Apple Innovation Added at 2012 Media Solutions Lab

I will be revealing the emerging new media trends for the 12 months ahead plus 99 new ideas, strategies and opportunities to get a leg up on the significant changes coming in 2012 February 9th at the Phoenician in Scottsdale.

On the morning of the 10th, The Big Ideas Breakfast focusing on tons of info that you can take home and put to good use.

Just added:  a segment on Apple Innovation.  Apple has a university devoted to thinking differently and I am going to suggest some specific ways you can apply these concepts to your businesses, stations and careers.

Here are a few of the emerging trends that I will reveal at my February 9th Media Solutions Lab in Scottsdale, AZ.

  • There will be more audience erosion in radio in the one year ahead than in the past 5 years.  Competing mobile media is one factor.  The movement by radio companies away from local radio in favor of national syndication and voice tracking is another.  People Meter ratings methodology is also a factor because it tends to reward radio for drive-by listening while many listeners are actually saying “bye bye”. But there is a solution to radio audience erosion and we’ll discuss it together.
 
  • Media buyers will up their demands for their digital spend even as radio tries to sell them podcasting, streaming and banner ad-populated websites.  But few stations have tried the approach that I am going to share with you that promises to dazzle buyers and even get them to up their on-air spend to be part of the new package.  Your competitor isn’t going to get this type of information at their next convention.
 
  • Think the Internet is radio’s competitor?  Think again.  Siri is.  Siri, Apple’s talking personal assistant who resides on the next generation of iPhones.  It used to be that radio’s talked to people.  Now people talk to mobile devices.  This is major – bigger than even the iPad tablet revolution.  Radio will fight it, of course.  But you won’t because you will come away with a plan to put Siri to work for you.
 
  • Listeners are now consumers.  Consumers will want to be the program director and sales manager of their mobile devices.  Attention spans are decreasing again.  Music is fast becoming a non-attraction for younger radio listeners because they have Pandora and subscription music services.  Video will have to become a bigger part of audio.  Social networking is changing so rapidly that while we think Facebook and Twitter are the ultimate social tools, you and your products are going to become the new social networks.  We will discuss, plan and attack.
 
  • Video will be the king of all media.  That presents a problem for those luddites at Clear Channel and Cumulus.  But radio is actually in the best position to quench consumers’ thirst for meaningful video, as you will learn at the conference.  Radio with pictures is coming to a station near you.  Why not make it yours.
 
  • The daily deals ship has sailed.  No need to prostitute advertisers to fight Groupon.  In fact, Groupon will be over soon.  But I know a way that radio stations can get more ad dollars – repeat business, longer term contracts – by thinking like Apple – differently.  I will walk you through a sales proposition that advertisers will not be able to say no to.  And this couldn’t be a better time to discover the secret because economists are predicting a flat economy again in 2012.
 
  • What if I told you about a new radio format that is very tuned to short attention spans, is so compelling and addictive that even young people – the ones bolting for the mobile Internet – will return to find your station on the radio.  Why streaming on-air stations is going to be a no-no and broadcasting in the present (with no Internet replay) will be the future.  And the future is 2012! You’d think I’m nuts, right?  Well, I’m going to describe all the little details about a radio station that will do just this for you, if you attend my 2012 Media Solutions Lab, and your competitors back home won’t know what hit them.

Already you can tell, my 2012 Media Solutions Lab is unconventional. 

No sponsors.

No speakers paying me to pitch you.

No b.s.

All Interactive.

After all, it’s a “lab”!

Tons of useful intelligence that will keep you busy and productive in the year ahead.

Then, the morning after the Media Solutions Lab, I will rattle off one innovative idea after another to help you digest your breakfast and the content from our full day together in the optional Next Day Big Ideas Breakfast.

Take notes because you won’t hear this anywhere else and we never sell audio or video tapes of the conference nor do we stream it online.  The magic is collaborating together.

You can’t make it through the next 12 months if you’re the last to know which remarkable trends are coming at you.

I’ve been making these calls for years with great precision.

Invest in the future.

Invest in your career.

Stay relevant.

Reserve a seat for the The 2012 Media Solutions Lab and "Next Day Big Ideas Breakfast"

Read chapters in my new book that will make you rise up and turn adversity such as we are seeing now into success – “Out of Bad Comes Good – The Advantages of Disadvantages” print or digital, under $9.99 -- Read Jerry’s New Book

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FINAL 2 Days to Save $300 – 2012 Media Solutions Lab

Here’s what you get when you register now and save $300 on the 2012 Media Solutions Lab February 9th at The Phoenician in Scottsdale.

It’s a learning conference about the emerging new trends that you can expect to impact the media business in the next 12 months.

Take a look …

EMERGING TRENDS

  • Before 2012 is over – just 12 months from now – radio will experience more audience erosion than in all the past 5 years put together.  PPM ratings are deceiving in that they reward drive-by listening from devices picking up encoded radio station signals. But radio’s audience losses will be palpable for the first time in 2012.  I will share a solution that costs little money but takes an entrepreneurial spirit to buck radio erosion on your station(s). 
     
  • Media buyers will force budgets into even more digital over radio.  They will reject radio’s usual answers:  podcasting, streaming and banner ad-populated websites.  But I am going to show you an on-air solution – that’s right, I said on-air – that will dazzle media buyers and up their spend with you.  Lucky your competitor isn’t going to attend this year’s Media Solution’s Lab.
  • Siri will now become radio’s worst nightmare.  That’s right – Siri, Apple’s personal assistant who resides on the next generation of iPhones and I’m on record with this warning.  You see, radio is used to talking to listeners, but consumers are falling in love with talking to their mobile phones.  The end of radio?  Maybe – for budget cutting wonders, but not for us.  I’ve got an easy to implement plan that gives you a leg up on other media – a plan that actually makes Siri your best friend.  Interested in getting ahead of this trend?
     
  • Listeners will become your new program director and sales manager.  On-demand is now expected.  That’s why Pandora is ably competing with music radio stations in local ratings and Pandora’s ratings are having no problem growing every month.  Stations will have to add video – yes, video – to radio to compete and why social networking will have to be better than Facebook or Twitter add-ons or else you miss the wave.  At this Media Lab we will discuss, plan and attack.
     
  • Video will be the king of all media and during the next 12 months if you don’t get the right plan in place, you will be at a great disadvantage going forward.  I’m going to show attendees how to think video and make it compelling.  I’m not just talking YouTube on your website or mobile add-ons for iPhones.  Better than that!
     
