24-Hour Ultimatum Issued To Clear Channel Stations

Big changes ahead at hundreds of local Clear Channel stations.

Corporate is forcing local market managers to get all in or get out.

Panic is setting in as the fourth quarter begins and revenue is off.

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  1. The sneak attack on local stations that were given just 24 hours to sign on to a corporate change that totally remakes what goes on the air in programming and advertising.
  2. Clear Channel is force-feeding programming and advertising changes on local stations that never asked for it and don’t want it.
  3. The money problems that led up to Clear Channel panicking into this move that goes into effect soon.
  4. Clear Channel’s corporate version of selling ice to the Eskimos is forcing so-called “local” services to stations that don’t have any local programming. 
  5. The Big Reveal:  Why forcing long-term contracts on owned stations makes absolutely no sense unless – well, unless they are thinking of selling them.  Here’s how.

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Monumental Changes Coming To Social Media

I’ve always believed that when Wall Street gets its money off the table and into stocks like Facebook, it’s all over.

After a botched Facebook IPO which was, in my view, many years too late, the most out of date social media network of all is suddenly the darling of Wall Street.

Last week, Facebook stock that had gone below the $20 a share mark previously was selling out of its head in the $50 range.

What are they, nuts?

Facebook is so very over and the world of social media that we are banking the future on is about to undergo transformational change.

Now, here’s what to do about it:

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  1. One of the most important new social media sites – and it will be bigger than Facebook.
  2. The deadliest use of social media including Facebook.  You must stop doing this now or risk the consequences going forward.
  3. Major revelation:  what is fast becoming more important than “clicks” and “likes”?
  4. The awesome secret of how to post better content – try this and you will never go back to what you’re posting now.
  5. Yes or No?  Post more cutting edge content.

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Clear Channel Pay Raises To Precede Fall Layoffs

This is Bob Pittman’s ingenious plan to spin more fall layoffs as a pay raise first.

The good news is that finally, some Clear Channel employees will get raises.

The bad news is that seniority takes a backseat to favoritism because the chosen ones are in line for raises.

And to pay for them, more jobs will have to be eliminated quickly after.

Ugly details revealed here.

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  1. Who gets raises and who does not including exempt job categories.
  2. Clear Channel’s one caveat – this is not a done deal yet.
  3. The Bain Approach:  the outrageous way Clear Channel will determine who is worthy of a pay raise. 
  4. When the first raises are set to begin along with when the first fall layoffs will start.
  5. And how big both will be.

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Dire Warning About FM Radio

There is new evidence that miscalculations and failed strategies are now jeopardizing radio’s last chance to attract money demos.

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  1. How FM radio’s biggest strategic move has suddenly hit the wall – avoid doing this now.
  2. The one thing that most FM broadcasters do that actually loses audience.
  3. Revenue godsend – do this (even a little bit) and make up for lost on-air revenue immediately.
  4. And, the new free flowing revenue stream that is being missed by 99% of all radio stations.

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Clear Channel 2014: Anything But Radio

CEO Bob Pittman has been working a carefully considered plan all year to gain control of every aspect of the company to remake it in his image.

Wait until you see what he is going to roll out in 2014.

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  1. The new endangered species at Clear Channel who had better get their resumes ready.
  2. Reimagining the physical radio station – only a venture capital guy could build a radio station that will look like this.
  3. A shocking corporate reorganization with many suck ups not seeing the axe coming their way.  Consider this your warning.
  4. The biggest change in local selling in the history of radio starts in the year ahead at Clear Channel but as you will see, it’s radical.
  5. To make matters worse, a massive layoff that could claim as much as another 5% of the remaining workforce.
  6. Two new non-radio initiatives that will require money that previously went to radio salaries.  Done deal.
  7. A new innovative and evil way to fire people harkening back to the days of the Soviet Union – yes, that brutal.

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Paid Content Is King

Paid and premium channels cleaned up at the Emmys Sunday night.

Free radio listening and advertising continues in free fall.

Free has become another word for warmed over and worth what you’re paying for it – nothing.

So what should free media do, give up?

Hell, no. 

Here are action steps that can make all the difference.

