab.  Tuition increases soon so now is a great time to reserve a seat.

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Clear Channel Unhinged

The nation’s number one radio group is now losing it.

Competitors have big plans.

CBS is moving with surgical precision to own the last viable radio formats without much public fanfare.

Even Cumulus has plans to grow the group next year.

Clear Channel is doing some of the most cockamamie things that make no sense.

But, it gives you an idea where they are coming from and where they are headed.

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  1. How Clear Channel plans to replace its market managers.  It’s not based on performance.
     
  2. Big time intimidation tactics:  They’re now doing in-station seminars for talent and salespeople on – sit down for this – how to do an endorsement.  But that’s not why they’re doing them.
     
  3. How Clear Channel is now using Cumulus-type non-compete threats – with a new twist.
     
  4. Why they are making deals with record labels for music that they don’t play on any of their stations. 
     
  5. The payola disclaimer that some employees attach to their emails even though we all know Clear Channel doesn’t take payola for playing the same record every hour on the hour.

If you would like to see what Clear Channel is doing right now that clearly shows what they have up their sleeves next, click “read more” below. 

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The first topics have been posted for my January seminar, here’s a preview …

2013 will be the most critical year for radio, media companies and new age entrepreneurs.

Adapting radio for the digital age.

Creating new digital products and streams that advertisers are clamoring for.

Choosing the correct social media strategy because Twitter and Facebook alone will no longer do.  We don’t want to be on the wrong side of that trend.

And monetizing our digital efforts to create a growth business or an additional cash stream for existing media companies.

To get a leg up on these changes it will take mastering the new rules of traditional and digital media and acquiring enhanced skill sets to be successful.

This year, the fourth annual Media Solutions Lab at the Phoenician Resort in Scottsdale, AZ January 30-31 is devoted to “Radio & The Digital Future”. 

It’s a full day interactive learning seminar and a next day Big Ideas Strategy Session with skill sets training.

Wednesday, January 30th is the full-day interactive learning session that includes 6 critical areas to master.

  • Emerging Media Trends
  • Digital Content
  • Revenue Streams
  • Social Media Advances
  • Digital Businesses to Start
  • The Growing Importance of Video

Plus, intelligence on how audiences are changing even over the past year.

Thursday, January 31 is “Big Ideas Strategy Session” where we roll up our sleeves and collaborate to customize the opportunities that will be presented in the form of “30 New Ideas” ready to take home and implement.  The most useful new media secrets for 2013.

And skills training – what we’ll have to do to be qualified and ready for a new age of radio in the digital future. 

Learn more: Go to Conference Page to Register

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Cumulus Local Billing Tanking Nationwide

Big trouble for CEO Lew Dickey.

Dickey is like an animal backed into a corner threatened not by a lack of revenue – after all, investors aren’t afraid of a little debt or a lot of it.  He’s pissed that his company, systems and people are not doing what he’s demanding.

Big changes are on the way and it could be ugly.

Heads are going to roll.

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  1. How the Midwest region is missing their numbers. 
     
  2. The plan Dickey has for anyone who would dare let him down.
     
  3. Why in spite of sales systems (CSOS), hard-driving corporate execs and threats his company is underperforming in a big way.
     
  4. Why revenue is tanking in both major and smaller markets for Cumulus – not everyone else.
     
  5. The impact of missing his projections again on the further growth of Cumulus.
     
  6. Who will pay the price and when.

If you want to see how Cumulus revenue is tanking and what CEO Lew Dickey is threatening to do if it doesn’t get turned around, click “read more” below. 

Transition from only broadcasting to meaningful and profitable radio and digital together in the year ahead.  Attend my 2013 Media Solutions Lab January 30-31 at The Phoenician In Scottsdale.  See the seminar preview

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Storm Warning For Radio

The once in a lifetime east coast Hurricane that hit late yesterday and continues this morning has also become a storm warning for radio.

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  1. What the Frankenstorm says about online streaming.
     
  2. What radio’s best companies tried to pass off as storm coverage.
     
  3. One sure way to make radio better the other 364 days a year based on how a station responds during a local emergency.
     
  4. What listeners now expect from content providers.
     
  5. What The Weather Channel and most of local radio has in common.

If you would like to see the storm warnings ahead for radio, click “read more” below. 

Transition from only broadcasting to meaningful and profitable radio and digital together in the year ahead.  Attend my 2013 Media Solutions Lab January 30-31 at The Phoenician In Scottsdale.  See the seminar preview.

We’ve got a reputation for protecting our news sources -- the 100% confidential Newstip Hotline.  

Talk to me privately here.

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Radio’s Secret Cutback Plans Exposed

Reducing expenses has become a high art form for the greedy bastards at Cumulus and Clear Channel.

It’s almost November – do you know where your job is going?

These two leaders in unemployment have discovered so many more complicated and devious ways to cut expenses.

I’m going to share them with you because they are likely to happen – some time very soon.

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If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. High pressure selling tactics designed more to get employees to quit rather than to motivate them to increase sales.  A case study.
     
  2. How one consolidator has found a new way to double down on repeater radio.  It’s in place right now and will likely expand over the coming months.
     
  3. How one radio group is actually playing hardball when their employees do more than they’ve asked them to do.
     
  4. Why Clear Channel is beginning to send in a new breed of corporate trainers to win air talent and salespeople over to their way of doing things – or else.
     
  5. How one group is forcing salespeople to piss off their advertisers because this one thing is even more important to them than increasing ad revenue.
     
  6. Clear Channel’s next big new thing to save high priced talent salaries in one move.
     
  7. The major strategic programming shift coming to Cumulus stations – it’s starting to happen already.
     
  8. Forced selling in lousy time periods and new ways to steal big accounts from star salespeople – documented. 

If you would like to see the secret plans of Clear Channel and Cumulus that are expected to be rolled out soon, click “read more” below.

Learning from each other.  Not preaching to each other.  I invite you to participate in my fourth annual Media Solutions Lab “Radio & the Digital Future” January 30-31 in Scottsdale, AZ.  Here is a first look at the Learning Modules plus information on attending – learn more.

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