Mass Firings Erupt At Cumulus

Mass firings erupted yesterday.

To continue today.

Lots of salespeople wasted.

Also managers and others.

Corporate executors have been deployed.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Why no one saw yesterday’s mass firings coming and why they will continue today.
  2. What’s beneath the tip of the iceberg this time.
  3. Why now – timing means everything to the Dickeys so he’s up to something.
  4. A big Cumulus executive was strung up and hung in a major market execution – read the post mortem.
  5. If you sell or do research – here’s your over/under on surviving the purge.
  6. But wait – there’s more!  Why to be cautious of Cumulus advertising for replacements, that’s right – employment ads.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,590 previous stories, here.  Search Stories.

Sources from my Witness Protection Program who have been given anonymity for life contributed to today’s story.  If you have information, memos, emails – that you would like to expose to the scrutiny of daylight, click here.   In strict confidence as always.

Or, talk to me privately here.

Less than two month until my March 26th Philly conference that is focusing on 7 critical things that will help you become a better broadcaster or digital entrepreneur – reserve a seat here.

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What’s in the Pipeline For Radio

Big changes coming to radio.

Even if the big boys choose to ignore these changes, you will be out ahead of them.

The pipeline is loaded with game changing strategies that will begin to remake the radio industry to better compete in the digital age.

Take how Lincoln Financials KS1075 has extended the contracts for its morning team “Larry, Kendall and Kathie”. 

Good move or mistake?

Read on as we list some of the things that will be changing about radio.

  1. You should never do traffic in the morning.  I know.  I know. Your station apparently needs to do it more than listeners need to hear traffic.  Face it, you want the revenue from the traffic service.  Your listeners do not value your morning show for traffic.  It used to be that way but is no longer.  Let’s talk about what to replace it with that is even more powerful and sell it. 
  2. Almost never do weather – and only if you are prepared to do this one thing first.  In a smartphone world, we all have the weather before we get to a radio.  The days of being the weather station are over.  But there is one thing your station can do when weather becomes a big event – and only 1% of all radio stations do it.
  3. The term “traffic and weather together” dates your station.  If you want to go down with doing things that listeners don’t need because they get them from their smartphones, at least don’t sound antiquated by saying “traffic and weather together”.
  4. Traffic on the 4’s, 2’s or whatever is an irritant.  I know this is tough love because we love our traffic and transit but to listeners this has become a red flag for more radio junk (along with your promos and commercial wasteland).  Why shoot yourself in the foot.
  5. Most stations just regurgitate news they’ve aggregated (stolen) from elsewhere.  This accomplishes nothing but reminding listeners how tuned in THEY are to what’s happened across the street and around the world and how out of it radio is.  All news stations do news.  For everyone else, there is something different and valuable.
  6. Never utter the words “likes” or “clicks” to an advertiser again.  They are meaningless.  It is the equivalent to the digital “mine is bigger than yours” but as we know, big is not always better.
  7. Stop selling banner ads and insignificant Internet advertising along with or even separate and apart from your station.  You are wasting time, money and personnel on trivia.  Sell radio and never let the conversation take you to digital. 
  8. If you have digital video businesses (and most stations don’t), and it’s not worth a separate sales person to you then it is, well – still trivial and watch how buyers turn digital against you by using digital to lower your rates.  CBS may use this tactic to compete with lower priced competitors as a way to lower rates, but it is a zero sum game in the end.  Video is the future.  You need to get into it and I can hardly wait to share great ways to start a new and separate video revenue stream.
  9. Tie up your morning show contractually for multiple year’s just as debt-ridden competitors are firing theirs.  A good local morning show is 50-60% of a profitable radio station’s revenue.  Even Ryan Seacrest from his homebase in LA is missing in action so that he’s not even there to be local to LA.  Can you say, opportunity? 
  10. Take your competitor’s fired morning personality and put them on your station in the afternoon.  PPM may not be accurate but it shows great listening in the afternoons.  Take advantage of competitors in this way.  Find a home for the one thing that even young listeners will turn on a radio for – a great personality.
  11. Your listeners don’t have to pick the music on your station.  Let Pandora or Spotify do that for them.  Your new mission – should you accept it is to facilitate music discovery by bringing new songs and artists to them.  I will show you a way to do this and enhance the value of listening to your radio station.  And my DNA is program director and I’m still saying, rethink your playlists.
  12. Record labels promote albums.  People listen to songs.  Avoid mentioning albums on the air.  No one even knows the names of albums except record labels.  And listeners could care less.

Just a taste.

More things in the pipeline when we get together March 26th for our Philly conference.

Here are the rest of the 7 critical things that will help you become a better broadcaster and/or digital entrepreneur at my March 26th Philly learning event.