  • Daily deals will peak.  Groupon and SweetJack have missed their opportunity to hook both listeners and local advertisers.  You’re going to hear me outline a plan that is more promising than daily deals – a hybrid of the best of couponing and what radio should have been doing all along – creative promotion.  Idea starters.  Hints.  Packaged and ready to go.  Take notes and return home armed and extremely dangerous.
     
  • If I told you I have a new way to make all radio formats more compelling for digital users without streaming or putting it on a mobile device would you be interested?  You’ll hear my blueprint to make your on-air product so addictive that radio listeners will forget about digital (while they’re listening)  and when they pick up their phones, do what I’m going to share with you and you’ll own them a second time.
     
  • What to do if you’re working for a clueless consolidator who is hell bent on cutbacks and firings even though you know they could do better.  Stop frustrating yourself.  Attendee lists are private and not shared.  You’re safe boning up on your next move with us.
     
  • Plus many trends – look at this list.

NEW SKILL SETS

  • How to think different like Apple without going broke.  Apple now has a university to make their strategic approach second nature to employees.  Here are some practical ways to come up with better ideas and better ways to implement. 
     
  • Mining the great ideas of others.  Meetings won’t do it.  Threats won’t either.  I’ll show you a way to get the people you hired to give you their best thinking all the time if – and this is a big IF – you are willing to learn to do the one thing I’m going to ask of you. 
     
  • Digital brainstorming.  I’m so big on this I opened a new office in Scottsdale to teach my USC-tested brainstorming sessions to stations, entrepreneurs and individuals.  Join me at my Media Solutions Lab and you’ll come away with the basis for generating many new and saleable ideas that otherwise might be impossible.
     
  • And more …  check it out.

INNOVATION

  • My (optional) “Next Day Big Ideas Breakfast” lets us go one-on-one to drill down into content that we covered together the day before.  The better to help you build a blueprint for the year ahead.
     
  • The Big Business Opportunities ripe for starting in the next 12 months.  Worth the price of admission all by itself!
     
  • Know the next generation the way 50-something Steve Jobs did – they are the change makers.  I’ll show you how to hook them and then expand your reach to older audiences. 
     
  • Big Ideas to stimulate your thinking on new media, radio, social networking, video and new age businesses.  For example, I’ll give you an unfair advantage over competitors for using Twitter and Facebook.  The first digital content idea for you to go beyond the usual.  Hints on how to make money without selling spots online and without having to sell online ads along with radio.  Key concepts ahead.  Trend trackers.  Managing your time better in a digital world.  And if you ask me at the breakfast, I will share a proven formula I taught my students on how to beat out even the most qualified competitors for the job you want next. 

Whew!

This event is so full of take home pay.  So much fun to do because we learn together.  At the end of day one, I’m dead tired from standing on my feet but my attendees are still raring to go. 

Already you can tell, my 2012 Media Solutions Lab is unconventional. 

The 2012 Media Solutions lab has no sponsors – you pay tuition, that’s good enough.

No speakers paying me to pitch you – you can get that anywhere.

No b.s. – I’m a straight talker, but you know that already.

All Interactive.

After all, it’s a “lab” – I teach the way I taught as a professor of music industry at The University of Southern California.

It’s collaborative.

Tons of useful intelligence that will keep you busy and productive in the year ahead.

Then, the morning after the Media Solutions Lab, I will rattle off one innovative idea after another to help you digest your breakfast and the content from our full day together in the optional Next Day Big Ideas Breakfast.

You can’t make it through the next 12 months if you’re the last to know which remarkable trends are coming at you.

I’ve been making these calls for years with great precision.

Invest in the future.

Invest in your career.

Stay relevant.

Just 2 days left to claim a $300 discount on your registration by clicking here.

Learn more about saving $300 -- The 2012 Media Solutions Lab  & On-site hotel discount here

•  Here is what Laurie Spoon said about my new book:  “In addition to my other all time favorite books about life--books that are so important and have tremendously influenced my life, ("Man's search for Meaning" by Viktor Frankl, "What Happy People Know/What Happy Women Know" by Dan Baker), I have to add Jerry Del Colliano's book- "Out of Bad Comes Good--The Advantages of Disadvantages". A short book that is worth reading and re-reading”.  Read Jerry’s New Book

•  My Confidential NewsTip Hotline is open over the holidays.

•  Talk to me privately here.

Please feel free to share this info with your friends by clicking “share this” on the blue bar below.

Last 3 Days to Save $300 — 2012 Media Solutions Lab

I will be revealing the emerging new media trends for the 12 months ahead plus 99 new ideas, strategies and opportunities to get a leg up on the significant changes coming in 2012 February 9th at the Phoenician in Scottsdale.

On the morning of the 10th, The Big Ideas Breakfast focusing on tons of info that you can take home and put to good use.

Here are a few of the emerging trends that I will reveal at my February 9th Media Solutions Lab in Scottsdale, AZ.

  • There will be more audience erosion in radio in the one year ahead than in the past 5 years.  Competing mobile media is one factor.  The movement by radio companies away from local radio in favor of national syndication and voice tracking is another.  People Meter ratings methodology is also a factor because it tends to reward radio for drive-by listening while many listeners are actually saying “bye bye”. But there is a solution to radio audience erosion and we’ll discuss it together.

Emerging Trends for 2012

Here are a few of the emerging trends that I will reveal at my February 9th Media Solutions Lab in Scottsdale, AZ.

  • There will be more audience erosion in radio in the one year ahead than in the past 5 years.  Competing mobile media is one factor.  The movement by radio companies away from local radio in favor of national syndication and voice tracking is another.  People Meter ratings methodology is also a factor because it tends to reward radio for drive-by listening while many listeners are actually saying “bye bye”. But there is a solution to radio audience erosion and we’ll discuss it together.
     
  • Media buyers will up their demands for their digital spend even as radio tries to sell them podcasting, streaming and banner ad-populated websites.  But few stations have tried the approach which I am going to share with you that promises to dazzle buyers and even get them to up their on-air spend to be part of the new package.  Your competitor isn’t going to get this type of information at their next convention.
     
  • Think the Internet is radio’s competitor?  Think again.  Siri is.  Siri, Apple’s talking personal assistant who resides on the next generation of iPhones.  It used to be that radio’s talked to people.  Now people talk to mobile devices.  This is major – bigger than even the iPad tablet revolution.  Radio will fight it, of course.  But you won’t because you will come away with a plan to put Siri to work for you.
     
