Apple Innovation Added at 2012 Media Solutions Lab

I will be revealing the emerging new media trends for the 12 months ahead plus 99 new ideas, strategies and opportunities to get a leg up on the significant changes coming in 2012 February 9th at the Phoenician in Scottsdale.

On the morning of the 10th, The Big Ideas Breakfast focusing on tons of info that you can take home and put to good use.

Just added:  a segment on Apple Innovation.  Apple has a university devoted to thinking differently and I am going to suggest some specific ways you can apply these concepts to your businesses, stations and careers.

Here are a few of the emerging trends that I will reveal at my February 9th Media Solutions Lab in Scottsdale, AZ.

  • There will be more audience erosion in radio in the one year ahead than in the past 5 years.  Competing mobile media is one factor.  The movement by radio companies away from local radio in favor of national syndication and voice tracking is another.  People Meter ratings methodology is also a factor because it tends to reward radio for drive-by listening while many listeners are actually saying “bye bye”. But there is a solution to radio audience erosion and we’ll discuss it together.
 
  • Media buyers will up their demands for their digital spend even as radio tries to sell them podcasting, streaming and banner ad-populated websites.  But few stations have tried the approach that I am going to share with you that promises to dazzle buyers and even get them to up their on-air spend to be part of the new package.  Your competitor isn’t going to get this type of information at their next convention.
 
  • Think the Internet is radio’s competitor?  Think again.  Siri is.  Siri, Apple’s talking personal assistant who resides on the next generation of iPhones.  It used to be that radio’s talked to people.  Now people talk to mobile devices.  This is major – bigger than even the iPad tablet revolution.  Radio will fight it, of course.  But you won’t because you will come away with a plan to put Siri to work for you.
 
  • Listeners are now consumers.  Consumers will want to be the program director and sales manager of their mobile devices.  Attention spans are decreasing again.  Music is fast becoming a non-attraction for younger radio listeners because they have Pandora and subscription music services.  Video will have to become a bigger part of audio.  Social networking is changing so rapidly that while we think Facebook and Twitter are the ultimate social tools, you and your products are going to become the new social networks.  We will discuss, plan and attack.
 
  • Video will be the king of all media.  That presents a problem for those luddites at Clear Channel and Cumulus.  But radio is actually in the best position to quench consumers’ thirst for meaningful video, as you will learn at the conference.  Radio with pictures is coming to a station near you.  Why not make it yours.
 
  • The daily deals ship has sailed.  No need to prostitute advertisers to fight Groupon.  In fact, Groupon will be over soon.  But I know a way that radio stations can get more ad dollars – repeat business, longer term contracts – by thinking like Apple – differently.  I will walk you through a sales proposition that advertisers will not be able to say no to.  And this couldn’t be a better time to discover the secret because economists are predicting a flat economy again in 2012.
 
  • What if I told you about a new radio format that is very tuned to short attention spans, is so compelling and addictive that even young people – the ones bolting for the mobile Internet – will return to find your station on the radio.  Why streaming on-air stations is going to be a no-no and broadcasting in the present (with no Internet replay) will be the future.  And the future is 2012! You’d think I’m nuts, right?  Well, I’m going to describe all the little details about a radio station that will do just this for you, if you attend my 2012 Media Solutions Lab, and your competitors back home won’t know what hit them.

Already you can tell, my 2012 Media Solutions Lab is unconventional. 

No sponsors.

No speakers paying me to pitch you.

No b.s.

All Interactive.

After all, it’s a “lab”!

Tons of useful intelligence that will keep you busy and productive in the year ahead.

Then, the morning after the Media Solutions Lab, I will rattle off one innovative idea after another to help you digest your breakfast and the content from our full day together in the optional Next Day Big Ideas Breakfast.

Take notes because you won’t hear this anywhere else and we never sell audio or video tapes of the conference nor do we stream it online.  The magic is collaborating together.

You can’t make it through the next 12 months if you’re the last to know which remarkable trends are coming at you.

