24-Hour Ultimatum Issued To Clear Channel Stations

Big changes ahead at hundreds of local Clear Channel stations.

Corporate is forcing local market managers to get all in or get out.

Panic is setting in as the fourth quarter begins and revenue is off.

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  1. The sneak attack on local stations that were given just 24 hours to sign on to a corporate change that totally remakes what goes on the air in programming and advertising.
  2. Clear Channel is force-feeding programming and advertising changes on local stations that never asked for it and don’t want it.
  3. The money problems that led up to Clear Channel panicking into this move that goes into effect soon.
  4. Clear Channel’s corporate version of selling ice to the Eskimos is forcing so-called “local” services to stations that don’t have any local programming. 
  5. The Big Reveal:  Why forcing long-term contracts on owned stations makes absolutely no sense unless – well, unless they are thinking of selling them.  Here’s how.

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Monumental Changes Coming To Social Media

I’ve always believed that when Wall Street gets its money off the table and into stocks like Facebook, it’s all over.

After a botched Facebook IPO which was, in my view, many years too late, the most out of date social media network of all is suddenly the darling of Wall Street.

Last week, Facebook stock that had gone below the $20 a share mark previously was selling out of its head in the $50 range.

What are they, nuts?

Facebook is so very over and the world of social media that we are banking the future on is about to undergo transformational change.

Now, here’s what to do about it:

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  1. One of the most important new social media sites – and it will be bigger than Facebook.
  2. The deadliest use of social media including Facebook.  You must stop doing this now or risk the consequences going forward.
  3. Major revelation:  what is fast becoming more important than “clicks” and “likes”?
  4. The awesome secret of how to post better content – try this and you will never go back to what you’re posting now.
  5. Yes or No?  Post more cutting edge content.

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Clear Channel Pay Raises To Precede Fall Layoffs

This is Bob Pittman’s ingenious plan to spin more fall layoffs as a pay raise first.

The good news is that finally, some Clear Channel employees will get raises.

The bad news is that seniority takes a backseat to favoritism because the chosen ones are in line for raises.

And to pay for them, more jobs will have to be eliminated quickly after.

Ugly details revealed here.

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  1. Who gets raises and who does not including exempt job categories.
  2. Clear Channel’s one caveat – this is not a done deal yet.
  3. The Bain Approach:  the outrageous way Clear Channel will determine who is worthy of a pay raise. 
  4. When the first raises are set to begin along with when the first fall layoffs will start.
  5. And how big both will be.

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Dire Warning About FM Radio

There is new evidence that miscalculations and failed strategies are now jeopardizing radio’s last chance to attract money demos.

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  1. How FM radio’s biggest strategic move has suddenly hit the wall – avoid doing this now.
  2. The one thing that most FM broadcasters do that actually loses audience.
  3. Revenue godsend – do this (even a little bit) and make up for lost on-air revenue immediately.
  4. And, the new free flowing revenue stream that is being missed by 99% of all radio stations.

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Clear Channel 2014: Anything But Radio

CEO Bob Pittman has been working a carefully considered plan all year to gain control of every aspect of the company to remake it in his image.

Wait until you see what he is going to roll out in 2014.

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  1. The new endangered species at Clear Channel who had better get their resumes ready.
  2. Reimagining the physical radio station – only a venture capital guy could build a radio station that will look like this.
  3. A shocking corporate reorganization with many suck ups not seeing the axe coming their way.  Consider this your warning.
  4. The biggest change in local selling in the history of radio starts in the year ahead at Clear Channel but as you will see, it’s radical.
  5. To make matters worse, a massive layoff that could claim as much as another 5% of the remaining workforce.
  6. Two new non-radio initiatives that will require money that previously went to radio salaries.  Done deal.
  7. A new innovative and evil way to fire people harkening back to the days of the Soviet Union – yes, that brutal.

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Paid Content Is King

Paid and premium channels cleaned up at the Emmys Sunday night.

Free radio listening and advertising continues in free fall.

Free has become another word for warmed over and worth what you’re paying for it – nothing.

So what should free media do, give up?

Hell, no. 

Here are action steps that can make all the difference.

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  1. What free TV needs to do to compete with Netflix, HBO and premium cable channels that are pursuing a new strategic plan.
  2. Reality shows and quiz shows are out because younger money demos don’t watch them, but there is one thing so addictive, even a snarky Gen Y can’t resist it.
  3. Radio can cut anywhere it wants, but here’s where to put the money to finally give it a chance to compete head-on with digital competitors.  One, sure way that younger money demo listeners actually crave. 
  4. Radio needs to create digital content that is unlike anything any station is currently doing – you have never seen this action plan but you will love it.
  5. The perils of social media where users are pulling back – how not to go down with Twitter and Facebook if you use social media.

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8 Things Guaranteed To Happen in Radio

  1. Have many years does Lew Dickey have left and how will it end for him.
  2. Bob Pittman’s end game for Clear Channel.
  3. The nice little radio company that will soon be fighting for its survival unless it does this.
  4. The over/under on whether Les Moonves will sell CBS Radio.
  5. How long do sellers have to sell their radio stations or face declining prices.
  6. The one thing the radio industry will be doing a lot of next year.
  7. A shocker about the digital dashboard that radio stations are fighting to be part of.
  8. In one year, radio stations will start losing double its present audience to this competitor out of nowhere. 

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