  • Listeners are now consumers.  Consumers will want to be the program director and sales manager of their mobile devices.  Attention spans are decreasing again.  Music is fast becoming a non-attraction for younger radio listeners because they have Pandora and subscription music services.  Video will have to become a bigger part of audio.  Social networking is changing so rapidly that while we think Facebook and Twitter are the ultimate social tools, you and your products are going to become the new social networks.  We will discuss, plan and attack.
     
  • Video will be the king of all media.  That presents a problem for those luddites at Clear Channel and Cumulus.  But radio is actually in the best position to quench consumers’ thirst for meaningful video, as you will learn at the conference.  Radio with pictures is coming to a station near you.  Why not make it yours.
     
  • The daily deals ship has sailed.  No need to prostitute advertisers to fight Groupon.  In fact, Groupon will be over soon.  But I know a way that radio stations can get more ad dollars – repeat business, longer term contracts – by thinking like Apple – differently.  I will walk you through a sales proposition that advertisers will not be able to say no to.  And this couldn’t be a better time to discover the secret because economists are predicting a flat economy again in 2012.
     
  • What if I told you about a new radio format that is very tuned to short attention spans, is so compelling and addictive that even young people – the ones bolting for the mobile Internet – will return to find your station on the radio.  Why streaming on-air stations is going to be a no-no and broadcasting in the present (with no Internet replay) will be the future.  And the future is 2012! You’d think I’m nuts, right?  Well, I’m going to describe all the little details about a radio station that will do just this for you, if you attend my 2012 Media Solutions Lab, and your competitors back home won’t know what hit them.

Already you can tell, my 2012 Media Solutions Lab is unconventional. 

No sponsors.

No speakers paying me to pitch you.

No b.s.

All Interactive.

After all, it’s a “lab”!

Tons of useful intelligence that will keep you busy and productive in the year ahead.

Then, the morning after the Media Solutions Lab, I will rattle off one innovative idea after another to help you digest your breakfast and the content from our full day together in the optional Next Day Big Ideas Breakfast.

You can’t make it through the next 12 months if you’re the last to know which remarkable trends are coming at you.

I’ve been making these calls for years with great precision.

Invest in the future.

Invest in your career.

Stay relevant.

The Last 4 days to claim a $300 discount on your registration by clicking here.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

The 2012 Media Solutions Lab  & On-site hotel discount here

•  Here is what Laurie Spoon said about my new book:  “In addition to my other all time favorite books about life--books that are so important and have tremendously influenced my life, ("Man's search for Meaning" by Viktor Frankl,"What Happy People Know/What Happy Women Know" by Dan Baker), I have to add Jerry Del Colliano's book- "Out of Bad Comes Good--The Advantages of Disadvantages". A short book that is worth reading and re-reading”.  Read Jerry’s New Book

•  1010 WINS is right – the news watch never stops -- My Confidential NewsTip Hotline is open over the holidays.

•  Talk to me privately here.

•  Follow me on Twitter & Facebook

Only 5 Days Left to Save $300 – 2012 Media Solutions Lab

My February 9th seminar at The Phoenician in Scottsdale is devoted to identifying the most important emerging media trends in the next 12 months and offering practical solutions for new and traditional media.

And for just 5 more days – or while these specially priced seats last – you can take $300 off every registration. 

Plus there is an optional Big Ideas Breakfast early on February 10th where participants will learn how to get involved in the most promising media businesses as well as hear my list of innovations you can take home and put to work in your business, life and family.

Here’s a taste of what you’ll get when you register for my 2012 Media Solutions Lab:

  • “The 10 Most Important Emerging Media Trends for 2012” – one full year ahead of everyone else.  I’ve been making these predictions for years with great precision.  In fact, I will also review my 2011 predictions with updates and more information to help you keep track of these trends as well.
     
  • What to do about new media – media buyers want it, but radio stations are missing the solutions that would make them open their checkbooks and say, “how much do you want for that idea”.  You can bet I’m going to tell you.
     
  • What to do about radio – lots of listening but fewer listeners.  I’m going to answer the question what would I do to make on-air radio not only more competitive with emerging mobile and Internet content, but how to make it more compelling.  I’ll have a list of practical solutions.  And you can interrupt and hitchhike on any idea.  You will not get these solutions anywhere else.
     
  • Apple has big plans for 2012 but don’t get caught flatfooted.  I’m going to reveal – just as Apple has changed the music business – it is about ready to change radio and most radio people don’t even see this coming.  The Apple innovation that is targeting radio and how to wind up on the right side of it – early.
     
  • Start This Business Not That!  Many new opportunities exist for people who have spent their careers in radio.  I’ll name and explain.
     
  • A better idea for radio than “daily deals” – one that is unique, compelling and addictive.  But you have to get there first in your market.
     
  • Stop the flow of radio dollars out of local markets by rethinking “radio” – media buyers increasingly want new media in their spend and radio stations want to give them websites, podcasts and banner ads.  None of these are the answer.  You leave Scottsdale with our blueprint that will at the very least dazzle media buyers.
     
  • Critical changes in audience habits ahead.  Can you name the biggest threat to radio listening?  It’s not Internet streaming.  Not podcasting.  Not Pandora.  You will not only be able to name them when you leave my seminar, but know the almost unbelievable desires of changing audiences and how to get them addicted to radio.  That’s right – radio.
     
  • Where to acquire the skill sets you will need to keep up with these monumental changes.  Do these things and you’ll be more relevant than ever. 
     
  • The new social network built around you!  How to build a clubhouse with passionate fans.  Monetize it.  Even charge money for it.  I’ve done it and will share what I’ve learned because Facebook has peaked yet audiences remain addicted to social networking.  Raise your hand and tell me what you want to do and I’ll show you the most fabulous social networking alternatives to Twitter and Facebook.

One career changing idea would make this day worthwhile, but you won’t get just one new idea.  If you’re like attendees of my previous Media Solutions Labs you’ll come away with dozens – even more for some of you.  That’s why exit surveys show 92% of the folks attending my Media Solutions Lab say it met or exceeded their expectations.

I teach the way I engaged my young students as a professor of music industry at The University of Southern California – open dialog, frequent use of a brainstorming technique I developed at USC and collaborative learning.

This is not a convention.

Not a show.

No sponsors, no speakers paying me to sell you something.

It’s a “lab” – about experiments, research and teaching what is about to happen in our media world in real time.

It will not be recorded or videotaped.  The magic is being there.

My 2012 Media Solutions Lab and Next Day Breakfast is the learning event that helps smart media executives start the New Year ahead of the curve.

Join me for complimentary breakfast, lunch and breaks on February 9th in sunny Scottsdale, Arizona for my Third Annual Media Solutions Lab.