  1. Disrupting radio.  Digital competitors are doing it to us now but the answer is plain and simple:  we must do it to ourselves.  They are winning.
  2. Master digital.  Digital isn’t an add-on to broadcasting.  You’ll see it all differently when you go to school on how effectively a radio station can start a profitable separate digital revenue stream.  I will share.
  3. Dominate social media.  Facebook and Twitter are out, don’t exit with them.  Social networks you start, run, monetize and keep all the profits from – that’s what we’re going to get to. 
  4. Reinvent radio.  There are 15 to 25 things that can be done within a week of leaving Philly that cost you nothing more than the price of admission that can transform an antiquated approach to radio to one that even the next generation can embrace.  Real take-home pay.
  5. Video is your future.  I will play video from the best of the best – entrepreneurs who haul in $3 million a year by doing a free 5-minute weekly video.  No commercials, banner ads, product placement or subscription fees.  But a special secret path to monetization that you should adopt.  I’m going to. 
  6. Conduct a Millennial makeover.  Generational listeners 30 and under are available to you for the taking if you know what they want.  And as a USC professor who developed courses in generational media, I’m going to share the latest with you. 
  7. Time shift radio.  Broadcasting is out.  Audiences want on-demand.  Binge watching is in.  Morning shows are no longer morning shows.  This is a definitive look at how to time shift radio and catch the hottest trend of the past two years. 

I’m putting ample time aside for questions and hitchhiking on good ideas.

Sean Hannity will be live with Michael Harrison, the recognized expert on radio and talk radio.

This event will not be available by stream or video – only live and in person. 

I can’t wait to share my enthusiasm and knowledge with you in person.

Reserve a seat

Inquire about group rates

Inquire about sponsorships   

Complimentary breakfast/check-in starts at 8 am. 

Session begins at 9 am at the beautiful Rittenhouse Hotel. 

Buffet lunch and all breaks included.  

Conference ends at 4 pm.   

Read More  FREE SAMPLES

Seattle Execution the New Model for Clear Channel

Lisa Decker was decked by Clear Channel yesterday.

And the regional guy probably didn’t even know who he was announcing as her replacement because as I’ve been warning, the rules are changing.

Another a-hole from New York is how their employees tend to look at these things.

But Seattle was no accident and in fact is the model for more top management changes Bob Pittman plans to make.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Why if you’re a damn good executive who makes her or his numbers, you’re a marked manager ripe for replacement.
  2. Who Pittman is trying to put in place for major markets and why.
  3. Why suddenly all the urgency – fast strikes, regionals left out of the decision making process.  What does it mean?
  4. What’s Pittman’s apparent preference for New Yorkers all about?
  5. Details on their new strategy of hiring consulting firms to recommend who gets axed and who replaces them.  And this is the company that will pay big fees for this but not let its executives travel last November and December to save money.
  6. Take the test!  What is the description of the person Clear Channel is now looking for as a manager.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,588 previous stories, here.  Search Stories.

Sources from my Witness Protection Program who have been given anonymity for life contributed to today’s story.  If you have information, memos, emails – that you would like to expose to the scrutiny of daylight, click here.   In strict confidence as always.

Or, talk to me privately here.

Less than two month until my March 26th Philly conference that is focusing on 7 critical things that will help you become a better broadcaster or digital entrepreneur – reserve a seat here.

Read More  FREE SAMPLES

15-25 Things That Can Make Radio Better

You can bet Seattle and Denver are not showing up at the Meadowlands this weekend for the Super Bowl without a game plan to victory.

But you almost get the feeling that the radio industry has been so beaten down that it is just going through the motions lately – adrift and without even a one or two page outline of how to achieve victory.

It reacts instead of responds.

But same rules apply.

You win by planning to win.

And while we always need good defense, we must also have a better offense against digital competitors and generational lifestyle changes that affect the prognosis for broadcast radio.

For example:

  • Do you have a simple list of 15-25 things that will lead you to victory in the digital age?  If not, let’s make one together.
  • If I showed you something earthshattering that younger money demo listeners want from radio that we’re not giving them, would you add it to your list?  Something that would make them turn on a radio.  Come back every day.  It’s not those awful cluttered stop sets and repetitive music that we give them.  I’m going to tell you and you’re going to say, “Yes, I can do it”.
  • How about adding a sensible way to deal with all those short commercials you must run to make your revenue goals in a way that is less of a tune out for audiences.  Because today, listeners don’t just scan to another radio station and hopefully return once the commercials mercifully end.  They pick up their phones and it’s bye-bye.
  • Would your list have this one characteristic that all your air people must have to be relevant to money demo audiences.  I’ll tell you what it is – they must be authentic.  And radio is produced, bigger than life and anything but authentic to this critical audience that we absolutely must have.  What’s worth discussing together is tangible ways to make the sound of your radio station more authentic.
  • Your game plan should also include the 4 other traits that Millennials seek from their entertainment these days.  I’ll share.  We’ll discuss.  Hopefully you will return home and implement leaving your competitors sounding like a bygone era that is not of interest to the next generation of radio listeners.

