The Radio Axe Is Ready To Fall Again

Hold on tight.

Over the next six months radio consolidators will make drastic personnel cutbacks due to strategies that they’ve been working on behind the scenes that are now ready to roll out.

In fact, one big group couldn’t wait – they started firing big name people yesterday.

If you want to know what the rest of the year is going to look like for radio (and we’ve called just about every move in advance), get off the teasers and subscribe to unlock the story where you’ll learn …

1.  Which group has already started up again to eliminate significant salaries that will no longer be necessary when their computerized software update is up and running?

2.  How Clear Channel is actually making station execs sign their own death warrants in a sense – this is a fascinating study in deceit.

3.  Imagine getting a SurveyMonkey questionnaire in your email and then by the end of that day you must return it and in effect sign off on more moves to cutback and eliminate local radio.  I’ll out the group that’s doing it with all the little details.

4.  If you’re doing this job at Cumulus or Clear Channel, go online right now and check out how to sign up for unemployment benefits.  Sadly, you’re going to need it.  This is massive.

5.  Believe it or not, some stations will be decimated, full staffs fired and syndication installed.  Here are the kinds of facilities most likely to be targeted.

6.  Watch out for the Clear Channel overnight “experiment” where they pipe in Steve Harvey, Elvis Duran and repurposed programming to save money.  But wait, they are already saving money during the overnight hours.  What’s their real plan?  Now you’ll know.

Only in Inside Music Media can you get intelligence like this.

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Bye, Bye Classic Hits

If CBS dropped all-news from one of its stations, that would be the end of all-news as a format.

As of today, classic hits is out in Boston as WODS becomes an AMP hit music station positioned to go after Clear Channel’s Kiss WXKS.

These two formats are synonymous with CBS so this is a big deal.

More change is coming and it’s going to reshuffle markets everywhere.

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1.  The other CBS classic hits station now on “death watch”. 

2.  The big consolidators are changing their strategy and looking to lock in a handful of bread and butter formats.  Here’s what they’re thinking.

3.  How the CBS deal with Cumulus to do a 24/7 sports network plays into this strategy. 

4.  What about WCBS-FM in New York – is it safe from the demise of “classic hits”?  I’ll give you a direct answer and you can take it to the bank.  No waffling.

5.  By winnowing down to a handful of popular formats, look how radio groups are handing their audiences over to new media.  I’ll give you a great example you can learn from.

Only in Inside Music Media can you get intelligence like this. 

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My next media conference (and, yes, I will be discussing the salvation of radio) is January 30-31/Scottsdale.

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Creating Great Content For Apple’s New Podcasting App

Yesterday, Apple launched a new app that will surely be popular with consumers because you not only subscribe to audio and video podcasts as before, but can easily manage them in one place as well.

And they go everywhere – on the cloud or download for listening later.

This is a talk radio killer and you don’t want to miss the first opportunity to create content with this Podcast app in mind.

Here are some things you can do if you’re a radio station, former on-air talent or entrepreneur to optimize and even monetize the new Apple podcast app.

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1.  Length of show – what is the optimum length for a successful audio or video podcast.

2.  This advice alone is worth the subscription price for today’s story – how to present the podcasts to the millions of people who will be searching this new Apple podcasting app.

3.  Do you run commercials in the podcasts to make money or do something different?  Try something different – it works better.  I’ll explain.

4.  If you insist on running commercials to monetize your blog, here is the best blog I know for doing it.

5.  The one thing not to do if you’re a local broadcaster who wants to get in on this app the right way.  None of the big boys will do this, but you can get ahead of them.

It’s time to get off the “teasers” and unlock the stories. 

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The Coming Advertiser Revolt Against Radio

I can think of many ways that advertising is going to change for radio stations.  You may be able to add more.

The writing is on the wall as you will see, and I have also included some new opportunities to jump on immediately.

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1.  The new trend in media buying that will redefine how stations must sell spots.

