Monthly Archives: March 2022

Friday, March 25, 2022

Audacy & iHeart Panicking Over “Audio” Pivot

INSIDE …

  • Audacy and iHeart’s attempt to strongarm radio groups to drop “radio” and join them on “audio”.
  • The private arm twisting going on at the CEO level.
  • Which radio groups are telling them to take a hike.
  • The two mistakes Audacy and iHeart are making that have killed perfectly good companies (we’ve listed some compelling examples outside media).
  • See how Facebooks devolvement to Meta is a warning to radio’s pivot to audio.

Read the full article here

Free samples of our work here

Scroll through the complete list of previous stories here

iHeart’s New Format of Last Resort

A Radio Station Young Listeners Will Love

The Fraud of Radio Stocks

Townsquare’s Cash Drain to Take Out Oaktree

2 Radio CEOs Begin to Feel the Haters

Talk to Jerry confidentially

Newstips

Thursday, March 24, 2022

iHeart’s New Format of Last Resort

INSIDE …

  • The two underserved groups that prefer radio over Spotify – and they’re getting ignored.
  • Fake formats ready to be installed – competitors may want to beware.
  • And the question everyone wants answered: what listeners think of playing musical chairs with their favorite radio format.

Read the full article here

Free samples of our work here

Scroll through the complete list of previous stories here

A Radio Station Young Listeners Will Love

The Fraud of Radio Stocks

Townsquare’s Cash Drain to Take Out Oaktree

2 Radio CEOs Begin to Feel the Haters

Advertisers are Killing Radio

Talk to Jerry confidentially

Newstips

Wednesday, March 23, 2022

A Radio Station Young Listeners Will Love

INSIDE …

  • I don’t impress easily but I can tell you young adults at NYU are going to take a good look at this attempt to reimagine radio.
  • The features and how they may go over with the next generation.
  • And it is “radio” NOT “audio” making this even more interesting.
  • The advantages that existing radio stations still have.

Read the full article here

Free samples of our work here

Scroll through the complete list of previous stories here

The Fraud of Radio Stocks

Townsquare’s Cash Drain to Take Out Oaktree

2 Radio CEOs Begin to Feel the Haters

Advertisers are Killing Radio

The Nielsen Sale’s Effect on Prices

Talk to Jerry confidentially

Newstips

Monday, March 21, 2022

Townsquare’s Cash Drain to Take Out Oaktree

INSIDE …

  • The big price they actually paid for taking out Oaktree, an albatross around the neck of management.
  • Future issues that could greatly impact growth.
  • Specific expectations for further digital moves, acquisitions and hiring for radio jobs – no more speculating.
  • Yet, why most radio groups are refusing to follow Townsquare’s best in show game plan.

Read the full article here

Free samples of our work here

Scroll through the complete list of previous stories here

2 Radio CEOs Begin to Feel the Haters

Advertisers are Killing Radio

The Nielsen Sale’s Effect on Prices

Audacy’s Going Problem

Audacy Reportedly Talking a Swap

Talk to Jerry confidentially

Newstips

Friday, March 18, 2022

2 Radio CEOs Begin to Feel the Haters

INSIDE …

  • 2 Radio CEOs begin to feel the haters (not Berner, Pittman or Field)
  • Shocking Nielsen fine print
  • How an established radio business can thrive against digital newbies

Read the full article here

Free samples of our work here

Scroll through the complete list of previous stories here

Advertisers are Killing Radio

The Nielsen Sale’s Effect on Prices

Audacy’s Going Problem

Audacy Reportedly Talking a Swap

Audacy’s Hidden Money Problems

Talk to Jerry confidentially

Newstips

Thursday, March 17, 2022

Advertisers Are Killing Radio

INSIDE …

  • There’s one thing that station sales reps do that really piss off advertisers – okay, two things and they can be eliminated right now.
  • Don’t tell this to your radio competitors but there is a way forward to cut the spotload and get higher rates.
  • Advertisers don’t want anything to do with testing commercials, but there is a priceless piece of advice you can share before the ad is made that makes it more effective.

Read the full article here

Free samples of our work here

Scroll through the complete list of previous stories here

The Nielsen Sale’s Effect on Prices

Audacy’s Going Problem

Audacy Reportedly Talking a Swap

Audacy’s Hidden Money Problems

Disney+ to Start and Ad-Supported Tier

Talk to Jerry confidentially

Newstips

Wednesday, March 16, 2022

The Nielsen Sale’s Effect on Prices

INSIDE …

  • The sale of Nielsen is a bigger deal than radio stations know with implications that could raise expenses and change the quality of service.
  • Nielsen is looking to get out (with good reason) -- how radio could get burned in the process.
  • Likely outcomes for radio clients and potential clients.
  • The timeline on pricing changes.
  • The one X factor that could cede more control to Nielsen or return power to radio stations.

Read the full article here

Free samples of our work here

Scroll through the complete list of previous stories here

Audacy’s Going Problem

Audacy Reportedly Talking a Swap

Audacy’s Hidden Money Problems

Disney+ to Start and Ad-Supported Tier

The Audacy/Beasley Bad Blood

Talk to Jerry confidentially

Newstips

Tuesday, March 15, 2022

Audacy’s Going Problem

INSIDE …

Needless departures continue, now digital people are leaving, market manager overreach & popular destinations for unhappy Audacy employees.