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  1. What free TV needs to do to compete with Netflix, HBO and premium cable channels that are pursuing a new strategic plan.
  2. Reality shows and quiz shows are out because younger money demos don’t watch them, but there is one thing so addictive, even a snarky Gen Y can’t resist it.
  3. Radio can cut anywhere it wants, but here’s where to put the money to finally give it a chance to compete head-on with digital competitors.  One, sure way that younger money demo listeners actually crave. 
  4. Radio needs to create digital content that is unlike anything any station is currently doing – you have never seen this action plan but you will love it.
  5. The perils of social media where users are pulling back – how not to go down with Twitter and Facebook if you use social media.

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8 Things Guaranteed To Happen in Radio

  1. Have many years does Lew Dickey have left and how will it end for him.
  2. Bob Pittman’s end game for Clear Channel.
  3. The nice little radio company that will soon be fighting for its survival unless it does this.
  4. The over/under on whether Les Moonves will sell CBS Radio.
  5. How long do sellers have to sell their radio stations or face declining prices.
  6. The one thing the radio industry will be doing a lot of next year.
  7. A shocker about the digital dashboard that radio stations are fighting to be part of.
  8. In one year, radio stations will start losing double its present audience to this competitor out of nowhere. 

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NBC’s Million Second Quiz

How could Comcast/NBC get it so very wrong?

A live quiz show aimed at younger viewers that has absolutely nothing younger audiences want.

Nothing.

6 things you never knew about attracting younger audiences in the digital age.

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  1. If you want to own younger money demo audiences, there is only one thing you have to do – in fact, you must do.  One thing yet nobody does it.
  2. No self-respecting young person will watch real time TV or listen to real time radio morning shows.  No problem, try this.
  3. How binge watching, the current national obsession, translates so easily to radio.  First in wins.
  4. The best way to get viral buzz – and The Million Second Quiz won’t be doing it but you can.
  5. Steal this idea!  How to turn a radio station into Netflix.  Now, that’s disruptive!

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John Hogan’s Replacement

Clear Channel has been on a hiring spree lately.

Lots of new people who are no damn good if your goal is to improve audiences and profits on radio stations.

Speaking of no damn good, there are lots of ambitious radio execs in the company ready to take the president’s job.

But John Hogan’s replacement is already in the house and Hogan doesn’t even know it until he reads it here.

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Programming Against iTunes Radio

You can ignore another big competitor to radio or you can counterprogram it.

After all, how did ignoring and denigrating Pandora work out for radio?

At the current National Association of Bullshit (NAB) Radio Show, panels are in full denial mode that Pandora is kicking its ass city by city – and I’m not just talking metrics. 

Enter iTunes Radio that debuted Wednesday on a mobile device near you with almost 200 million iTunes members keeping credit cards on file with Apple.

Even if you think Apple poses no threat to radio, it is too big to ignore.

I mean, new music Tuesday is bigger on iTunes than on any terrestrial radio station.

This is an opportunity for radio to counter-program.

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  • The only powerful thing radio has that streaming services like iTunes Radio and Pandora will never have.  Do you know what it is?  Now you must.
  • The biggest thing 80 million Millennials hate about streaming music services.  Know it and counter.
  • The commercial Millennials cannot resist – in fact, they love it.  Take note.
  • How do you compete with zip code-targeted advertising like Pandora does if you are a local radio station?  Apple has sold $10 million campaigns to many advertisers.  
  • The most effective way of competing with streamers like iTunes Radio:  program in the now.  Here’s how.

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Song ADD Threatens Music Radio

Music radio is based on the assumption that if you play the right song, the audience will listen to it unless or until you play one they don’t like or run commercials.

These are the traditional rules of audience engagement.

But not anymore.

Now there is growing evidence that audiences – especially the 80 million Millennials radio must have to grow – increasingly suffer from severe song attention deficit.

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  • There is a clever new way to program music radio to counteract increasingly short attention spans. 
  • A way to counteract decreasing attention spans to actually get listeners to not tune out even when they like the song they are hearing and their attention runs out.
  • Even a shrewd strategy you will love to get them to listen to your best and smartest advertisers.
  • Program music radio so radically different that you will make your competitors sound like 1968.  Better hope they don’t read this first.
  • Solid disruptive ideas to deal with listener A.D.D.  Use even one of them and turn a growing disadvantage into a huge advantage.  You’ll want to add the rest.