And if you like tons of useful ideas that cooperate with the changes ahead, don’t leave until you attend my “Next Day Big Ideas Breakfast”.

Register now while you can still save $300 on every registration.

Click here to learn more and register.

Please feel free to share this with your friends by clicking “share this” on the blue bar below. 

While they last, get a special Phoenician On-site hotel discount here

Read Jerry’s New Book

My Confidential NewsTip Hotline

Talk to me privately here.

Follow me on Twitter & Facebook

Pittman Moves To Consolidate Power

CEO Bob Pittman is now showing you Clear Channel’s cards.

During the holiday lull, he consolidated power and has set the stage for some major changes ahead in 2012.

Make no mistake about it this is a Christmas gift – to Wall Street.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1.  What Pittman did that shows he is going to take Clear Channel in a radically different direction in the year ahead.

2.  The end game can now be seen – the way owners Lee & Bain get their money and Pittman makes his. 

3.  By consolidating power Pittman is setting up his next play – and you won’t believe the possibilities here.  A thousand guesses won’t help.  He’s thinking way out of the box and now controls the company and influences the venture money enough to make the bizarre happen.

4.  Why Clear Channel employees have real reason to be concerned in the next 12 months.  More than just cutbacks.  This year could be an assault on the radio workforce because of what Pittman is planning to do.

5.  Specifics – the year ahead for Clear Channel summarized in two new strategies.

The answers start here.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Only 10 days left to save $300 on my upcoming February 9th conference.  There’s no way to make it in 2012 without seeing the emerging trends and developing opportunities before they happen. That’s what this is.  Guarantee a $300-off seat by registering here -- The 2012 Media Solutions Lab.

My new book “Out of Bad Comes Good – The Advantages of Disadvantages” is the study of successful and happy people who have overcome the disadvantages that life in our fast times can bring complete with a formula for turning bad into good that can be put into action immediately.  Available in bookstores, online at Amazon.com and on your favorite e-reader for under $9.99 -- Read Jerry’s New Book

Wall Street Money never sleeps but neither does My Confidential NewsTip Hotline

Talk to me privately here.

Merry Christmas and Happy Holidays to a very special group of people I admire so much.  Thanks for your support and I give you my best wishes to make 2012 a great year!  

Social Media Crisis

Social media is undergoing a monumental change that could affect everyone who uses it.

And content providers trying to figure out how they should use it.

This report is about how media companies are headed one way while social networks are beginning to act like them even as audiences are headed in an entirely different direction.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1. Facebook is in trouble – yes, the great Facebook.  Here’s what’s going to be better than Facebook and how you should get ahead of it.

2. Twitter is it!  How to harness Twitter.

3. Radio treats social media as an add-on.  Here are some better ideas. 

4. What radio can learn from how consumers are now watching TV – that’s right, consumers are telling us something important.

5. The digital dashboard that we keep hearing about is immune from this social media crisis, right?

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Last 11 days to save $300 on my February 9th Media Solutions Lab.  At that seminar, I will explain how I would redesign radio stations to make them better competitors to digital content.  Programming.  Sales.  Marketing.  Social Networking.  Digital products. Save a seat(s) by registering here -- The 2012 Media Solutions Lab.

Here is what one of our own, Laurie Spoon, said about my new book “Out of Bad Comes Good – The Advantages of Disadvantages” (unsolicited):  In addition to my other all time favorite books about life--books that are so important and have tremendously influenced my life, ("Man's search for Meaning" by Viktor Frankl, "What Happy People Know/What Happy Women Know" by Dan Baker), I have to add Jerry Del Colliano's book- "Out of Bad Comes Good--The Advantages of Disadvantages". A short book that is worth reading and re-reading. If you’d like to read it, order here for under $9.99 -- Read Jerry’s New Book.

When you see news – go to My Confidential NewsTip Hotline

Talk to me privately here

The Cellphone Ban’s Impact on Radio

The proposed NTSB ban on cellphones is drastic and draconian.

The implications are so significant that it could change everything.

But once you read what is really going on with this proposed 50-state ban that even includes hands-free cellphone use, you will rethink your initial thoughts.

And start preparing.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1.  What’s the likely impact of the NTSB’s proposed cellphone ban on radio.

2.  The effects of the cellphone ban on the digital dashboard of the future being manufactured right now.

3.  Will the ban kill texting, calling and other digital distractions and force listeners to return to listening exclusively to radio while driving.

4.  The chances of the proposed ban becoming law – 9 states now outlaw handheld cellphones, 35 already ban texting while driving. 

5.  How consumers may react and what you need to know about them before taking away their mobile devices.

The answers start here.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Less than 12 days to save $300 on my upcoming learning seminar.  Guarantee your discount today.  The 2012 Media Solutions Lab

“We gain control by giving up control” – a fascinating premise practiced by uber-successful people who come to learn that control freaks always fail in the end.  Learn more in my new book “Out of Bad Comes Good – The Advantages of Disadvantages” available in bookstores, online at Amazon.com and on your favorite e-reader for under $9.99 -- Read Jerry’s New Book

Jerry’s NewsTip Hotlinealways confidential. 

Talk to me privately here.

Clear Channel Prepares for the Big Bang

If you think Clear Channel is through firing because it is Christmas, think again.

Clear Channel can no longer hide from its mounting debt in which Standard & Poor’s has voiced concern.

There are a series of painful changes ahead for Clear Channel.

In operations and personnel.

In finance.

And, and, believe it or not, an exit strategy.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1.  The chances of Clear Channel remaining solvent in the year ahead and 2013. 

2.  Why Clear Channel cannot pay the smallest of its debt bills in 2014 -- $2.9 billion dollars and what two strategic moves are very much on the table.

3.  Then the Big Bang – 2016 when $12.3 billion in debt comes due with no way to pay it back except this.

4.  Selling assets, making an acquisition – both seem plausible well in advance of the Big Bang.  Here’s how I see it going down.

5.  Will Pittman stay or will he go?  My timeline on how Bob Pittman maximizes his investment or as some might put it – takes his money and runs.

The answers start here.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

The 2012 Media Solutions Lab – Less than 2 weeks to save $300, guarantee your discount today.  

You will never fear life’s disadvantages again – in fact, you’ll relish them, put them to work for you and be happier and more successful than ever.  In my new book “Out of Bad Comes Good – The Advantages of Disadvantages” get case histories, inspirational strategies – your 2012 game plan for having the best and happiest year ever.  Now available in bookstores, online at Amazon.com and on your favorite e-reader for under $9.99 -- Read Jerry’s New Book

Sunshine cures bad management – report news to My Confidential NewsTip Hotline

Talk to me privately here.