Read the full article here

Free samples of our work here

Scroll through the complete list of previous stories here

Audacy Reportedly Talking a Swap

Audacy’s Hidden Money Problems

Disney+ to Start and Ad-Supported Tier

The Audacy/Beasley Bad Blood

iHeart PD:  Black Ad Not Good for the Audience 

Talk to Jerry confidentially

Newstips

Monday, March 14, 2022

Audacy Reportedly Talking a Swap

INSIDE …

  • Buying stations would likely tank the purchaser’s stock but will swapping? Audacy may soon find out.
  • Debt is a big issue and you can’t find investors but Audacy reportedly has a plan to exit a market(s) to build up others.
  • Four markets are being kicked around in the rumor mill – but that may not be all.
  • While there is one suspected group that keeps being talked about as an Audacy trading partner, there is also another.

Read the full article here

Free samples of our work here

Scroll through the complete list of previous stories here

Audacy’s Hidden Money Problems

Disney+ to Start and Ad-Supported Tier

The Audacy/Beasley Bad Blood

iHeart PD:  Black Ad Not Good for the Audience

Drip, Drip of Audacy Exodus Increases

Talk to Jerry confidentially

Newstips

Thursday, March 10, 2022

Disney+ to Start an Ad-supported Tier

  • How Disney is making 40% of its revenue from digital advertising and radio is not.
  • Takeaways for radio from streaming audio and video services.
  • Would listeners be willing to pay for fewer commercials?

Read the full article here

Free samples of our work here

Report Newstips confidentially in our Witness Protection Program here.

Scroll through the complete list of previous stories here

The Audacy/Beasley Bad Blood

iHeart PD:  Black Ad Not Good for the Audience

Drip, Drip of Audacy Exodus Increases

The Cumulus House of Cards

iHeart’s “Not Exactly” Recovery

Tuesday, March 8, 2022

iHeart PD: Black Ad Not Good for the Audience

  • iHeart would like to look the other way on this one because Bob Pittman and Rich Bressler have been repurposing AM radio stations as part of their Black News Network – what just went down is embarrassing and unthinkable.

Read the full article here

Free samples of our work here

Report Newstips confidentially in our Witness Protection Program here.

Scroll through the complete list of previous stories here

Drip, Drip of Audacy Exodus Increases

The Cumulus House of Cards

iHeart’s “Not Exactly” Recovery

Current & Ex-CEOs Break Out Audacy, iHeart & Cumulus Revenue

Audacy Threatens Employees Who Bolt for Beasley

Monday, March 7, 2022

Drip, Drip of Audacy Exodus Increases

  • More recent unwanted resignations raising the total.
  • The company-wide meltdown of sales management explored.
  • How competitors are picking their pockets and ignoring their non-competes.

Read the full article here

Free samples of our work here

Report Newstips confidentially in our Witness Protection Program here.

Scroll through the complete list of previous stories here

iHeart Running Over 41 Units an Hour

The Cumulus House of Cards

iHeart’s “Not Exactly” Recovery

Current & Ex-CEOs Break Out Audacy, iHeart & Cumulus Revenue

Audacy Threatens Employees Who Bolt for Beasley

Friday, March 4, 2022

iHeart Running Over 41 Units an Hour

  • That 41 is NOT including 10s and 15s which are on top of that number.
  • The way iHeart manipulates the spotload while mitigating ratings loss.
  • How they keep it from advertisers (unless you tell them).
  • The list of national advertisers potentially getting screwed.

Read the full article here

Free samples of our work here

Report Newstips confidentially in our Witness Protection Program here.

Scroll through the complete list of previous stories here

The Cumulus House of Cards

iHeart’s “Not Exactly” Recovery

Current & Ex-CEOs Break Out Audacy, iHeart & Cumulus Revenue

Audacy Threatens Employees Who Bolt for Beasley

How the Nielsen Delisting “Blackmail” Succeeded

Thursday, March 3, 2022

The Cumulus House of Cards

  • The financials they don’t talk about publicly.
  • Their “acquired affiliate advertising relationships” ploy explained.
  • Future hazards to their financial survival.

Read the full article here

Free samples of our work here

Report Newstips confidentially in our Witness Protection Program here.

Scroll through the complete list of previous stories here

iHeart’s “Not Exactly” Recovery

Current & Ex-CEOs Break Out Audacy, iHeart & Cumulus Revenue

Audacy Threatens Employees Who Bolt for Beasley

How the Nielsen Delisting “Blackmail” Succeeded

Winning Back Podcast Listeners

Wednesday, March 2, 2022

iHeart’s “Not Exactly” Recovery

  • iHeart beat the easy comp year of 2021 by a mile, but here’s what they’re not saying publicly but are telling the federal government about their fourth quarter. 

Read the full article here

Free samples of our work here

Report Newstips confidentially in our Witness Protection Program here.

Scroll through the complete list of previous stories here

Current & Ex-CEOs Break Out Audacy, iHeart & Cumulus Revenue

Audacy Threatens Employees Who Bolt for Beasley

How the Nielsen Delisting “Blackmail” Succeeded

Winning Back Podcast Listeners

The Downsizing of iHeart Physical Stations