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Monster 35-Unit Spot Breaks Have Arrived

I didn’t believe it either.

And you know what the offending radio group is going to say:  Jerry made it up.

That’s until I share with you the secret memo from a corporate programming VP that confirms it all in their own words.

What’s worse, now a second group is apparently also onboard with monster commercial breaks.  And more are likely to follow leaving good groups all alone.

To accomplish monster breaks, as you will soon see, the old rules will soon be out.

Get ahead of this.

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  1. A leaked secret memo thanks to our Witness Protection Program that reveals the new, revised breakdown of spots hourly and for each break.
  2. The well-known programming exec who joked in a conference call:  “So this does mean that you could have a spot break with 70 or more 10 seconds spots”.  But it’s no joke.  They already started.  
  3. The arrival of a new category called  “emergency” commercials – what they are and how they are added in.
  4. Believe it or not, wait until you see what doesn’t count toward the limit making them bigger yet.
  5. The monumental move away from the way spot breaks are done currently – this changes everything.
  6. And the question you want answered!  How can competing groups get out ahead of this to their advantage?

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iHeartRdio

Cumulus snatched online streaming service Rdio yesterday from the brink of failure.

The happy talk trade press tells us this is simply the Cumulus version of iHeartRadio.

That would be wrong – very wrong.

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  1. Why CEO Lew “Tricky” Dickey bought into a streaming music service now when it’s already too late.
  2. The Clear Channel angle – Dickey wants something major from his larger competitor and hopes doing this deal will get it for him.
  3. Why Rdio?  Why not a healthier streaming service?
  4. Should Cumulus radio employees be worried?  Let’s check the videotape.
  5. How exactly Cumulus plans to deliver $100 million worth of content and services to pay for this acquisition.

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Mind-Blowing Details In the Sale of CBS Radio

Cumulus says it doesn’t need to buy CBS Radio.

CBS says it doesn’t need to sell CBS Radio – maybe just a few smaller clusters.

Neither denies that they are negotiating with each other because to do so would mean big trouble for two public companies at the Securities & Exchange Commission.

Here’s the deal that wins.

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  1. The money CBS CEO Les Moonves wants – it just went up again.
  2. The one condition he will not hear of negotiating away.
  3. The CBS timeline – a winning bid would likely follow this sequence of events.
  4. The slight ray of hope for current CBS employees who want all this acquisition talk to go away – it’s there, but as you will see, it is slim.
  5. And the biggest mind-blowing detail of all!  Why CBS is secretly very motivated to sell and sell soon despite all the rhetoric.

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The Real Clear Channel Warner Music Deal

Clear Channel CEO Bob Pittman’s new royalty deal with one of the big three record labels is worse than you think for radio.

He gets a sweet deal and everybody else gets screwed.

Take an honest look at what Pittman is up to.

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  1. All that Pittman gets in return for just chump change – so let’s answer the question why did Warner become the first of the big 3 labels to cave.
  2. The fatal blow Pittman just delivered to radio stations frantically trying to avoid paying an additional performance tax on the music they play.  You’re now dead.
  3. The desperate move Apple is making with iTunes Radio that surely has Steve Jobs turning over in his grave making Apple as out of touch as Clear Channel and Warner.
  4. More bad news – Millennials have just changed their music listening habits again!  Here’s how.
  5. Everything you need to know about the music industry model of the future over the next 5 to 10 years.

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Incredible New Discovery About Radio’s Future

Radio doesn’t have to fade away and die.

There’s new information about things that are critical to radio’s survival.

Things you never knew about saving radio from the self-destructive path it is currently on.

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  1. New evidence that radio’s biggest source of listening – in cars – is the wrong strategy.  Forget the car?  Yes, but what to do.
  2. The biggest nightmare will be the digital dashboard, but there is a workaround that will cost you nothing if you jump on it now.
  3. What’s infinitely better than trying to turn a cellphone into a radio?  Back this not that.
  4. Compelling new thinking about commercials, hit music and Pandora – I promise, this is a real eye-opener.
  5. Who holds the key to radio’s future and how to target them effectively.

