Radio’s Fake Digital

  • Radio groups like Entercom and Townsquare would have you think that they derive new found advertising from digital, podcasting and even Google keyword buys to enhance radio sales as part of integrated marketing.
  • But a perfectly legal and yet misleading tactic to inflate digital revenue while reporting money they don’t get to keep is feared to be seeping into radio.  It’s pure genius – evil genius.

Read the full article now

The Vanishing Music Listener

  • “Old Town Road” was number one on the Billboard chart for a record breaking 19 weeks in a row without radio airplay before it was knocked off by another song that was discovered without airplay.
  • Radio thinks it has the answer.

Read the full article now

The Toughest Non-Compete in Radio

  • Tough non-competes are nothing new to radio – iHeart, Cumulus, Entercom and others are more than willing to dismiss people they don’t need and then prevent them from working in return for severance – often a mere pittance.
  • Summit Media has gone the big consolidators one better – or worse – with the most restrictive non-compete ever and now the big radio groups are taking notice.

Read the full article now

Cumulus’ Decoy

  • Mary Berner says revenue is up, ratings are great, expenses are being cut, podcasting is killing it and Cumulus has now become an audio company.
  • But she’s hiding four important things that should have investors and employees really worried.

Read the full article now

The New Cox Media Group

Read the full article now

  • What’s going on here? A venture capital group buys a media company and keeps it so together than nothing changes. Or does it?
  • No one is being fired, just a change of ownership – is Apollo a rare venture firm that doesn’t produce cost synergy cuts? Can Cox employees be sure of this?
  • Is Apollo like Bain or a “forever” owner?
  • And just to be sure, what is the doomsday scenario for Cox Media Group’s new owners. 

Start a new subscription here

Townsquare’s Non-Turnaround

Read the full article now

  • On the surface, Townsquare looks like the little engine that could compared to iHeart, Entercom and Cumulus especially in digital, but are they turning it around?
  • How they are withholding revenue figures that show a revealing picture.
  • Why the big push to make it appear Townsquare is outperforming the larger radio groups.
  • Can they manage their debt while iHeart, Entercom and Cumulus can’t manage theirs?
  • How selling the company fits in to their new CEO’s plans.

Start a new subscription here

Pittman’s Blueprint for iHeart

Read the full article now

  • iHeart is the best large radio group in the industry, so what does its CEO’s plan to stop being a radio company really mean?
  • The biggest reason advertisers won’t buy iHeart ads spurring a decline in revenue.
  • How iHeart plans to change the way it sells radio advertising while holding on to predatory pricing tactics.
  • Why iHeart’s blueprint is a stop gap – here is when new owners are likely to take over. 

Start a new subscription here