Cumulus Is Ready To Make a Big Move

This affects thousands of radio employees.

And it will redraw the radio dial.

All the pieces are now in place.

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  1. Why Lew Dickey personally recruited a key figure Cumulus needs to disrupt the radio industry as we presently know it.
  2. How Dickey plans to get around ownership limits when Cumulus buys CBS Radio – sorry CBS employees, Uncle Lew wants you.
  3. The unorthodox way Cumulus will handle the “necessary” spinoffs of CBS stations.
  4. Two ominous signs – one from Cumulus, one from CBS that is undeniable proof that a wedding is in their future.
  5. Why some say Cumulus is no longer going to be a radio company.

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Trade Scams Run Rampant At Clear Channel

Clear Channel has seen the enemy and it is itself.

Revenue is down.

Bonusing, price cutting and rampant trading is up.

You’d think CEO Bob Pittman would appoint a czar to cut it out.

So why did he just do the exact opposite?

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  1. How Clear Channel appointed the biggest trade scammer to oversee rate integrity.
  2. The number one reason Pittman is soft on trades.
  3. Details on how former President John Hogan was sacrificed for doing what it turns out Clear Channel’s top executives routinely do.
  4. Clear Channel’s fail elaborate system for guaranteeing rate protection that executives knowingly bypassed.
  5. A Clear Channel employee’s own sobering account of how trade deals work under the radar – in their own words.

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Massive Cuts Coming To Cumulus March 31st

The quarter ends the same day.

Revenue is down.

And Lew Dickey is after huge cost savings.

Here’s an early warning on how it is going to play out.

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  1. Who will be targeted.
  2. Why this major firing is different from previous ones.
  3. What’s the urgency, Cumulus usually tries to fire people under the radar.
  4. Where will the next round of cutbacks come after March 31st.
  5. Which side will take the hit Westwood One/Dial Global or Cumulus Media. It will likely be one – not both.

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This article was made possible by information from several sources close to the situation. When you report news, you are automatically in my Witness Protection Program, which has never revealed a source. 

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Miller Kaplan, Nielsen Fudging Numbers

Wolfman Jack always said, “If I’m lyin’, I’m dying”.

The radio industry is lying so it must be dying.

Now it appears two of the benchmarks for credibility are coming into question.

Miller Kaplan appears complicit in letting Clear Channel get away with murder.

And even Nielsen is now customizing formerly credible audience reports to mislead advertisers.

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  1. When RADAR ratings showing a decline in total weekly listening went down for the first time, Nielsen made it all turn out good anyway.  Here’s their secret.
  2. How Nielsen PPM subscribers check out the fuzzy math for themselves where PPM listener and RADAR numbers don’t jive.  You’ll be livid.
  3. How Clear Channel showed a whopping (and bogus) +8% increase in one of its markets by getting Miller Kaplan to do this one sketchy thing angering competitors who rely on credible, non-partisan financial reporting.
  4. How radio is starting to dictate its own ratings and its own revenue numbers – you may want to get in on this.
  5. Clear Channel’s chilling cutthroat strategy to use “do it yourself” metrics from a credible industry reporting service.

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Clear Channel Looking To Dump Total Traffic

The company that is spending $21 million to renovate Bob Pittman’s New York offices mist tunnel and all is now itchy to scrap its national traffic service and save the salaries and expenses involved.

There are priorities and there are priorities.

Another acquisition gone bad when Clear Channel thought it could turn Metro Traffic into a powerhouse spot carrier.

Turns out they were so wrong.

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  1. The 3 things that have just about clinched a bust up of Total Traffic.
  2. Why some contract clients are already ahead of them.  The secret CBS study.
  3. How one of the most revenue rich radio stations in the country hired 20 new employees and now makes more money than they did when strapped into a Total Traffic contract.  This may be your template.
  4. Once traffic goes, the two next divisions that will be shaking in their boots.
  5. The likely timetable for shuttering Clear Channel’s traffic service.

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This article was made possible by information from sources close to the situation. When you report news, you are automatically in my Witness Protection Program, which has never revealed a source. 

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1 day until my Philly conference here.

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