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Another Clear Channel Surprise Layoff

More downsizing.

More layoffs.

And more programming changes.

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  1. The secret corporate email that sets up another layoff opportunity.
  2. This time, the layoffs could greatly affect content all across Clear Channel markets major and regional.
  3. The next worse business in radio that Clear Channel wants to start chopping now.
  4. How soon the next consolidation firings will come.
  5. Do the math!  These layoffs are in addition to the recent Pittman 4-per-market mandated cutbacks.

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Talk Radio Suicide Mission

Just when you thought it couldn’t get any worse, the people who could actually save talk radio have a plan to kill it off.

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  1. Lew Dickey’s real reason for spending $260 million he doesn’t have to buy Dial Global.
  2. Fatal Subtraction – the plan to starve talk radio right off the dial.
  3. Proof that Millennials aren’t killing off talk radio, greedy bastards looking to discard talk radio as a viable genre are.
  4. The most compelling case study that proves talk radio is dying because Cumulus and Clear Channel don’t believe in it.
  5. The two things Lew Dickey and Bob Pittman could do right now that would reverse the downward slide of talk radio ratings and revenue.

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How To Disrupt the Radio Industry

Listening is down.

Advertising is struggling to keep up with an industry no growth revenue number for 2013.

Big owners are systematically eliminating local radio in favor of less expensive national programming and low overhead.

They’re even actively working on a direct online media-buying platform that could make salespeople even more expendable. 

It all seems hopeless.

But some radio companies are doing it right.

Hubbard, Saga, Bonneville, Cox, Lincoln Financial are among them.

And then there’s Jerry Lee who decade after decade leads the Philadelphia market in audience and revenue share – with only one station.

His advertisers love B-101 for good reason – he helps them be more successful in their campaigns.

He has adapted with the times and the generational changes – few radio executives can make that claim.

In an era when the money demo is turning away from radio, his stations win it consistently.

You can listen to John Dickey tell you how Cumulus loses money or you can ask a person who has made money for years – through recessions, with digital competitors.

So I’ve asked Jerry Lee to teach at my 2014 Media Solutions Conference – this year in Philly.

In just five years the Media Solutions Conference has become the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

Here’s a preview of what you’ll get at the 2014 Media Solutions Conference:

  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
  • Master digital media.  Beyond streaming, websites, clicks and likes, pursue a digital strategy that is effective and on-target for the emerging audience.
  • The most effective new social media strategies.  Instagram is replacing Facebook.  Facebook is becoming a picture album.  Twitter, well … Prepare for great change just ahead in social media. 
  • Dealing with shorter attention spans.  Finally, the radio answer to song A.D.D.
  • Reverse the decline of radio listening by making these strategic moves.  
  • How Millennials hold the key to radio’s future.  The largest group of potential new listeners some 80 million strong and coming of age are sending radio and media companies a new list of demands.
  • Slow the decline of radio audiences and revenues by making a few strategic moves.  New evidence that you can improve PPM ratings by not doing what Arbitron recommends.
  • New digital content businesses to start.  All with clearly defined paths to monetization.
  • Succeed at short video, digital audio, text & social media. Become an expert at short-form video.  Amazing ways to morph traditional media into digital.

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

Jerry Del Colliano will present emerging trends and will be joined by a faculty of visiting experts.

Reserve a seat at a special rate here.

Book a hotel room on-site at The Rittenhouse Hotel for $249 plus tax by calling 800-635-1042 and mentioning “Media Solutions Conference”.  A limited number of rooms are available at this special rate.

Contact Jerry with questions.

Disturbing Fall Layoff Plans Revealed

Clear Channel and Cumulus are targeting hundreds of employees for their annual layoffs at holiday time between Thanksgiving and Christmas.

But this year it’s even worse if that’s possible.

More job categories are being targeted.

New methods of firing are ready to be tried.

And a third large radio group is looking to trim costs.