I’ve been making these calls for years with great precision.

Invest in the future.

Invest in your career.

Stay relevant.

Reserve a seat for the The 2012 Media Solutions Lab and "Next Day Big Ideas Breakfast"

Read chapters in my new book that will make you rise up and turn adversity such as we are seeing now into success – “Out of Bad Comes Good – The Advantages of Disadvantages” print or digital, under $9.99 -- Read Jerry’s New Book

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FINAL 2 Days to Save $300 – 2012 Media Solutions Lab

Here’s what you get when you register now and save $300 on the 2012 Media Solutions Lab February 9th at The Phoenician in Scottsdale.

It’s a learning conference about the emerging new trends that you can expect to impact the media business in the next 12 months.

Take a look …

EMERGING TRENDS

  • Before 2012 is over – just 12 months from now – radio will experience more audience erosion than in all the past 5 years put together.  PPM ratings are deceiving in that they reward drive-by listening from devices picking up encoded radio station signals. But radio’s audience losses will be palpable for the first time in 2012.  I will share a solution that costs little money but takes an entrepreneurial spirit to buck radio erosion on your station(s). 
     
  • Media buyers will force budgets into even more digital over radio.  They will reject radio’s usual answers:  podcasting, streaming and banner ad-populated websites.  But I am going to show you an on-air solution – that’s right, I said on-air – that will dazzle media buyers and up their spend with you.  Lucky your competitor isn’t going to attend this year’s Media Solution’s Lab.
  • Siri will now become radio’s worst nightmare.  That’s right – Siri, Apple’s personal assistant who resides on the next generation of iPhones and I’m on record with this warning.  You see, radio is used to talking to listeners, but consumers are falling in love with talking to their mobile phones.  The end of radio?  Maybe – for budget cutting wonders, but not for us.  I’ve got an easy to implement plan that gives you a leg up on other media – a plan that actually makes Siri your best friend.  Interested in getting ahead of this trend?
     
  • Listeners will become your new program director and sales manager.  On-demand is now expected.  That’s why Pandora is ably competing with music radio stations in local ratings and Pandora’s ratings are having no problem growing every month.  Stations will have to add video – yes, video – to radio to compete and why social networking will have to be better than Facebook or Twitter add-ons or else you miss the wave.  At this Media Lab we will discuss, plan and attack.
     
  • Video will be the king of all media and during the next 12 months if you don’t get the right plan in place, you will be at a great disadvantage going forward.  I’m going to show attendees how to think video and make it compelling.  I’m not just talking YouTube on your website or mobile add-ons for iPhones.  Better than that!
     
  • Daily deals will peak.  Groupon and SweetJack have missed their opportunity to hook both listeners and local advertisers.  You’re going to hear me outline a plan that is more promising than daily deals – a hybrid of the best of couponing and what radio should have been doing all along – creative promotion.  Idea starters.  Hints.  Packaged and ready to go.  Take notes and return home armed and extremely dangerous.
     
  • If I told you I have a new way to make all radio formats more compelling for digital users without streaming or putting it on a mobile device would you be interested?  You’ll hear my blueprint to make your on-air product so addictive that radio listeners will forget about digital (while they’re listening)  and when they pick up their phones, do what I’m going to share with you and you’ll own them a second time.
     
  • What to do if you’re working for a clueless consolidator who is hell bent on cutbacks and firings even though you know they could do better.  Stop frustrating yourself.  Attendee lists are private and not shared.  You’re safe boning up on your next move with us.
     
  • Plus many trends – look at this list.

NEW SKILL SETS

  • How to think different like Apple without going broke.  Apple now has a university to make their strategic approach second nature to employees.  Here are some practical ways to come up with better ideas and better ways to implement. 
     
  • Mining the great ideas of others.  Meetings won’t do it.  Threats won’t either.  I’ll show you a way to get the people you hired to give you their best thinking all the time if – and this is a big IF – you are willing to learn to do the one thing I’m going to ask of you. 
     
