Audacy & iHeart Panicking Over “Audio” Pivot

INSIDE …

  • Audacy and iHeart’s attempt to strongarm radio groups to drop “radio” and join them on “audio”.
  • The private arm twisting going on at the CEO level.
  • Which radio groups are telling them to take a hike.
  • The two mistakes Audacy and iHeart are making that have killed perfectly good companies (we’ve listed some compelling examples outside media).
  • See how Facebooks devolvement to Meta is a warning to radio’s pivot to audio.

Read the full article here

Free samples of our work here

Scroll through the complete list of previous stories here

iHeart’s New Format of Last Resort

A Radio Station Young Listeners Will Love

The Fraud of Radio Stocks

Townsquare’s Cash Drain to Take Out Oaktree

2 Radio CEOs Begin to Feel the Haters

Talk to Jerry confidentially

Newstips

iHeart’s New Format of Last Resort

INSIDE …

  • The two underserved groups that prefer radio over Spotify – and they’re getting ignored.
  • Fake formats ready to be installed – competitors may want to beware.
  • And the question everyone wants answered: what listeners think of playing musical chairs with their favorite radio format.

Read the full article here

Free samples of our work here

Scroll through the complete list of previous stories here

A Radio Station Young Listeners Will Love

The Fraud of Radio Stocks

Townsquare’s Cash Drain to Take Out Oaktree

2 Radio CEOs Begin to Feel the Haters

Advertisers are Killing Radio

Talk to Jerry confidentially

Newstips

A Radio Station Young Listeners Will Love

INSIDE …

  • I don’t impress easily but I can tell you young adults at NYU are going to take a good look at this attempt to reimagine radio.
  • The features and how they may go over with the next generation.
  • And it is “radio” NOT “audio” making this even more interesting.
  • The advantages that existing radio stations still have.

Read the full article here

Free samples of our work here

Scroll through the complete list of previous stories here

The Fraud of Radio Stocks

Townsquare’s Cash Drain to Take Out Oaktree

2 Radio CEOs Begin to Feel the Haters

Advertisers are Killing Radio

The Nielsen Sale’s Effect on Prices

Talk to Jerry confidentially

Newstips

Townsquare’s Cash Drain to Take Out Oaktree

INSIDE …

  • The big price they actually paid for taking out Oaktree, an albatross around the neck of management.
  • Future issues that could greatly impact growth.
  • Specific expectations for further digital moves, acquisitions and hiring for radio jobs – no more speculating.
  • Yet, why most radio groups are refusing to follow Townsquare’s best in show game plan.

Read the full article here

Free samples of our work here

Scroll through the complete list of previous stories here

2 Radio CEOs Begin to Feel the Haters

Advertisers are Killing Radio

The Nielsen Sale’s Effect on Prices

Audacy’s Going Problem

Audacy Reportedly Talking a Swap

Talk to Jerry confidentially

Newstips