The hottest thing – if you believe The New York Times – is real-time event based shows like Sunday night’s Golden Globes.
Recently a nice puff-piece in The Times about Globes owner and producer Dick Clark Productions would have all of us thinking that this is the new great hope for broadcasting.
The answer to DVRs.
The remedy for time shifting and binge watching.
But TV’s Nielsen ratings showed only a 2% increase for the show in the money demo of 18-49 (6% overall from 2013).
I can tell you what is increasing by leaps and bounds.
Time-shifted content, binge watching and social media.
Jennifer Lawrence’s “ugly” dress was social media driven. You didn’t need to watch The Globes to see it.
Are you ready?
Many (many) of this key generation we need to attract to remain viable, didn’t even watch The Golden Globes.
Not a second of it.
They followed it on social media and skipped it.
You didn’t need to watch The Golden Globes on TV to see Jacqueline Bisset’s rambling diatribe. That was on YouTube.
E’s Red Carpet was a better attraction for Millennials than the show itself.
Sofia Vergara’s dress and the dresses of everyone else were curated on endless social media sites. Seeing them on TV was so, well – so 90’s.
Same thing is happening with football and sports.
The event is no longer the main event.
Football is more popular than ever but the Wildcard NFL games a few weeks back didn’t even sell out their venues – in other words, fans love football but they increasingly don’t like going to the event.
Yes, it’s expensive but it always has been.
Yes, it’s warmer to watch a Packer game on TV but it always has been.
But now, social media is the main event and the game (or show) is simply the excuse that drives social media.
This is a good thing for us if we’re serious about the content business.
But no one turns to radio because radio thinks it is the main event 24/7. But in reality audiences are living without morning shows, funny personalities, getting traffic and weather together on their smartphones and leaving in droves for streaming music service alternatives to music radio.
Hell, even TV is no longer the big show in town.
So we need to rethink how we do content.
How we cater to the content and events of others.
We need to be driving the event-based social media discussion.
This takes a new point of view and new skills as I will share with you at my Philly conference March 26th.
Why keep churning out perfectly good programming that could also be catching the wave of social media?
You see, social media is not Facebook and Twitter. It’s broadcast driven content that feeds social media.
So I hope you’ll check your calendar and reserve a seat.
Here are the 7 critical things that will make all the difference for radio and digital entrepreneurs in the year ahead.
- Disrupting radio. Digital competitors are doing it to us now but the answer is plain and simple: we must do it to ourselves. They are winning.
- Master digital. Digital isn’t an add-on to broadcasting. You’ll see it all differently when you go to school on how effectively a radio station can start a profitable separate digital revenue stream. I will share.
- Dominate social media. Facebook and Twitter are out, don’t exit with them. Social networks you start, run, monetize and keep all the profits from – that’s what we’re going to get to.
- Reinvent radio. There are 15 to 25 things that can be done within a week of leaving Philly that cost your nothing more than the price of admission that can transform an antiquated approach to radio to one that even the next generation can embrace. Real take-home pay.
- Video is your future. I will play video from the best of the best – entrepreneurs who haul in $3 million a year by doing a free 5-minute weekly video. No commercials, banner ads, product placement or subscription fees. But a special secret path to monetization that you should adopt. I’m going to.
- Conduct a Millennial makeover. Generational listeners 30 and under are available to you for the taking if you know what they want. And as a USC professor who developed courses in generational media, I’m going to share the latest with you.
- Time-shift radio. Broadcasting is out. Audiences want on-demand. Binge watching is in. Morning shows are no longer morning shows. This is a definitive look at how to time shift radio and catch the hottest trend of the past two years.
I’m putting lots of time aside this year for questions and one-on-one interaction.
This event will not be available by stream or video – only live and in person.
I can’t wait to share my enthusiasm and knowledge with you in person.
Reserve a seat
Inquire about group rates
Inquire about sponsorships – Send your best clients to the Philly conference. Ask them? They’d love to go.
Complimentary breakfast starts at 8 am. Session begins at 9 am at the beautiful Rittenhouse Hotel. Buffet lunch and all breaks included. Conference ends at 4 pm.