Warner Music After Bronfman

The record industry has been realigned.

EMI is broken up.

Warner is in new hands.

Universal hopes to get bigger.

What’s up with all of that – and how does the departure of Edgar Bronfman from Warner reshape the music industry now?

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If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1.  The likely effects of Universal’s purchase of EMI’s music division on Warner.

2.  Is the record business ready for a turnaround or growth years?

3.  What the record industry is still missing that it must have no matter who buys what or who spends what.  Without this, the labels continue to decline.

4.  How the labels shoot themselves in the foot – and I’m not talking about suing music pirates.

5.  The fastest way all record labels could increase their legal sales – and yet they won’t do it.

The answers start here.

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Market Managers Are Out

There’s a bounty on market managers.

Cumulus and Clear Channel are moving in another direction but so far you’ve only seen the tip of the iceberg.

There is mounting evidence that the two largest radio groups are preparing to move to a model that is even more drastic.

This is what we’re hearing from people close to the situation.

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1.  A new way to run local radio clusters with minimal expense and tighter controls.  It’s drastic.

2.  A drastic new sales model.  The system the Dickeys think this system that I am about to reveal will revolutionize radio sales.  It will sure shake it up.

3.  The next step to nationalize Cumulus and Clear Channel programming is a blockbuster.  The one thing that had been considered off limits is now fair game.

4.  We know that program directors are a vanishing breed, but there will be a place for good PDs in the new model, right? 

5.  The biggest shocker of all is the magnitude of the management change coming within months to the two largest radio groups and likely later from those that follow.  The unthinkable thing they will do to oversee their local stations.

The answers start here.

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Even Steve Jobs had to be fired, humiliated and rehabilitated before he returned to rule Apple.  My new book, “Out of Bad Comes Good – The Advantages of Disadvantages” is about turning bad luck into good luck.  Inspirational examples.  The method.  How to expect bad things to actually lead to a happy life and much success.  Now available in bookstores, online at Amazon.com and on your favorite e-reader for under $9.99 here -- Read Jerry’s New Book

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Cumulus Slow-Walking Required Spinoffs

Looks like Cumulus is toe-dragging the required spinoffs for a number of markets that put it over the legal limit.

This – along with the prepackaged bankruptcy of four stations they could not run profitably – shows a clear picture of how this company may be run as it grows.

What is Cumulus up to by slow-walking these spinoffs.

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1.  The two stations that some believe Cumulus wants to hold onto in spite of the fact that they are under orders to spin them off.

2.  Allegations in one market that Cumulus continues to in essence run two stations earmarked for spinoffs.  Wait until you hear how blatant it appears.

3.  A few days from now, Cumulus will also attempt to take four stations that are losing money into a pre-packaged bankruptcy channeling former Citadel CEO Farid Suleman.  Here are their chances.

4.  How they can get away with this with the FCC watching.

5.   Why selected Cumulus bankruptcies portend their firing schedule for next year.

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Even Steve Jobs had to be fired, humiliated and rehabilitated before he returned to rule Apple.  My new book, “Out of Bad Comes Good – The Advantages of Disadvantages” is about turning bad luck into good luck.  Inspirational examples.  The method.  How to expect bad things to actually lead to a happy life and much success.  Now available in bookstores, online at Amazon.com and on your favorite e-reader for under $9.99 here -- Read Jerry’s New Book

The best network of reliable sources – report news here -- NewsTip Hotline.

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A Business Startup For Fired Radio Executives

Let’s get serious about how former radio execs – and fed up current managers – can start a digital business that audiences will love and sponsors will support.

I’ve got one I’ve been working on for my upcoming media seminar, but you’ll want to see if this works for you right now.

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1.  Who should be involved in this project – see if it matches your skill sets.

2.  The answer to the question, how much investment money will you have to come up with to get started.

3.  How to attract the talent without paying a nickel in advance – this plan is built for entrepreneurs on every level and is easy to operate even without venture funding. 

4.  The secret to monetization.  I can tell you right now selling spots and banner ads are not what I have in mind.  But this is.

5.  The formatics – how what you will do is so unlike a radio station and yet no one could do it but a person who understands how to create content for a radio station.

6.  The risk that even out of touch radio operators might give this startup a try which is why I am offering it to you now.

The answers start here.

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Learn the one thing that guarantees you will never become discouraged from attaining your goals – even if you hit a patch of bad luck.  It’s in my new book “Out of Bad Comes Good – The Advantages of Disadvantages” now available in bookstores, online at Amazon.com and on your favorite e-reader for under $9.99 --Read Jerry’s New Book

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Matching Radio To Geographic Audiences

The next big trend is emerging.

Matching radio to specific geographic areas.

Sounds good, right?

Don’t be so sure.

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1.  How significant is an emerging new trend that shows radio, records and digital companies second-guessing what consumers want without first giving them a chance to experience it?

2.  Metrics abuse – the dangerous new trend that tries to prove that numbers don’t lie.

3.  What Clear Channel CEO Bob Pittman and Pandora’s Tim Westergren have in common – amazing as that seems.

4.  How to make better consumer-centric audience decisions based on not relying so heavily on metrics.

5.  A better way for radio to find new audiences

The answers start here.

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“Seven Ways To Get The Job of Your Dreams” page 76 in my new book “Out of Bad Comes Good – The Advantages of Disadvantages”.  Available in bookstores, online at Amazon.com and on your favorite e-reader for under $9.99 -- Read Jerry’s New Book

Report news, memos and eyewitness accounts on my Confidential NewsTip Hotline

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How 5th Largest Salem Fires

Christian broadcasters like Salem don’t apparently have a high moral ground on secular giants like Cumulus and Clear Channel when it comes to a more humane firing.

Troubling accounts of several Salem firings within the past year that I am about to share from my Newstip Hotline raise some troubling questions.

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1.  Two executive firings in the past year where Salem did something that even Clear Channel and Cumulus don’t dare to do.  I’ll tell you what it is.

2.  Post-partum follow-up that almost never takes place when other large radio groups fire.

3.  The safety net that Clear Channel and Cumulus builds into termination that apparently Salem leaves out.

4.  What to watch out for if an employee is terminated by Salem.

5.  Sit down for this – getting fired is always unpleasant but the Clear Channel and Cumulus way may actually be better.

The answers start here.

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Only 19 days left to save $300 on your registration for my upcoming media seminar February 9th at The Phoenician in Scottsdale.  This forward-looking interactive conclave will track emerging trends for the year ahead -- The 2012 Media Solutions Lab.

