Ryan Seacrest’s Race for the Door

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            What Happens to CBS After the IPO

            How to Defend Against $150,000 Global Music Rights Fines

            Cox Layoffs

            Payback is a Bitch at iHeart

            Beasley Set to Strike Again

            CBS vs. Jerry Lee’s MoreFM

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NEW BROCHURE! Curriculum for my 2017 Radio Solutions Lab, Philadelphia – two months from now.  

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CBS Radio After the IPO

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            Avoiding $150,000 Global Music Rights Fines

            Cox Layoffs

            Payback is a Bitch at iHeart

            Beasley Set to Strike Again

            Digital That Makes Radio-type Money

            CBS vs. Jerry Lee’s MoreFM

            5,000 Ad Study: 68% of Local Spots Are a Waste of Money

Your new subscription also includes access to every article for the past year and 3,532 in our archive like these (scroll through/latest first)

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New sessions just added to my 2017 Radio Solutions Lab, Philadelphia – a little over two months away.  

Irwin Pollack passed away a few days ago. He was a shot-from-a-cannon one of a kind sales motivator who loved radio and helped so many stations increase their billing. Irwin became a successful attorney and settled in his beloved New England. When Tom Taylor, Steve Butler and I were publishing Inside Radio, Irwin bet on us investing considerable advertising dollars in our new daily publication. I never want to lose a radio person who loves this business so much he takes a puddle jumper to markets I have never heard of to motivate sellers. And in today’s radio, the loss of a guy like Irwin Pollack hurts that much more. Rest in peace, my friend.

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On-Air ONLY — No Digital

The more the radio industry puts its on-air programming online, the more the industry declines in audience and revenue.

Yet, that doesn’t stop the Einstein’s who have no clue from finding new ways to drive listeners away from radio.

Websites with content that was on-air begs the question, why listen on-air?

And no one with a straight face will make the argument that there is money in this.

Yesterday, CBS Radio pulled another rabbit out of its – well, out of its hat to make CBS Radio sports content available on a dedicated channel of Apple Music.

Great for the ego but with all respect, who the hell is listening to Jim Rome, Tiki & Tierney and Gio & Jones on an actual radio station?

The ratings say next to no one.

Nothing has been a bigger flop than CBS Sports Radio so now put a dedicated channel on Apple Music so it can be a big flop there.

You’ll note, you’d flunk your MBA thesis if you proposed an idea like taking your on-air content and putting it everywhere you could without making real revenue and while eroding what radio listening you have.

You do know that?

So here’s my proposal and I’m going to detail it at my upcoming Radio Solutions Lab Advanced Management Conference:

What happens on-air should stay on-air.

Never on digital.

Never use on-air people to create digital.

When doing digital, build a bench of new digital stars who do not also appear on radio.

Their shows, topics, podcasts or forums do not have to coincide with the format of your station.  In fact, they shouldn’t.

You can make tons of money within 6 months of getting into short form video that is – all together now – not made up of what’s on your radio.

You only need an iPhone 7 – even a CBS bean counter would love those numbers.

What’s on the radio is special and there are two compelling reasons why the industry is experiencing such turbulence currently.

  1. We’re watering down the on-air product and making it available elsewhere inviting people not to listen while we continue to do audience ratings where they should be.
  2. The on-air product is nothing like what we’re capable of offering because radio is more interested in cutting costs than building brand.

Let’s continue this discussion and fill in the details in Philly at my 2017 Radio Solutions Lab April 5th, a little more than two months from now.

Here’s a full, updated list of subject matter we will cover:

  • Strategies to End Rampant Rate Cutting
  • Reducing High Advertiser Churn
  • Rebuilding Eroding Radio Audiences
  • Digital That Makes Money
  • Creating Fresh, New Formats
  • Finally Attracting Millennial Listeners
  • The Morning Show of the Future
  • Ending Repetition That Turns Listeners Off
  • Dealing with Too Many Commercials
  • Longer Listening
  • Surprising New Options for AM Radio
  • What Cinches A Buy Faster Than Even Bonus Spots
  • How to Program to Shorter Attention Spans
  • What to Do About Podcasting

For details on each of the above topics, click here.