  • Digital brainstorming.  I’m so big on this I opened a new office in Scottsdale to teach my USC-tested brainstorming sessions to stations, entrepreneurs and individuals.  Join me at my Media Solutions Lab and you’ll come away with the basis for generating many new and saleable ideas that otherwise might be impossible.
     
  • And more …  check it out.

INNOVATION

  • My (optional) “Next Day Big Ideas Breakfast” lets us go one-on-one to drill down into content that we covered together the day before.  The better to help you build a blueprint for the year ahead.
     
  • The Big Business Opportunities ripe for starting in the next 12 months.  Worth the price of admission all by itself!
     
  • Know the next generation the way 50-something Steve Jobs did – they are the change makers.  I’ll show you how to hook them and then expand your reach to older audiences. 
     
  • Big Ideas to stimulate your thinking on new media, radio, social networking, video and new age businesses.  For example, I’ll give you an unfair advantage over competitors for using Twitter and Facebook.  The first digital content idea for you to go beyond the usual.  Hints on how to make money without selling spots online and without having to sell online ads along with radio.  Key concepts ahead.  Trend trackers.  Managing your time better in a digital world.  And if you ask me at the breakfast, I will share a proven formula I taught my students on how to beat out even the most qualified competitors for the job you want next. 

Whew!

This event is so full of take home pay.  So much fun to do because we learn together.  At the end of day one, I’m dead tired from standing on my feet but my attendees are still raring to go. 

Already you can tell, my 2012 Media Solutions Lab is unconventional. 

The 2012 Media Solutions lab has no sponsors – you pay tuition, that’s good enough.

No speakers paying me to pitch you – you can get that anywhere.

No b.s. – I’m a straight talker, but you know that already.

All Interactive.

After all, it’s a “lab” – I teach the way I taught as a professor of music industry at The University of Southern California.

It’s collaborative.

Tons of useful intelligence that will keep you busy and productive in the year ahead.

Then, the morning after the Media Solutions Lab, I will rattle off one innovative idea after another to help you digest your breakfast and the content from our full day together in the optional Next Day Big Ideas Breakfast.

You can’t make it through the next 12 months if you’re the last to know which remarkable trends are coming at you.

I’ve been making these calls for years with great precision.

Invest in the future.

Invest in your career.

Stay relevant.

Just 2 days left to claim a $300 discount on your registration by clicking here.

Learn more about saving $300 -- The 2012 Media Solutions Lab  & On-site hotel discount here

•  Here is what Laurie Spoon said about my new book:  “In addition to my other all time favorite books about life--books that are so important and have tremendously influenced my life, ("Man's search for Meaning" by Viktor Frankl, "What Happy People Know/What Happy Women Know" by Dan Baker), I have to add Jerry Del Colliano's book- "Out of Bad Comes Good--The Advantages of Disadvantages". A short book that is worth reading and re-reading”.  Read Jerry’s New Book

•  My Confidential NewsTip Hotline is open over the holidays.

•  Talk to me privately here.

Please feel free to share this info with your friends by clicking “share this” on the blue bar below.

Read More  FREE SAMPLES

Last 3 Days to Save $300 — 2012 Media Solutions Lab

I will be revealing the emerging new media trends for the 12 months ahead plus 99 new ideas, strategies and opportunities to get a leg up on the significant changes coming in 2012 February 9th at the Phoenician in Scottsdale.

On the morning of the 10th, The Big Ideas Breakfast focusing on tons of info that you can take home and put to good use.

Here are a few of the emerging trends that I will reveal at my February 9th Media Solutions Lab in Scottsdale, AZ.

  • There will be more audience erosion in radio in the one year ahead than in the past 5 years.  Competing mobile media is one factor.  The movement by radio companies away from local radio in favor of national syndication and voice tracking is another.  People Meter ratings methodology is also a factor because it tends to reward radio for drive-by listening while many listeners are actually saying “bye bye”. But there is a solution to radio audience erosion and we’ll discuss it together.
Read More  FREE SAMPLES

Emerging Trends for 2012

Here are a few of the emerging trends that I will reveal at my February 9th Media Solutions Lab in Scottsdale, AZ.

