The first topics have been posted for my January seminar, here’s a preview …
2013 will be the most critical year for radio, media companies and new age entrepreneurs.
Adapting radio for the digital age.
Creating new digital products and streams that advertisers are clamoring for.
Choosing the correct social media strategy because Twitter and Facebook alone will no longer do. We don’t want to be on the wrong side of that trend.
And monetizing our digital efforts to create a growth business or an additional cash stream for existing media companies.
To get a leg up on these changes it will take mastering the new rules of traditional and digital media and acquiring enhanced skill sets to be successful.
This year, the fourth annual Media Solutions Lab at the Phoenician Resort in Scottsdale, AZ January 30-31 is devoted to “Radio & The Digital Future”.
It’s a full day interactive learning seminar and a next day Big Ideas Working Breakfast with skill sets training.
Wednesday, January 30th is the full-day interactive learning session that includes 6 critical areas to master.
- Emerging Media Trends
- Digital Content
- Revenue Streams
- Social Media Advances
- Digital Businesses to Start
- The Growing Importance of Video
Plus, intelligence on how audiences are changing even over the past year.
Thursday, January 31 is “Big Ideas Working Breakfast” where we roll up our sleeves and collaborate to customize the opportunities that will be presented in the form of “30 New Ideas” ready to take home and implement. The most useful new media secrets for 2013.
And skills training – what we’ll have to do to be qualified and ready for a new age of radio in the digital future.
There are no vendors. No pitchmen. No commercially sponsored topics. Breakfast, lunch and breaks are included. We work in a positive atmosphere of approval and acceptance.
A little about me. I am a traditional and digital media advisor, speaker and educator and publisher of Inside Music Media. I was appointed Professor at the University of Southern California where I developed many of the techniques that I employ in my brainstorming seminars.
Last 3 Days to Save $300 – Go to Conference Page to Register
Learning Modules
“10 Emerging Trends to Watch For 2013”
Worth the price of admission alone according to attendees from previous years. The trends for the 12 months ahead and the solutions to take advantage of them.
“How to Maximize Radio Formats for the Digital Age”
Reliable new information on how mobile and digital devices are changing the way audiences use traditional media. Things that turn today’s audiences on and off. Elements listeners could become addicted to if they were added. What to do about personalities. Commercials that digital audiences would love (no station does them, so you can be first). Programming music in the age of Pandora. Operating cost effectively in tough times. What changing audiences want from your website, mobile devices and social media.
“Digital Ideas Buyers Are Clamoring for”
Useable, ready-to-implement ideas you can package and take to buyers alone or as part of a radio/digital package. Pricing traps to avoid. Ways to get a premium for digital instead of giving away to earn a spot buy. What they don’t want (i.e., streaming, banner web ads, etc.). Customizable digital ideas built for your local clients but that you continue to own (DIY mobile platforms for local advertisers). The most desired new digital options for 2013.
“Building a Revenue Stream Around Content Pods”
Radio formats are out. Content pods are in. Try the system you’ll learn at this year’s conference to build a brand and then push out content to radio, digital, mobile and social media. It’s opposite the way we do things now when most stations start with an on-air format and struggle to add-on digital media. We’ll cover: How to set up a content pod. Where to find the talent. A different way to sell it (sales reps become part of the content pod but you’ll require special skills to make it work together). Social media from the pod. How to reconfigure your radio station from studios and offices to a moneymaking content pod that breaks down walls and encourages creativity and sales. This is the future because radio formats adding on digital content is so not going to work.
“The Most Effective, New Social Media Strategies”
2 years ago we predicted Facebook was already over even as it was experiencing its greatest growth. Last year we added Twitter to the endangered species. They’re now tools and not destinations. But the social networks you will learn how to create at this conference are what is next after Twitter and Facebook. Privacy concerns and the changing needs and attitudes toward social media promises to shake everything up again. Closed groups. Private. Where members also create content. Fees may be charged. New ways to monetize.
“The Growing Importance of Video”
YouTube is the new hit radio among teenagers. And tablets are being embraced to watch full length TV shows as well as short form videos. Why the radio industry must establish a foothold in video content or lose brand loyalty. We will cover: The best video projects to start. Marketing beyond pre-roll commercials. The new rules of video content – length, professionalism, message. How to compete with professional TV videos and popular viral amateurs.
“How to Game the People Meter”
Be like CBS, among the best radio groups at beating Arbitron’s People Meter at their own game. They can’t tell you, but we’ll explore what works for them and other companies looking to fight erratic meter placement, faulty weighting and unpredictable ratings results for proven stations. A list of things you can and should do the moment you return to your market. We’ll cover how best to slot commercial sets, the kinds of content that turn PPM listeners off, tricks to keep them listening longer and most importantly, how to get your station to be played publicly so you can benefit from PPM’s major flaw – drive by listening.
“Music Radio’s Best Options Against Pandora”
If you want to stay in music radio, changes will have to be made. Pandora-like customizable music services are growing in popularity. Learn the new elements that can actually still make radio preferable over these music services. Playlist management. Formatic adjustments. Different kinds of personalities. A list of things you can add right now that customizable music services cannot compete with.
“Brands Instead of Radio Formats”
How to get beyond format radio and build multi-platform brands. The first important steps. The fine margin of error between changing a format to a brand and losing the audience. A checklist of things to do: porting radio listeners over to brand delivery. Reconfiguring marketing and sales – and charging a premium, too. Cost savings that will not hurt the brand.
“The Class of 2016”
Your emerging new audience is telling you what they want. Here’s the best way to listen and adapt now, ahead of competitors. The absolute 100% sure way to lure the next generation to radio and your separate digital content. How they feel about commercials, morning shows, music discovery, contests, websites, social networking and digital integration. On-target strategic adjustments to give the next generation the radio they will embrace.
“The Best New Digital Cash Streams”
Paid subscriptions are taking off; why not get in on them. I’ve done it and I’ll share what works and what doesn’t. Digital businesses that are made for radio people looking to become entrepreneurs. We will cover: Tablet content. Micro-content. Sports driven new digital businesses. Local mobile startups. Building your own social media network.
“Technology Advances to Watch Like a Hawk”
We will preview what is in the works for Apple and other leading technology and content companies. The battle for the dashboard has already changed! The products we expect by the end of the year and beyond. (In the four years I have been doing this seminar we’ve been deadly accurate). The next generation smartphones. Changing tablets. Mobile TV. Best options for dashboard content.
“Career Insurance: Skills You Need to Succeed in Digital Media”
What it takes to succeed in the digital space requires new skill sets. Where to get the skills you’ll need. What to read, what to learn and acquiring needed new age skills will all be specifically tied in to the subject matter of this conference. We’ll offer a primer on skills you’ll want to enhance for: Digital content creation. Twitter, Facebook and social networks. Mobile marketing. Acquiring fans. Tracking changing audience media preferences. Startup skills.
Last 3 Days to Save $300 – Go to Conference Page to Register
Comments
“I like you the best, Jerry, because you know how to help people push the boundaries of what they think they know and help me push the boundary of what I think I know.”
“Met my expectations – which were high!”
“Great discussions. Great dissemination of knowledge.”
“All of it – especially the open forum for discussions.”
“I always enjoy an open conversation of the challenges that our industry faces.”
“Your ideas stimulate my thought process.”
“Great road map.”
“The positive thoughts and advice.”
“You have inspired me to push forward with everything I do in the digital world at work.”
“Your presentation sparked so many thoughts and ideas.”
“Third year – best one yet.”
100% of those attending last year’s conference said it met or exceeded their expectations.
Last 3 Days to Save $300 – Go to Conference Page to Register