“Seven Ways To Get The Job of Your Dreams” page 76 in my new book “Out of Bad Comes Good – The Advantages of Disadvantages”.  Available in bookstores, online at Amazon.com and on your favorite e-reader for under $9.99 -- Read Jerry’s New Book

Report news, memos and eyewitness accounts on my Confidential NewsTip Hotline

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Protesters Target Clear Channel Today

If Internet postings are true, today (Monday) is the day for the first real protest against a major abuser of local radio – Clear Channel.

If it works, there are plenty more consolidators around to target.

The strategy is simple, legal and could prove useful to people who want to legally protest the downsizing and firings that have put local radio in peril.

Here’s all you need to know about the protest plan and 5 additional strategies – all legal and effective.

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1.  Details on the epicenter of the first protest – where, why and how.

2.  The legal strategy that owners cannot deny and techniques that consolidators may not reject.   Plus a resource link.

3.  The best way – step-by-step – to occupy the station legally and what to do when you gain access.  Watch local management sweat – if you can find anyone home.

4.  What to do if there is no one at the station – an increasing problem with local radio.  You have a right to gain access and a right to get information.  I’ll tell you two specific things to seek when you get in.

5.  Five other strategies that are all legal, effective and cannot be stopped by consolidators if your goal is to stir up some blow back for their firings and gutting of local radio.

The answers start here.

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Coke’s White Christmas Cans

Coca-Cola has another “New Coke” moment on its hands this holiday season that reminds me of radio.

Here’s how Steve Jobs would have handled the latest Coke blunder and you can extrapolate how he would have handled voice tracking as well.

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1.  How did Coke make such a big mistake (again) by switching the color of its cans for the holidays? 

2.  The reason even mega large research budgets are worthless without innovation.

3.  The difference between Apple’s innovation and Coke’s.

4.  Voice tracking is to radio what white cans are to Coke.

5.  What one radio pioneer from decades ago had the right balance between innovation and monetization?

The answers start here.

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Career Alert: $75-125,000 Radio GSM Opening Plus Equity

This is a career alert on a radio position that is being made available to subscribers of Inside Music Media.

The employer is a member of our group and would like to hire someone who shares our views on the future of radio.

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If you’ve been thinking about subscribing and would like to access this group benefit as well as read the daily content, let me tell you what you will get.

1.  Job description and location of the radio stations looking for a GSM.

2.  Background information about the employer who is not a consolidator.

3.  Salary and equity.

4.  Benefits.

5.  Duties and responsibilities.

6.  How to apply – the contact information you will need.

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Last 20 days to save $300 on your registration for my upcoming media seminar – Claim the last discounted tickets by registering here -- The 2012 Media Solutions Lab

Hear my interview on KTRS, St Louis about my new book “Out of Bad Comes Good – The Advantages of Disadvantages” now available in bookstores, online at Amazon.com and on your favorite e-reader for under $9.99 --Read Jerry’s New Book.   Hear Jerry’s interview here.

My Confidential NewsTip Hotline – sunshine is the cure for the radio industry.

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Radio’s Believe It Or Not

To borrow a phrase from Ripley’s Believe It Or Not here’s “everything odd, weird and unbelievable” in the radio industry.

10 of the most bizarre, sickest and hilarious examples of a radio industry gone wrong.

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1.  What happens when you go to iHeartRadio?  Guess what is no longer there?

2.  The new McCumulus format is coming to the former legacy ABC AM stations and maybe even others.  I’ll tell you the hot rumor of which station gets this “dollar” meal next and what it is.

3.  The Cumulus Grim Reaper is headed to Citadel next week, right?  According to this report, an original Cumulus cluster is shaking in their boots because of what they hear is going to happen next week.  I’ll name it.

4.  “Stay Bonuses” – what they are and who got them. 

5.  The secret “pardons” Farid Suleman offered to some of his employees on the eve of the Cumulus takeover of Citadel.

6.  The outstanding Detroit station that is rumored to be in the Cumulus line of fire.

7.  The new Cumulus initiative to get scared stiff employees to volunteer innovative ideas to the company.  Details from a scared stiff employee.

8.  Jetscam – the part of Clear Channel CEO Bob Pittman’s private jet lease you don’t know about.

9.  The laughable insult Clear Channel President John Hogan hurled at Steve Jobs in public several years before his death.

10.  The radio group that is not Cumulus and Clear Channel that is now making their fired employees sign a non-compete before they can get their severance pay.

The answers start here.

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Last 20 days to save $300 on your registration for my upcoming media seminar – Claim the last discounted tickets by registering here -- The 2012 Media Solutions Lab

Hear my interview on KTRS, St Louis about my new book “Out of Bad Comes Good – The Advantages of Disadvantages” now available in bookstores, online at Amazon.com and on your favorite e-reader for under $9.99 --Read Jerry’s New Book.   Hear Jerry’s interview here.

My Confidential NewsTip Hotline – sunshine is the cure for the radio industry.

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Think Clear Channel Has Stopped Firing?

There is a major transformation going on at Clear Channel that people are missing.

It is moving away from radio – and with it – the need to employ radio people.

1.  When do the major market Clear Channel cuts kick in?

2.  New evidence that there is no ceasefire in Clear Channel firings – the latest reductions in work force.

3.  The massive cutbacks ahead in 2012 – potentially bigger than 2011.

4.  Will firing take a holiday for Christmas at Clear Channel?

5.  The greatest predictor of what is ahead for Clear Channel.  Bob Pittman is signaling Wall Street and the media what he is going to do with Clear Channel and it is not exactly what he is telling the radio industry. 

6.  The new platform for Clear Channel that you have not seen yet – but is on the way in the next few months.

Clear Channel is up to something.

The answers start here.

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Last 24 days to save $300 on your registration for my upcoming media seminar – Claim the last discounted tickets by registering here -- The 2012 Media Solutions Lab.

“In jealousy, there is more self-love than love” – Francois VI.  Jealousy is one of the relationship and career killers that I deal with in my new book “Out of Bad Comes Good – The Advantages of Disadvantages” now available in bookstores, online at Amazon.com and on your favorite e-reader for under $9.99 -- Read Jerry’s New Book

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12 Radio Groups That Could Sell

We know Cumulus is reloading to buy more stations next year.

And that Clear Channel may want to reduce its radio platform a bit.

Each year there are fewer radio groups and next year at this time will be no exception.

So let’s grade the chances of 12 groups buying or selling in the next 12 months.

