Angst Over Cumulus Reverse Stock Split

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  • Will an 8-to-1 reverse stock split save Cumulus which has become a 30 cent stock.
  • What if it fails.
  • What if the post-split stock price continues to drop – then what.
  • The four things that could make Cumulus a survivor.
  • How John Dickey saw this coming while he was still employed by Cumulus.

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Beasley’s Greater Media Problem

INSIDE …

  • MADATED CUTS:  How much and for how long.
  • When they will start.
  • Why Beasley is assuring everyone that the cost cuts are done even as they are getting ready for round 2.
  • How lenders are pressuring Beasley to de-lever to get the money to pay for the Greater Media acquisition.
  • The fate of WPEN “The Fanatic” sports in Philadelphia.

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Middays to Become Talent Dumping Ground

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  • Why the growing trend to target 10 to noon and midday slots.
  • SURPRISE:  Big groups are re-signing morning talent.
  • How their new contracts aren’t worth spit.
  • Owners’ obsession with disrupting middays.
  • Changing attitudes toward expensive morning personalities and sidekicks.

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How iHeart & Cumulus Devalue Everyone Else’s Ad Rates

Today’s story about iHeart & Cumulus driving down competitors’ rates is a great time to join our group. Here’s what you will get …

  • HORROR STORIES:  How low they are going.
  • SHOCKER:  Cumulus’ top rate in the entire radio group – documented.
  • How iHeart is playing dirty to starve competitors while taking record low spot rates.
  • ACTUAL SELF-DESTRUCTIVE CUMULUS PITCH
  • Remnants are coming to take radio ad rates lower

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Subscription Radio

Today’s story about whether there is a future for subscription radio is a great time to join our group. Here’s what you will get …

  • Why is everyone getting into subscription radio and music when relatively few are willing to pay for it?
  • BOB PITTMAN:  iHeart’s pay radio will help broadcast.
  • LEW DICKEY:  Radio is dead because it can’t pull off subscriptions. Is Lew right?
  • SUBSCRIPTION RADIO THAT WORKS FOR MILLENNIALS
  • What is likely to happen to iHeart’s competitors if iHeart Radio Plus succeeds in spite of everyone laughing at them.

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Sports on Radio – Future in Doubt

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  • What is actually killing off pro sports.
  • The audience demo that is starting to bail.
  • But I thought sports ratings were up, up, up – what we are now observing.
  • High schools dropping football programs.
  • SPORTS RADIO:  Still making money, but for how long?

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Townsquare Panics

INSIDE …

  • The way headquarters will now do all the thinking for managers.
  • Startling examples of the pettiest micromanaging ever ahead.
  • CORPORATE:  We will approve hiring of hourly board ops.
  • Even if Townsquare is NOT paying their salary! The true story.
  • DIGITAL DRAMA:  Unattainable digital and video goals revealed.
  • SHOWDOWN:  No buyers, no sellers – just one option.

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Creepy Townsquare Policies Exposed

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  • Revenue -- why are they having trouble writing radio business.
  • Audience – what’s wrong with their content that audiences cannot be effectively monetized.
  • Management – is this any way to run a radio group (details).
  • Circus and amusement events – why can’t they make this work the way iHeart has done.
  • MSG’s 15% stock purchase -- what they’re not telling you.

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The Fate of Jeff Brown & Bob Walker at Cumulus

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  • What’s up with two of the most despised Cumulus regional managers.
  • Are they safe or bullet proof at this point?
  • How Cumulus employees accidently exposed their identities when responding to Survey Monkey questionnaires from corporate to speak out against these regional SVPs.
  • Is fired Senior VP Gary Pizzati in the wings ready to return?
  • What’s the real reason Cumulus can’t keep employees even as radio people will work for just about any group.

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Local Management Out at Alpha

INSIDE …

  • How Alpha’s recent penchant for replacing live morning show talent with cheap national syndication now affects far more than mornings.
  • Take programming – decisions are being made far differently within the past six months.
  • Local PDs left wondering what their role will be – and for good reason.
  • Who is really running Alpha – who will be making operational decisions and it’s not Larry Wilson.
  • Decisions about music, talent and programming made by bozos.
  • Coming soon: know-it-alls and the future of local decision-making.

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