2.  Advertisers don’t want what radio stations are selling them – here’s what they want instead.

3.  The best way to walk a media buyer away from taking your on-air spend and give it to digital.

4.  Speaking of digital, the best way a station can sell both digital and on-air together.  The new rules and expectations you’ll have to deal with from now on.

5.  Commercial breaks must be reinvented – buyers are forcing it.  Here’s the best approach.

6.   An entirely new and potentially huge stream of revenue for a radio operator and it’s not digital.  Plus … two more.

Only in Inside Music Media can you get intelligence like this.

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Apple Raises Employee Pay and Gets Richer

Apple’s CEO makes more money than any other top executive and now he’s giving out raises as high as 25% to 30,000 retail store employees.

Don’t try that in radio.

Unless you want to win.

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1.  What are the best ways to motivate an employee?

2.  Why bad things happen to good people at Clear Channel and Cumulus.  It’s not just the greedy investment banks; it’s something else, which is really unnecessary.

3.  Make sure your next employer does these things well or don’t take the job.  Seriously.

4.  Even Bain and Pittman and Cumulus and Dickey will come on hard times.  Here’s when I think it all falls apart for these guys.

5.  What’s even better than a raise?  I know, money talks but nobody walks when they get this one thing.

It’s time to get off the “teasers” and unlock the stories. 

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After CBS Sells, 4 MORE Blockbusters

Forget the petty little b.s. games Bob Pittman, Lew Dickey and the major radio consolidators are playing.

The big boys have different plans.

If you’re worried that CBS Radio may go away, here’s what else you may want to worry about as well.

I’ve tracked 5 “humongous big” and potentially disastrous events that are awaiting the radio industry as soon as the next few years – maybe sooner.

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1.  Let’s start with CBS.  Do you believe me now that CBS Radio could be in play?  That’s not the worst of it – as you’re about to see.

2.  Quick – name the one big radio company that’s just sitting there minding its own business waiting to be taken over.  No, not Clear Channel or Cumulus. Something major is up with them and I’ll tell you why.

3.  Some big corporations have been sniffing around the radio industry lately.  I’ve mentioned a few in this space, but take a look at who is interested now – this will totally redefine radio – again.

4.  The move to eliminate local radio is under way, but did you know the new plans one group has for non-major market stations?  But if you pay attention to how they are redefining their assets right now, you can see radio’s future now.

5.  The big kahuna on the sideline.  Try as you might, you probably can’t name this big, rich and powerful non-radio man who is getting close to impacting radio in the most significant way.  I haven’t let you down yet in seeing the future.  This one will say it all.

Only in Inside Music Media can you get intelligence like this.

If you would like to read this story, have access to my entire archive (over 1,600 pieces) and get daily email delivery, click “read more” for your choices. 

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The CBS/Cumulus Deal

I know – you laughed when I published an article only last Tuesday saying that Cumulus wants to buy CBS.

And on April 13th when I did an intelligence report that said Cumulus was talking to CBS about doing a 24/7 sports network together

The sports network was announced yesterday.

And now I am going to show you how, God forbid, Cumulus could be the buyer for CBS Radio.

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1.  Study the deal Les Moonves just announced with Lew Dickey and you’ll see at least one more option for how they could do business again.  If you’re working at either Cumulus or CBS, this will open your eyes as to what’s up next and when the time is right.

2.  What does CBS get out of this Cumulus deal in the meantime in which they create the content and Cumulus syndicates CBS Sports Radio.

3.  I’ll bet you’re reading all the fluff in the happy talk trades today with flowery quotes from Moonves and Dickey, but do you want to know what’s really up and why is it happening at this point in time?  Ignore this deal at your own peril.

4.  If you’re scoffing at how Cumulus could even entertain buying CBS when virtually no bank loans are available in the current financial climate, look at this ingenious way CBS and Cumulus could become one. 

5.  By my count CBS and NBC/Comcast have n their hats in to the next expansion of consolidation.  Catch an early glimpse of what it looks like here.  Mark my words, the pieces are being moved into place for consolidating without Congress ever passing another law.

Only in Inside Music Media can you get intelligence like this.

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