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1.  The companies that are definitely in – not selling radio stations.

2.  The groups that are being targeted by consolidators looking to fill out their rosters.

3.  Straight forward yes or no answers on the 12 radio companies most likely to be involved in cashing out or buying more stations.

4.  Grading the likelihood of these groups selling everything, some assets or staying put.  You may be surprised that more radio groups than not might be willing to sell in the next 12 months.

5.  Projections on these groups:  Entercom, CBS, Hubbard, Bonneville, Saga, Inner City, Clear Channel, Emmis, Townsquare, Lincoln Financial, Merlin and Greater Media.

The answers start here.

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Last 24 days to save $300 on your registration for my upcoming media seminar – Claim the last discounted tickets by registering here -- The 2012 Media Solutions Lab.

“In jealousy, there is more self-love than love” – Francois VI.  Jealousy is one of the relationship and career killers that I deal with in my new book “Out of Bad Comes Good – The Advantages of Disadvantages” now available in bookstores, online at Amazon.com and on your favorite e-reader for under $9.99 -- Read Jerry’s New Book

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The First AM/FM Simulcast Evidence

Let’s get right to it.

What’s the first evidence on whether it’s worth blowing up an FM station and firing everybody to simulcast a strong AM brand?  Some numbers are coming in.

Take a look at CBS-owned WIP in Philadelphia for an early indication.

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1.  Did the audience shift from AM to FM actually take place as hoped for?

2.  Did the audience increase when the simulcast became established?

3.  An eye-popping early indicator in the WIP Philadelphia case that may have owners reconsidering their strategies.

4.  What happens to FM shares when the AM brand is simulcast but what is also happening to the AM station – is it still worth keeping on the air or is its role critical to the simulcast?

5.  Did the AM/FM simulcast bring in younger numbers?

6.  The three options (not just two anymore) going forward to save an important AM brand.

7.  What now appears to be the best move on protecting important AM brands from what we know at this point in time.

The answers start here.

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“Without faith a man can do nothing, with it all things are possible” – Sir William Osler quoted in my new book “Out of Bad Comes Good – The Advantages of Disadvantages” which is particularly timely in an era when radio groups are firing thousands of talented people who are naturally down on their luck.  Not any more.  See how successful people turn adversity into success.  This book is now available at bookstores, online at Amazon.com and on your favorite e-reader for under $9.99 -- Read Jerry’s New Book

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Randy Buys Philly FM – Options Besides All-News

Merlin Media struck again yesterday buying a Philly FM station to do some kind of spoken word format.

Most assume it will be some form of all-news to once again compete against CBS but competing against CBS news in Chicago and New York isn’t working.

But another giant option looms.

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1.  The one format Merlin actually has experience doing because of one of its principals that could actually make some noise in Philadelphia.

2.  The company that reportedly almost bought WKDN-FM – the station Merlin just bought.

3.  Where this leaves CBS which gutted a music station to find an FM home for its sports/talk WIP but now finds its legacy all-news brand KYW unprotected without an FM simulcast.  The options.

4.  Whether it is possible or even likely that Randy and his Merlin investors could actually buy more FM major market stations without earning as much as a 1 share anywhere it operates.  Someone is selling Chicago-based venture group GTCR a bill of goods or they know something we don’t.

5.  Is an FM simulcast partner for AM brands still as much of a necessity as group owners thought even six months ago?  The first ratings might be an indication.

The answers start here.

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Only 25 days to save $300 off each registration at my upcoming media seminar at in Scottsdale -- The 2012 Media Solutions Lab and last chance to book a Phoenician room -- On-site hotel discount here

“Without faith a man can do nothing, with it all things are possible” – Sir William Osler quoted in my new book “Out of Bad Comes Good – The Advantages of Disadvantages” which is particularly timely in an era when radio groups are firing thousands of talented people who are naturally down on their luck.  Not any more.  See how successful people turn adversity into success.  This book is now available at bookstores, online at Amazon.com and on your favorite e-reader for under $9.99 -- Read Jerry’s New Book

My Confidential NewsTip Hotline

Talk to me privately here.

Bay Area Listeners Threaten To Occupy KGO-Lite

An advertiser boycott.

The format dump picks up again.

Trouble is brewing in the Bay Area.

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1.  The unusually angry listener reaction to the Thursday format dump and what they’re doing about it.

2.  An advertising boycott is rumored – and we have the name of a possible first defection.

3.  How PETA, the animal rights group, pinned back Clear Channel over a decade ago in Florida and why those tactics could bring any consolidator to their knees.  I’ll explain it.

4.  More cutbacks – nights, overnights, weekends that spell weak programming but less expense for Cumulus.

5.  Finally, the cutbacks are over at KGO, right?  And they wouldn’t think of doing the same thing in any other market, would they?

The answers start here.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Get a jumpstart on many new business opportunities ready-made for talented radio people at my upcoming management seminar.  Big ideas and specific game plans.  Just 26 days left to save $300 off the registration price while the remaining “early bird” seats last.  Register here -- The 2012 Media Solutions Lab.

“Without faith a man can do nothing, with it all things are possible” – Sir William Osler quoted in my new book “Out of Bad Comes Good – The Advantages of Disadvantages” which is particularly timely in an era when radio groups are firing thousands of talented people who are naturally down on their luck.  Not any more.  See how successful people turn adversity into success.  This book is now available at bookstores, online at Amazon.com and on your favorite e-reader for under $9.99 -- Read Jerry’s New Book

My Confidential NewsTip Hotline.

Talk to me privately here.

The Clear Channel/Cumulus Merger

The Clear Channel/Cumulus merger is underway.

Just look at the deal Clear Channel made with Cumulus involving iHeartRadio and SweetJack, the local couponing beta test from Cumulus.

Wait until you see what Clear Channel and Cumulus are up to next.

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1.  The role of Pittman to sellout the radio industry to help investment banks that have an interest in both Clear Channel and Cumulus.

2.  The real impact of Cumulus joining iHeartRadio and Clear Channel promoting SweetJack.  This is going to surprise you.

3.  How the DOJ and FCC will react – after all, this smells like collusion, doesn’t it?

4.  The SweetJack/iHeartRadio deal is a prototype for a bell ringer so big – well, see for yourself.

5.  The ways Clear Channel and Cumulus could collaborate next if they get away with this – you better have a seat for this one.

The answers start here.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Get a jumpstart on many new business opportunities ready-made for talented radio people at my upcoming management seminar.  Big ideas and specific game plans.  Just 26 days left to save $300 off the registration price while the remaining “early bird” seats last.  Register here -- The 2012 Media Solutions Lab.