If you work with me on this simple but life altering list, you will be unstoppable in making meaningful change in a competitive media industry.

While we’re together, we’ll cover these 7 critical things that will help you become a better broadcaster and/or digital entrepreneur at my March 26th Philly learning event.

  1. The most effective way to disrupt radio and not lose audience or advertisers.  On the contrary, gain more money demos and more revenue. 
  2. How to stop wasting money and people power on digital initiatives that don’t really increase your revenue.  If there is only one digital project to undertake, this is the project that has money written all over it.  I will share.
  3. How to create a social media network to replace Facebook, Twitter, Instagram, Snapchat or whatever whim is next in social media.  The social network you are going to create can never be taken away from you and this one makes money in the first year.
  4. The 15-to-25 things that can transform an antiquated approach to radio to one that even the next generation can embrace.  Let’s not fool around, here are the handful of things that work in today’s market.
  5. Go to school on a media entrepreneur who makes $3 million a year doing a 5-minute weekly video that has no commercials, no product placement, no banner ads on the site and doesn’t charge subscription fees.  I’ll show you video and tell you all about the plan.
  6. What if someone actually could breakdown the 4 to 6 things that Millennials want in their lives – in fact, that define their preferences for media.  You’re going to get a checklist of things that you can use to make sure everything you do from now on attracts Millennials. 
  7. How to time shift radio and develop strategies to make radio more like Netflix, the popular aggregator of content that all generations love.  I’m here to tell you, radio can play by the same rules.  There is a Netflix model for radio.  Understand it and run with it.

Ask questions.  Make it personal to get the most out of it.

This event will not be available by stream or video – only live and in person. 

I can’t wait to share my enthusiasm and knowledge with you in person.

Reserve a seat

Inquire about group rates

Inquire about sponsorships   

Complimentary breakfast/check-in starts at 8 am. 

Session begins at 9 am at the beautiful Rittenhouse Hotel. 

Buffet lunch and all breaks included.  

Conference ends at 4 pm.   

Read More  FREE SAMPLES

Jerry Lee’s Session at the Philly Conference

More FM Philadelphia owner Jerry Lee has outwitted television competitors, radio competitors, large consolidators and just about everyone else.

But he rarely talks publicly about his strategies.

That ends March 26th when Jerry Lee joins my faculty for the 2014 Media Solutions Conference.

When you attend, you become part of the session in which we ask Lee:

  • The actual steps to testing advertising to win long and more lucrative contracts by guaranteeing that their commercials will be 8 times more effective than spots they run anywhere else.
  • How to strike it rich by making commercials for your best advertisers and prospects that have the critical aspect of positive emotion – the element most radio commercials lack.  Thus, poor performance and lower spends.
  • Of the two best ways to test emotion, the one that More FM uses.
  • How More FM never fails to deliver results that exceed expectation to advertisers, which explains why this one locally owned station is always first in revenue beating all the other excellent competitors.
  • For those who are not ready to write and test copy for emotional power (although I don’t why not), Lee’s referral to where your people can learn to write better emotionally positive copy now – for free.
  • “Professor” Lee will share groundbreaking results of about the three types of response advertisers can get from an ad campaign – high response, marginal and worst results.  Let me give you a preview.  Big results are delivered 11% by TV and 20% by radio.  Marginal results 51% by TV and 30% by radio.  Worst results that can even jeopardize brands and slam the door on future business:  38% for TV, 50% for radio.  Our mission:  create better emotionally driven ads that can reap higher revenue buys.  You’ll have a path to making that happen when you return home.  The state of the economy has nothing to do with getting better results and writing more business.
  • We’ll ask why Jerry Lee took the bold step to change the name of his number one radio station in the month when the station attracts the most listeners (during December’s Christmas music programming) from B101 to More FM.  What he discovered through research may help you.
  • Why he doesn’t stream More FM – no stream, just radio.  Top biller in the market.  No one has ever asked.  We will.

But so will you.

What a great opportunity to interact with this successful radio owner. 

Here’s the rest of the 7 critical things that will help you become a better broadcaster and/or digital entrepreneur at my March 26th Philly learning event.