  • There will be more audience erosion in radio in the one year ahead than in the past 5 years.  Competing mobile media is one factor.  The movement by radio companies away from local radio in favor of national syndication and voice tracking is another.  People Meter ratings methodology is also a factor because it tends to reward radio for drive-by listening while many listeners are actually saying “bye bye”. But there is a solution to radio audience erosion and we’ll discuss it together.
     
  • Media buyers will up their demands for their digital spend even as radio tries to sell them podcasting, streaming and banner ad-populated websites.  But few stations have tried the approach which I am going to share with you that promises to dazzle buyers and even get them to up their on-air spend to be part of the new package.  Your competitor isn’t going to get this type of information at their next convention.
     
  • Think the Internet is radio’s competitor?  Think again.  Siri is.  Siri, Apple’s talking personal assistant who resides on the next generation of iPhones.  It used to be that radio’s talked to people.  Now people talk to mobile devices.  This is major – bigger than even the iPad tablet revolution.  Radio will fight it, of course.  But you won’t because you will come away with a plan to put Siri to work for you.
     
  • Listeners are now consumers.  Consumers will want to be the program director and sales manager of their mobile devices.  Attention spans are decreasing again.  Music is fast becoming a non-attraction for younger radio listeners because they have Pandora and subscription music services.  Video will have to become a bigger part of audio.  Social networking is changing so rapidly that while we think Facebook and Twitter are the ultimate social tools, you and your products are going to become the new social networks.  We will discuss, plan and attack.
     
  • Video will be the king of all media.  That presents a problem for those luddites at Clear Channel and Cumulus.  But radio is actually in the best position to quench consumers’ thirst for meaningful video, as you will learn at the conference.  Radio with pictures is coming to a station near you.  Why not make it yours.
     
  • The daily deals ship has sailed.  No need to prostitute advertisers to fight Groupon.  In fact, Groupon will be over soon.  But I know a way that radio stations can get more ad dollars – repeat business, longer term contracts – by thinking like Apple – differently.  I will walk you through a sales proposition that advertisers will not be able to say no to.  And this couldn’t be a better time to discover the secret because economists are predicting a flat economy again in 2012.
     
  • What if I told you about a new radio format that is very tuned to short attention spans, is so compelling and addictive that even young people – the ones bolting for the mobile Internet – will return to find your station on the radio.  Why streaming on-air stations is going to be a no-no and broadcasting in the present (with no Internet replay) will be the future.  And the future is 2012! You’d think I’m nuts, right?  Well, I’m going to describe all the little details about a radio station that will do just this for you, if you attend my 2012 Media Solutions Lab, and your competitors back home won’t know what hit them.

Already you can tell, my 2012 Media Solutions Lab is unconventional. 

No sponsors.

No speakers paying me to pitch you.

No b.s.

All Interactive.

After all, it’s a “lab”!

Tons of useful intelligence that will keep you busy and productive in the year ahead.

Then, the morning after the Media Solutions Lab, I will rattle off one innovative idea after another to help you digest your breakfast and the content from our full day together in the optional Next Day Big Ideas Breakfast.

You can’t make it through the next 12 months if you’re the last to know which remarkable trends are coming at you.

I’ve been making these calls for years with great precision.

Invest in the future.

Invest in your career.

Stay relevant.

The Last 4 days to claim a $300 discount on your registration by clicking here.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

The 2012 Media Solutions Lab  & On-site hotel discount here

•  Here is what Laurie Spoon said about my new book:  “In addition to my other all time favorite books about life--books that are so important and have tremendously influenced my life, ("Man's search for Meaning" by Viktor Frankl,"What Happy People Know/What Happy Women Know" by Dan Baker), I have to add Jerry Del Colliano's book- "Out of Bad Comes Good--The Advantages of Disadvantages". A short book that is worth reading and re-reading”.  Read Jerry’s New Book

•  1010 WINS is right – the news watch never stops -- My Confidential NewsTip Hotline is open over the holidays.