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How to Beat Global Music Right’s $150,000 Per Occurrence Fines

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And read these full articles …

            The Bob Pittman Whispers at iHeart

            Cox Layoffs

            Payback is a Bitch at iHeart

            Beasley Set to Strike Again

            Digital That Makes Radio-type Money

            CBS vs. Jerry Lee’s MoreFM

            5,000 Ad Study: 68% of Local Spots Are a Waste of Money

            Cumulus Changing Its Management Style

Your new subscription includes access to every article for the past year and 3,531 in our archive like these (scroll through/latest first)

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

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Jerry Lee’s solution to declining radio revenue and how to reduce advertiser churn at my 2017 Radio Solutions Lab, Philadelphia – a little over two months away.

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The Bob Pittman Whispers at iHeart

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Become a NEW subscriber and begin with The Bob Pittman Whispers at iHeart here.

And read these full articles …

            Cox Layoffs

            Payback is a Bitch at iHeart

            Beasley Set to Strike Again

            Digital That Makes Radio-type Money

            CBS vs. Jerry Lee’s MoreFM

            5,000 Ad Study: 68% of Local Spots Are a Waste of Money

            Cumulus Changing Its Management Style

Your new subscription includes access to every article for the past year and 3,530 in our archive like these (scroll through/latest first)

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

Report news confidentially here.

“What Millennials Want from Radio” at my 2017 Radio Solutions Lab, Philadelphia – a little over two months away.

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What Millennials Want from Radio

150 million people now use SnapChat – that’s ten million more than Twitter according to Bloomberg.

60% of SnapChat users are between 18-34, the young in-demo target that radio is losing to digital.

And what is the big deal with SnapChat?

Their content is consumed and then it goes away.

Users can send videos and pictures that self-destruct within seconds of being viewed.

They can also send a Snap Story that is good for 24 hours and then it disappears.

Content is so popular that rival Facebook-owned Instagram, a shameless and very successful imitation of SnapChat, launched their own snap service called stories – one day’s worth of stories assembled in pictures and videos by users and then destroyed after that.

Are you beginning to see the theme here with 18-34 year olds?

They like – no, crave – disappearing content that is consumed and then goes away.

If these numbers mean anything, radio needs to rethink a few things.

  1. Why is radio making programming available online after it’s aired on the radio?  Wouldn’t young in-demo listeners think that it would be better to air it and let it disappear forever?
  2. Why are stations even still doing websites that smack of the very permanency that 18-34 Millennials detest? 
  3. Some new positioning statements your station can use that welcome an audience that is embracing play-then-disappear.  One statement we’re going to examine to see if it passes the test is “if you miss a little, you miss a lot”.  Good approach or is it missing something?
  4. How to create programming content that is only available on-the-air, never online.  We know they want it, where do we start?
  5. For example, if you can help Millennials with, say, ways to handle their student debt, but they have to hear it as it airs on the radio kind of like SnapChat and Instagram Stories and could not access it later, what does that look like?
  6. And I will share exactly a way for your station to help Millennials with their college debt – along with how to NOT make this sound like a radio contest.  And it is a money making premium revenue package as you will see.

Radio’s pre-Internet history has been what makes it to the air is no longer heard again.

Meanwhile as stations rush to put everything they have online and in digital form, it turns out young people like the original radio model that is similar to SnapChat with disappearing content.

More on these and other strategies to create programming like SnapChat that is consumed and then disappears at my 2017 Radio Solutions Lab April 5th, a little more than two months from now.

Here’s a full list of subject matter we will cover:

  • Strategies to End Rampant Rate Cutting
  • Reducing High Advertiser Churn
  • Rebuilding Eroding Radio Audiences
  • Digital That Makes Money
  • Creating Fresh, New Formats
  • Finally Attracting Millennial Listeners
  • The Morning Show of the Future
  • Ending Repetition That Turns Listeners Off
  • Dealing with Too Many Commercials
  • Longer Listening
  • Underground AM Radio

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Discount rates for two or more attendees and larger groups.

Buffet breakfast, lunch and breaks included.

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Talk To Jerry privately

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The Carpenters Vs. Their Record Labels

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here.

And read these full articles …

            iHeart CEO Change

            Cox Layoffs

            Payback is a Bitch at iHeart

            Beasley Set to Strike Again

            CBS vs. Jerry Lee’s MoreFM

            5,000 Ad Study: 68% of Local Spots Are a Waste of Money

            Cumulus Changing Its Management Style

Your new subscription includes access to every article for the past year and 3,528 in our archive like these (scroll through/latest first)

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

Report news here.

Reserve a seat at my 2017 Radio Solutions Lab, Philadelphia – April 5.  

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