  1. The most effective way to disrupt radio and not lose audience or advertisers.  On the contrary, gain more money demos and more revenue. 
  2. How to stop wasting money and people power on digital initiatives that don’t really increase your revenue.  If there is only one digital project to undertake, this is the project that has money written all over it.  I will share.
  3. How to create a social media network to replace Facebook, Twitter, Instagram, Snapchat or whatever whim is next in social media.  The social network you are going to create can never be taken away from you and this one makes money in the first year.
  4. The 15-to-25 things that can transform an antiquated approach to radio to one that even the next generation can embrace.  Let’s not fool around, here are the handful of things that work in today’s market.
  5. Go to school on a media entrepreneur who makes $3 million a year doing a 5-minute weekly video that has no commercials, no product placement, no banner ads on the site and doesn’t charge subscription fees.  I’ll show you video and tell you all about the plan.
  6. What if someone actually could breakdown the 4 to 6 things that Millennials want in their lives – in fact, that define their preferences for media.  You’re going to get a checklist of things that you can use to make sure everything you do from now on attracts Millennials. 
  7. How to time shift radio and develop strategies to make radio more like Netflix, the popular aggregator of content that all generations love.  I’m here to tell you, radio can play by the same rules.  There is a Netflix model for radio.  Understand it and run with it.

I’m putting ample time aside for questions and hitchhiking on good ideas.

Sean Hannity will be live with Michael Harrison, the recognized expert on radio and talk radio.

This event will not be available by stream or video – only live and in person. 

I can’t wait to share my enthusiasm and knowledge with you in person.

Reserve a seat

Inquire about group rates

Inquire about sponsorships   

Complimentary breakfast/check-in starts at 8 am. 

Session begins at 9 am at the beautiful Rittenhouse Hotel. 

Buffet lunch and all breaks included.  

Conference ends at 4 pm.   

Read More  FREE SAMPLES

Clear Channel’s 0.5% Cutback Is Not Enough

Turns out an additional 0.5% personnel cutback added to other firings just two weeks into this year are not going to be enough to get Clear Channel out of the red.

Employees are unsettled.

Management is huddling to meet with Pittman this week on what drastic steps are next.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What Clear Channel absolutely forbade their execs and managers to do in the last 2 months of 2013 – talk about cheap.  Gives you an idea of what is next.
  2. Why morale is at the lowest ebb ever and the thing Clear Channel plans to do about it.
  3. The absolutely startling statement corporate Revenue Senior VP Amit Aggarwal made in a revenue management conference call after John Hogan’s firing that had participants running out to buy Depends.
  4. How, of all things, lowly Pandora is turning out to bite Bob Pittman on the butt although you won’t be hearing Pittman mention it on CNBC.
  5. Who didn’t make their numbers and how they are going to pay for it.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,585 previous stories, here.  Search Stories.

Sources from my Witness Protection Program who have been given anonymity for life contributed to today’s story.  If you have information, memos, emails – that you would like to expose to the scrutiny of daylight, click here.   In strict confidence as always.

Or, talk to me privately here.

Reserve a seat for my March 26th Philly conference that is focusing on 7 critical things that will help you become a better broadcaster or digital entrepreneur – here.

Read More  FREE SAMPLES

CBS Strategy: Undercut Clear Channel Rates

What has gotten into CBS Radio lately?

Partnerships with perhaps the worst company in radio (Cumulus).

Talks to explore selling the radio group to that same “worst” company.

And firing personnel “Clear Channel style” as they did before the holidays.

Now, we come to find that CBS in some cases is slashing rates so aggressively that in one major market it is out to put a giant hurt on their debt-ridden competitor, Clear Channel.

It’s dirty pool as you’re about to see.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. How CBS Radio is kicking Clear Channel in the nuts in a top station in one of their most lucrative markets.
  2. You won’t believe Clear Channel’s response – I’m still shaking my head at what that revenue desperate company is doing to respond.
  3. How CBS has its foot on Clear Channel’s throat and stomping hard – hitting them where they hurt the most – in their debt.
  4. How Clear Channel’s revenue picture is becoming so bad that the only way to make up for declining revenue is to have continuing layoffs.
  5. The powerful tool CBS uses to undercut its competitors.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,584 previous stories, here.  Search Stories.

Sources in my Witness Protection Program contributed to this article.  If you are aware of news, memos or emails from any company that needs to be aired out, report information in confidence and anonymously here.  There is a $100 award for best tip of the month.

Or, talk to me privately here.

If you’ve been thinking about attending, there are only 2 months until my March 26th Philly conference that is focusing on 7 critical things that will help you become a better broadcaster or digital entrepreneur -- 2014 Media Solutions Conference

Read More  FREE SAMPLES