•  Talk to me privately here.

•  Follow me on Twitter & Facebook

Read More  FREE SAMPLES

Only 5 Days Left to Save $300 – 2012 Media Solutions Lab

My February 9th seminar at The Phoenician in Scottsdale is devoted to identifying the most important emerging media trends in the next 12 months and offering practical solutions for new and traditional media.

And for just 5 more days – or while these specially priced seats last – you can take $300 off every registration. 

Plus there is an optional Big Ideas Breakfast early on February 10th where participants will learn how to get involved in the most promising media businesses as well as hear my list of innovations you can take home and put to work in your business, life and family.

Here’s a taste of what you’ll get when you register for my 2012 Media Solutions Lab:

  • “The 10 Most Important Emerging Media Trends for 2012” – one full year ahead of everyone else.  I’ve been making these predictions for years with great precision.  In fact, I will also review my 2011 predictions with updates and more information to help you keep track of these trends as well.
     
  • What to do about new media – media buyers want it, but radio stations are missing the solutions that would make them open their checkbooks and say, “how much do you want for that idea”.  You can bet I’m going to tell you.
     
  • What to do about radio – lots of listening but fewer listeners.  I’m going to answer the question what would I do to make on-air radio not only more competitive with emerging mobile and Internet content, but how to make it more compelling.  I’ll have a list of practical solutions.  And you can interrupt and hitchhike on any idea.  You will not get these solutions anywhere else.
     
  • Apple has big plans for 2012 but don’t get caught flatfooted.  I’m going to reveal – just as Apple has changed the music business – it is about ready to change radio and most radio people don’t even see this coming.  The Apple innovation that is targeting radio and how to wind up on the right side of it – early.
     
  • Start This Business Not That!  Many new opportunities exist for people who have spent their careers in radio.  I’ll name and explain.
     
  • A better idea for radio than “daily deals” – one that is unique, compelling and addictive.  But you have to get there first in your market.
     
  • Stop the flow of radio dollars out of local markets by rethinking “radio” – media buyers increasingly want new media in their spend and radio stations want to give them websites, podcasts and banner ads.  None of these are the answer.  You leave Scottsdale with our blueprint that will at the very least dazzle media buyers.
     
  • Critical changes in audience habits ahead.  Can you name the biggest threat to radio listening?  It’s not Internet streaming.  Not podcasting.  Not Pandora.  You will not only be able to name them when you leave my seminar, but know the almost unbelievable desires of changing audiences and how to get them addicted to radio.  That’s right – radio.
     
  • Where to acquire the skill sets you will need to keep up with these monumental changes.  Do these things and you’ll be more relevant than ever. 
     
  • The new social network built around you!  How to build a clubhouse with passionate fans.  Monetize it.  Even charge money for it.  I’ve done it and will share what I’ve learned because Facebook has peaked yet audiences remain addicted to social networking.  Raise your hand and tell me what you want to do and I’ll show you the most fabulous social networking alternatives to Twitter and Facebook.

One career changing idea would make this day worthwhile, but you won’t get just one new idea.  If you’re like attendees of my previous Media Solutions Labs you’ll come away with dozens – even more for some of you.  That’s why exit surveys show 92% of the folks attending my Media Solutions Lab say it met or exceeded their expectations.

I teach the way I engaged my young students as a professor of music industry at The University of Southern California – open dialog, frequent use of a brainstorming technique I developed at USC and collaborative learning.

This is not a convention.

Not a show.

No sponsors, no speakers paying me to sell you something.

It’s a “lab” – about experiments, research and teaching what is about to happen in our media world in real time.

It will not be recorded or videotaped.  The magic is being there.

My 2012 Media Solutions Lab and Next Day Breakfast is the learning event that helps smart media executives start the New Year ahead of the curve.

