Q: How are you going to get everything in in just one day?
A: I talk fast. Seriously, most media conferences do not suffer from too much information. Usually, it’s not enough. That won’t be our problem.
Q: How is this day different from any other?
A: We cover 7 critical issues that are facing radio people and digital entrepreneurs. The topics are listed below. No lectures. No PowerPoint. And I give all attendees access to a digital copy of my Lesson Plan, which includes additional resources in case you want to drill down in a particular area.
Q: Are Bob Pittman and Lew Dickey speaking?
A: Yes, but not here. This conference is for locally focused broadcasters who are interested in operating radio not selling, merging or playing monopoly. On second thought, maybe I should get John Hogan to speak about how he got Clear Channel to pay him $25,000 a month to move to New York. Nah.
Q: Is there a dress code?
A: Hey, this is Philly. Maybe a Flyers jersey would be appropriate. No, just be comfortable. No Rangers or Penguins jerseys allowed or you’ll be asked to pay double! And if Tincy Crouse wears that Predators sweatshirt like she did last year, she has to agree to help get Nashville to trade Shea Weber to the Flyers. All kidding aside -- let me wear the suit. You relax and have fun.
Q: You mention brainstorming, how do you do it?
A: Let me give you an example. I am going to share a list of complaints listeners have with radio. I will offer some disruptive solutions that they will like and you will be encouraged to join in to the extent that you’d like to. Keep in mind that I was a professor of music industry at USC. Nothing shocks me. The teacher and the taught together do the teaching. So when we rebuild the morning radio show (as we are going to do), I’m going to share the fact that listeners don’t want or need traffic and transit on the 2’s. They have it all in their hand. It’s called an iPhone or Galaxy. So we’ll invent a new feature that young listeners will actually listen to that will replace traffic and transit. You can even sell it. For a premium! We’ve got a big list of listener complaints and we’ll dive into the biggest issues as part of our brainstorming session to address them.
Q: Will this conference be available on video or by streaming?
A: No. I record the event every year but don’t sell it because some day I would like to do a JD School, but this is a collaborative event not a video event so attendance is mandatory to get the most out of it.
Q: What part will your guest professors play?
A: Jerry Lee, owner of More FM in Philly will sit with us and talk about why his station doesn’t stream, why he changed its name at the station’s peak of popularity and how More FM outbills everyone in the market with one station by getting better results for his advertisers. Jerry Lee’s action program for you will be included in the digital “Lesson Plan” you’ll be getting. When everyone delivers better results for advertisers, radio triumphs together.
Q: What is Sean Hannity going to speak about?
A: Sean will be coming down from New York to be with us in person. He’s doing some very cool things to attract younger listeners to an unusually old talk radio format. He’s got the youngest audience of any major talk show. I want to get to what he’s doing. Sean will share and be part of the discussion on attracting Millennials.
Q: And Michael Harrison?
A: Heck, Michael is the face of the radio industry in the business and consumer media because he is a futurist. Michael and I will trip out into the future of radio and digital content.
Q: Will there be time for questions?
A: Expanded from last year. Fire away.
Q: Talk about the digital and video topics you think are in radio’s future.
A: I’ll be playing some short videos that we will then discuss. A preview: a 37- year old women who does empowerment issues for women makes $3 million a year on a 5-minute free video without selling one commercial or banner ad. How is it possible to do a free video and make $3 million a year? I’m dying to show this to you and tell you how see does it. But I also have some ideas for music stations. The video of an 18-year old girl who is getting rich with short videos for teens. I’ll play it. She makes her money through product placement. I’ll even give you the videos after the conference. I’m so excited I want to start right now.
Q: Who is providing the cheesesteaks?
A: Ha! We are. Along with a huge buffet breakfast, build your own cheesesteaks for lunch, enjoy raviolis or have both and soft pretzels, freshly baked cookies and caffeine to keep you awake if I should ever bore you. And if you are vegan or have dietary restrictions just tell the server and we will accommodate you.
Q: Any good radio groups attending?
A: You’re kidding me, right? That’s all we have. Good radio groups and independent stations. They are investing in their future. This is a great group of people with whom to brainstorm.
Q: Can I stay on-site at the meeting hotel?
A: Yes. The Rittenhouse is one of the top hotels in Philadelphia and you can get a room for the special rate of $249 per night as a conference registrant. You’ll love the Rittenhouse and the nearby neighborhood.
Q: How far is the meeting from the airport?
A: 30 minutes of less. Amtrak’s 30th Street Station is a five-minute cab drive away. You won’t even need to consult traffic and transit on the twos to make it on time.
Q: When does the conference start?
A: 8 am for registration and buffet breakfast. Lunch is at noon. The event ends at 4pm.
Q: What if I want to bring more people.
A: There are group rates. Contact me here.
Q: What are you going to do with my money?
A: Pay the hotel and give the rest to my wife. I’m not crazy.
Q: What is the agenda?
A: Plan accordingly.
Wednesday, March 26, 2014
8:00 am Registration/Breakfast
9:00 am Disrupt & Reinvent Radio
10:15 am Break
10:30 am Attracting Millennials
11:45 am Lunch
1:00 pm Jerry Lee on More Effective Commercials, Streaming, Branding
1:45 pm Break
2:00 pm Digital, Video & Time Shifting Radio
2:45 pm Break
3:00 pm Social Media
4:00 pm Conference Concludes
Q: What are the 7 critical issues that this event is all about?
A: Here is how we will spent our time together:
- Disrupting what consolidators have turned our radio industry into. We can’t do this by just changing formats. It’s going to take a nuclear option and I’ve got one for you that is so big it will push your consolidated competitors back with no option to compete with you.
- Master digital. Digital isn’t a product. It’s a technology. Every radio broadcaster needs to start a second stream of revenue separate and apart from radio. Let’s create some content. There are some dazzling possibilities out there. I will share.
- Create your own social media. If you tie yourself to Facebook, Twitter or even the current rage, Instagram, you’re going down with them. There’s a better way. Make your own social network and drive it with content and revenue possibilities. It’s being done under the radar by some smart people right now.
- Reinvent radio. Stop thinking of it as hourly hot clocks and redesign it to be compelling to the very audience we can’t seem to attract – 95 million Millennials. They dislike radio but they like some things we’re not currently doing. Interested in providing this content for younger money demos? It takes an open mind and some creativity.
- Video. Video. Video. We’re wasting valuable time. You must be in this business but it is not what you think it is. Let me show you real success stories including one entrepreneur who makes $3 million a year by doing a free 5-minute weekly video. No commercials, banner ads, product placement or subscription fees. I’m going to play it, talk about it and answer your questions. This is ingenious.
- The key to attracting Millennials. There is basically nothing radio has to offer right now that Millennials can’t get somewhere else. The secret to attracting Millennials is to build your station for them. I know, that sounds awful, but Steve Jobs didn’t design Apple products for later adopters. He mastered the early adopters by finding out the “radical” things they couldn’t resist. We can do this and here’s the plan.
- Time shift radio. Look, if you get nothing else out of this learning session you must become skilled at time shifting content. Binge watching is the rage. Broadcasting is out. It doesn’t mean the end if we know how to time shift our content. I’ll tell you everything I know about this.
Q: How do I register?
A: Use the links below. And thank you!
Reserve a seat
Inquire about group rates
If you’d like to stay on-site at The Rittenhouse Hotel, mention you’ve registered for the “Media Solutions Conference”. The Rittenhouse is holding some rooms at $249 for conference attendees. To reserve one, call 800-635-1042 and ask for Alyson Lurie.