“Without faith a man can do nothing, with it all things are possible” – Sir William Osler quoted in my new book “Out of Bad Comes Good – The Advantages of Disadvantages” which is particularly timely in an era when radio groups are firing thousands of talented people who are naturally down on their luck.  Not any more.  See how successful people turn adversity into success.  This book is now available at bookstores, online at Amazon.com and on your favorite e-reader for under $9.99 -- Read Jerry’s New Book

My Confidential NewsTip Hotline.

Talk to me privately here.

Cumulus Firing Surrounds Employee Suicide

A Cumulus employee got fired last month. 

Then she reportedly went home and killed herself.

Related?  Or coincidental?

Consolidator’s hell bent on squeezing every cent out of employees and every ounce of work out of survivors may soon have another price to pay.

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1.  Details of this tragic suicide that coincides with an employees firing.  Plus the scuttlebutt as best as we can put it together from our Newstip Hotline.

2.  The standard firing approach – one that was used as recently as Friday at KGO in San Francisco.

3.  The companies that, in my opinion, hardball their employees on the way out the door.

4.  The radio groups I’d love to be fired from!  The good ones who know how to leave your dignity and finances in tact.

5.  A sampling of other brutal radio firings.

The answers start here.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Extend on-air brands beyond radio.  Content – it’s not just for radio operators anymore, you can get a leg up on the digital future.  It’s part of my upcoming media seminar at The Phoenician Resort in Scottsdale February 9th.  Last 27 days to save $300 on your registration --  The 2012 Media Solutions Lab.

Questions for me about my upcoming seminar – here.

Management guru Peter Drucker said, “a man should never be appointed into a managerial position if his vision focuses on people’s weaknesses rather than on their strengths”.  Drucker, who spoke to one of my management conferences, hit it out of the park again when it comes to radio.  In my new book “Out of Bad Comes Good – The Advantages of Disadvantages” I expand upon Drucker’s warning and help outstanding people unlock a strength they can develop that guarantees success.  It’s available at bookstores, online at Amazon.com and on your favorite e-reader for under $9.99.  Read Jerry’s New Book

My Confidential NewsTip Hotline

Talk to me privately here.

Randy’s Next Big Move

Forget those 0.6 shares (or less) in Chicago and New York, it appears Randy Michaels’ Merlin Media is sniffing around for even more major market FM stations.

Looks like a good chance that “the noise you can’t ignore” may have some “news you can’t ignore”.

I’m going to share what I’m picking up and tell you why his timing couldn’t be any worse.

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If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1.  Four major markets where we hear Merlin is looking to acquire FM stations to do more spoken word formats.  One of the four may be available due to a potential bankruptcy.

2.  Merlin’s surprising strategy to fix its foundering all-news stations in New York and Chicago begging the question:  is Randy still in charge?

3.  What’s up with all those stations switching to news lately – who has the best chance of succeeding – CBS, Cumulus, Merlin’s relaunched news format?

4.  The odds that Cumulus implodes other Citadel (former ABC) news/talk outlets the way it did KGO, San Francisco on Thursday.

5.  The one thing that is critical to get huge news ratings.  And it hasn’t little to do with the station’s format.

The answers start here.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Extend on-air brands beyond radio.  Content – it’s not just for radio operators anymore, you can get a leg up on the digital future.  It’s part of my upcoming media seminar at The Phoenician Resort in Scottsdale February 9th.  Last 27 days to save $300 on your registration --  The 2012 Media Solutions Lab.

Questions for me about my upcoming seminar – here.

Management guru Peter Drucker said, “a man should never be appointed into a managerial position if his vision focuses on people’s weaknesses rather than on their strengths”.  Drucker, who spoke to one of my management conferences, hit it out of the park again when it comes to radio.  In my new book “Out of Bad Comes Good – The Advantages of Disadvantages” I expand upon Drucker’s warning and help outstanding people unlock a strength they can develop that guarantees success.  It’s available at bookstores, online at Amazon.com and on your favorite e-reader for under $9.99.  Read Jerry’s New Book

My Confidential NewsTip Hotline

Talk to me privately here.

Cumulus Bloodbath At KGO, New Direction

Massive firings. 

A format change.

A new direction.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1.  How Cumulus gutted its entire lineup except morning drive – and what manager Bill Bungeroth reportedly said in an incredible mass firing.

2.  The “new direction” for KGO.

3.  The Bay Area station Cumulus is targeting.

4.  How morning personality Ronn Owens avoided being fired but why his longtime survival is uncertain.

5.  The strategy behind the Cumulus decision to blow up a station that is one of the Bay Area’s top billers.

6.  An early warning that the KGO bloodbath and format change could be a template for other Citadel stations next.  Here’s how.

The answers start here.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Digital content – it’s not just for radio anymore.  Learn the many opportunities ahead for radio people who want to advance their career in a phenomenal growth industry.  Last 29 days to save $300 on your registration -- The 2012 Media Solutions Lab.

Talk to Jerry about his upcoming conference here.

Page 76 – Seven Ways To Get The Job of Your Dreams – proven results in my new book “Out of Bad Comes Good – The Advantages of Disadvantages”. Now available in bookstores, online at Amazon.com and on your favorite e-reader for under $9.99.  Read Jerry’s New Book

When you see or hear news -- My Confidential NewsTip Hotline

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Cumulus Eyeing CBS

Say it isn’t so.

Not CBS.  It can’t be.

It is.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1.  CBS CEO Les Moonves’ latest position on selling off some of the radio group.

2.  What CBS wants and what Cumulus will have to do to walk away with the CBS properties it may covet.

3.  The circumstances that could lead Cumulus investment banks to overpay for their next few acquisitions now that the word is out that they are horny for some deals.

4.  The likely CBS markets that are most vulnerable to being sold to the Grim Reaper.  There is one big market on my list.

5.  The chances that Cumulus can wrestle some major market radio clusters away from CBS.

The answers start here.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Digital content – it’s not just for radio anymore.  Learn the many opportunities ahead for radio people who want to advance their career in a phenomenal growth industry.  Last 29 days to save $300 on your registration -- The 2012 Media Solutions Lab.

Talk to Jerry about his upcoming conference here.

Page 76 – Seven Ways To Get The Job of Your Dreams – proven results in my new book “Out of Bad Comes Good – The Advantages of Disadvantages”. Now available in bookstores, online at Amazon.com and on your favorite e-reader for under $9.99.  Read Jerry’s New Book

When you see or hear news -- My Confidential NewsTip Hotline

Talk to me privately here.