Radio’s Fake Digital

  • Radio groups like Entercom and Townsquare would have you think that they derive new found advertising from digital, podcasting and even Google keyword buys to enhance radio sales as part of integrated marketing.
  • But a perfectly legal and yet misleading tactic to inflate digital revenue while reporting money they don’t get to keep is feared to be seeping into radio.  It’s pure genius – evil genius.

Read the full article now

Read More  FREE SAMPLES

The Vanishing Music Listener

  • “Old Town Road” was number one on the Billboard chart for a record breaking 19 weeks in a row without radio airplay before it was knocked off by another song that was discovered without airplay.
  • Radio thinks it has the answer.

Read the full article now

Read More  FREE SAMPLES

The Toughest Non-Compete in Radio

  • Tough non-competes are nothing new to radio – iHeart, Cumulus, Entercom and others are more than willing to dismiss people they don’t need and then prevent them from working in return for severance – often a mere pittance.
  • Summit Media has gone the big consolidators one better – or worse – with the most restrictive non-compete ever and now the big radio groups are taking notice.

Read the full article now

Read More  FREE SAMPLES

Cumulus’ Decoy

  • Mary Berner says revenue is up, ratings are great, expenses are being cut, podcasting is killing it and Cumulus has now become an audio company.
  • But she’s hiding four important things that should have investors and employees really worried.

Read the full article now

Read More  FREE SAMPLES

Entercom’s Secret Aspen Meetings

Read the full article now

  • Aspen meetings, corporate pep talks -- what is going wrong and how corporate is dealing with their nagging problems.
  • Where’s Weezie?She’s responsible for revenue at Entercom – what’s up?
  • The Entercom exec who could be the next Weezie.
  • Is an Entercom shakeup – a reboot – in the works?

Start a new subscription here

Read More  FREE SAMPLES