Join me for complimentary breakfast, lunch and breaks on February 9th in sunny Scottsdale, Arizona for my Third Annual Media Solutions Lab.

And if you like tons of useful ideas that cooperate with the changes ahead, don’t leave until you attend my “Next Day Big Ideas Breakfast”.

Register now while you can still save $300 on every registration.

Click here to learn more and register.

Please feel free to share this with your friends by clicking “share this” on the blue bar below. 

While they last, get a special Phoenician On-site hotel discount here

Read Jerry’s New Book

My Confidential NewsTip Hotline

Talk to me privately here.

Follow me on Twitter & Facebook

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Pittman Moves To Consolidate Power

CEO Bob Pittman is now showing you Clear Channel’s cards.

During the holiday lull, he consolidated power and has set the stage for some major changes ahead in 2012.

Make no mistake about it this is a Christmas gift – to Wall Street.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1.  What Pittman did that shows he is going to take Clear Channel in a radically different direction in the year ahead.

2.  The end game can now be seen – the way owners Lee & Bain get their money and Pittman makes his. 

3.  By consolidating power Pittman is setting up his next play – and you won’t believe the possibilities here.  A thousand guesses won’t help.  He’s thinking way out of the box and now controls the company and influences the venture money enough to make the bizarre happen.

4.  Why Clear Channel employees have real reason to be concerned in the next 12 months.  More than just cutbacks.  This year could be an assault on the radio workforce because of what Pittman is planning to do.

5.  Specifics – the year ahead for Clear Channel summarized in two new strategies.

The answers start here.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Only 10 days left to save $300 on my upcoming February 9th conference.  There’s no way to make it in 2012 without seeing the emerging trends and developing opportunities before they happen. That’s what this is.  Guarantee a $300-off seat by registering here -- The 2012 Media Solutions Lab.

My new book “Out of Bad Comes Good – The Advantages of Disadvantages” is the study of successful and happy people who have overcome the disadvantages that life in our fast times can bring complete with a formula for turning bad into good that can be put into action immediately.  Available in bookstores, online at Amazon.com and on your favorite e-reader for under $9.99 -- Read Jerry’s New Book

Wall Street Money never sleeps but neither does My Confidential NewsTip Hotline

Talk to me privately here.

Merry Christmas and Happy Holidays to a very special group of people I admire so much.  Thanks for your support and I give you my best wishes to make 2012 a great year!  

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Social Media Crisis

Social media is undergoing a monumental change that could affect everyone who uses it.

And content providers trying to figure out how they should use it.

This report is about how media companies are headed one way while social networks are beginning to act like them even as audiences are headed in an entirely different direction.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1. Facebook is in trouble – yes, the great Facebook.  Here’s what’s going to be better than Facebook and how you should get ahead of it.

2. Twitter is it!  How to harness Twitter.

3. Radio treats social media as an add-on.  Here are some better ideas. 

4. What radio can learn from how consumers are now watching TV – that’s right, consumers are telling us something important.

5. The digital dashboard that we keep hearing about is immune from this social media crisis, right?

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Last 11 days to save $300 on my February 9th Media Solutions Lab.  At that seminar, I will explain how I would redesign radio stations to make them better competitors to digital content.  Programming.  Sales.  Marketing.  Social Networking.  Digital products. Save a seat(s) by registering here -- The 2012 Media Solutions Lab.

Here is what one of our own, Laurie Spoon, said about my new book “Out of Bad Comes Good – The Advantages of Disadvantages” (unsolicited):  In addition to my other all time favorite books about life--books that are so important and have tremendously influenced my life, ("Man's search for Meaning" by Viktor Frankl, "What Happy People Know/What Happy Women Know" by Dan Baker), I have to add Jerry Del Colliano's book- "Out of Bad Comes Good--The Advantages of Disadvantages". A short book that is worth reading and re-reading. If you’d like to read it, order here for under $9.99 -- Read Jerry’s New Book.

When you see news – go to My Confidential NewsTip Hotline

Talk to me privately here

Read More  FREE SAMPLES