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  1. The firing plan for Clear Channel, Cumulus and surprisingly one other company that will try to fire under their cover.
  2. The safe companies – fewer than ever, but these radio groups will likely have very few or no layoffs before the end of the year. 
  3. Two new job categories being targeted by Clear Channel for the first time.
  4. Which radio group will have their biggest layoff ever.
  5. Surprising revelation:  it will be open season on people who do this job.
  6. Advanced Warning!  What signs to watch to know when the axe is getting ready to fall.

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Great New Media Businesses To Start

  1. Short form daily video streaming “TV” show.  Seven minutes or less – ten minutes at the most.  Hyperfocused on audiences that demand unique, compelling and addictive content.  There is one killer new way to monetize this venture and it’s not traditional advertising.
  2. Consultant who shows clients how to find like-minded audiences to respond to programming, marketing and social interaction.  Witness how the young turks who helped President Obama win reelection are now selling their skills to businesses because, as they discovered, it’s not how many people you deliver your product or service to, it’s how many liked-minded people can you find to focus on.  Clue:  radio people know how to do this.  They just don’t realize how to apply it.
  3. Curated music content.  The world doesn’t need another Spotify or Pandora.  In fact, the streaming music business is a slippery slope.  What is needed are knowledgeable people – authorities who know about music, genres, local and regional trends.  The old school radio disc jockey used to provide this critical element, but no longer.  Yet the audience’s craving for music discovery is greater than ever with radio, streamers and web providers letting them down on curation.  Again, radio people were born to do this and can find a new home for their skills if they know how to adapt and anticipate.
  4. In the moment, real-time radio.  All cars will soon have instant touch traffic and weather together in real time as radio loses another formerly exclusive listener attraction.  Imagine a 10-minute “Sports Center” for every local high school.  Current to the latest game.  What parent or grandparent – or for that matter – what student could resist?  You want to make them love radio again?  Play tough – add video.  National radio networks are the wrong answer.  Local, even hyperlocal school sports “stations” are instant moneymakers.

Let’s discuss these and other great new businesses for business people to start when we get together for the 5th Annual Media Solutions Conference – this year in Philadelphia, March 26th.

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Cumulus Tries To Fire Hannity Who Already Quit

Apparently they have run out of people to fire at Cumulus because yesterday the Dickeys just fired someone who already quit very publicly 3 weeks ago.

I guess they should remember because Hannity was quoted everywhere calling Cumulus the worst thing that ever happened to talk radio.

But why stir up this embarrassment now?

One radio trade even issued a breaking news alert yesterday – 3 weeks after the story broke!

Mister Mean Genes and his brother Town Clown are up to something you’re not going to like.

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  1. The authentic reason the Dickeys just yesterday fired a guy who publicly quit 3 weeks ago.
  2. A first look at Hannity and Clear Channel’s upcoming surprising big announcement.
  3. Why blowback from their $260 million Dial Global acquisition may be forcing Cumulus to take drastic steps.
  4. Forget the faux Hannity firing – look at the one Cumulus is working on now.
  5. The down-low on what Cumulus is paying Hannity heir apparent Michael Savage.  Clue: they reportedly want him to rebate some salary. 
  6. Armageddon ahead at 40 Cumulus talk stations.

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Discover Jerry’s 2014 Media Conference

Disturbing New Clear Channel Hiring Practices

“Breaking Bad” Bob Pittman is acting like he just got the diagnosis that radio is terminal and he’s turning to a life of killing off the very industry that was responsible for making his own bad self the “founder” of MTV.

You won’t believe what he’s got Clear Channel doing to replace all the people he’s firing.

So, here’s the new routine for Clear Channel and you’ll be seeing a lot more of this in the days to come.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. The most desirable type of person Clear Channel is now seeking to fill high profile managerial positions.
  2. The new, bigger and better titles that are being offered to recruit this new age Clear Channel employee.
  3. How they’ve changed their position just recently on who makes the best radio executive.
  4. What you can expect going forward – how many new hires versus the number laid off.
  5. And suddenly, the one thing Clear Channel cannot resist on a resume.

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Discover Jerry’s 2014 Media Conference

Radio 3-5 Years From Now

If you want to remain viable in radio, you’ve got to do two things.

One -- have a digital platform to which you can move successful radio brands.

Two -- do the best radio you’ve ever done for a new category called “available listeners”.

If I want to know how to do radio that gets ratings and makes tons of money – even today, even with digital competitors, I’m going to listen to WBEB, Philadelphia owner Jerry Lee tell me what’s ahead.

He’ll do it because that’s the way he is – sharing for the good of the industry he loves.

So I’ve asked Jerry to join me at my next media conference March 26th in Philadelphia to get specific.

While Cumulus and Clear Channel play Monopoly, let’s go one-on-one with a guy whose one, profitable station never goes out of style.

Never gets impacted negatively by digital competitors.

This seminar is a unique opportunity to see how focusing on advertisers and listeners always pays off.

I’ll be sharing my insights about the emerging trends for the year ahead.

Jerry Lee will inspire you to be proud, smart and focused on the real advantages of local radio.

Here’s a preview.  Hope you can join us in Philly!

Discover Jerry’s 2014 Media Conference

Shakeup: Cumulus November to Remember

The $260 million deal was announced Friday.

Today, Cumulus CEO Lew Dickey turned to the happy talk trade press – All Access this time – to spin it.

Meanwhile, financial analysts think he has put Cumulus in worse shape financially.

Now he has to make massive firings to cover his tracks.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Big top management change coming at Cumulus.  Big.
  2. The amount of money Cumulus plans to save when the Dial Glo-bull deal closes – that’s right, save – meaning a massive firing event is part of the deal.
  3. Now we know more about the Cumulus plan to get bigger in bigger markets.
  4. Lew’s backhanded public way of confirming game on for a CBS Radio purchase.
  5. Plus, the question no one ever answers: “What’s wrong with Nash FM and how will your new syndication division market a losing brand?”

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Hundreds of Heads Ready To Roll At Cumulus

It’s a mistake to think that “only” hundreds of Dial Global jobs are at risk.

That, too.

Existing Cumulus employees are going to pay for Lew Dickey’s station building with their jobs.

Massive layoffs are built into this deal because the numbers don’t work without them. 

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. The unbelievable terms – never before seen in a radio deal – that makes the acquisition of Dial Global and station trading with Townsquare impossible to do without massive cutbacks.
  2. Who gets hit the hardest.
  3. The disturbing plans Cumulus has for the 7,000 Dial Global stations they now program.
  4. The emerging new role of Townsquare Media in the next phase of consolidation.
  5. The big elephant in the room – How deep Lew Dickey must go cutting costs to make this deal float?

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Discover Jerry’s 2014 Media Conference

Announcing Jerry’s Next Media Conference

Philly.

March 26th.

One full day.            

The 2014 Media Solutions Conference is where people who care about new age content come together to discover new ideas, trends in broadcast, digital and social media to get a sense of what will happen next in the coming year.

Here is a preview of what you will get at the next Media Solutions Conference:

  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
  • Master digital media.  Beyond streaming, websites, clicks and likes, pursue a digital strategy that is effective and on-target for the emerging audience.
  • The most effective new social media strategies.  Instagram is replacing Facebook.  Facebook is becoming a picture album.  Twitter, well … Prepare for great changes just ahead in social media. 
  • Dealing with shorter attention spans.  Finally, the radio answer to “Song A.D.D.”
  • Reverse the decline of radio listening by making these strategic moves.  
  • How Millennials hold the key to radio’s future.  The largest group of potential new listeners some 80 million strong and coming of age are sending radio and media companies a new list of demands.
  • Slow the decline of radio audiences and revenues by making a few strategic moves.  New evidence that you can improve PPM ratings by not doing what Arbitron recommends.
  • New digital content businesses to start.  All with clearly defined paths to monetization.
  • Succeed at short video, digital audio, text & social media.  Become an expert at short-form video.  Amazing ways to morph traditional media into digital.

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

Jerry Del Colliano will present emerging trends and will be joined by a faculty of experts.

Register here.

Book a small number of hotel rooms on-site at The Rittenhouse Hotel for a special conference rate of $249 plus tax by calling 800-635-1042 and mentioning “Media Solutions Conference”. 

Contact Jerry with questions.