Important Message From Jerry Del Colliano

Dear Friend …

I would like to personally invite you to attend my upcoming Media Solutions Lab January 30-31 in Scottsdale, AZ.

You need another industry seminar, show or convention like you need a hole in the head.

But this is not just another conference.

It’s one you should seriously consider reserving a seat for.

In a post meeting exit poll last year 100% of our attendees – that’s everyone who attended – rated the Media Solutions Lab as meeting or exceeding their expectations. 

Let me tell you how this one and a half day investment on your part can reap tremendous career and personal benefits all year long.

Radio has digital backwards

Stations think digital is an add-on to FM but it’s the other way around.  I’m going to show you how to create content centers in your stations that will create saleable audio, video, text and social media in a very different way.  You then push it to FM or to digital.  But you have to monetize it differently.  New content and sales skills will be required.  This alone could put you into the digital game like never before as media buyers continue to demand better digital solutions.  Learn the new plan.

The missing link to building brands

Most radio stations build brands around their content.  That’s counter intuitive in the digital world.  I will show you how to build an even stronger – almost impenetrable brands constructed around what your station stands for, not what it is.    Wait – most stations stand for “hits” or “talk” or something their owners value.  My system focuses on audiences.

The one thing that can make a Millennial addicted to radio

Keep doing radio as usual and there will be more audience erosion and sales declines.  I’ve said this for years and it keeps happening.  The answer is transforming your radio station into something so big, so attractive, so close to young listeners hearts that they will become radio addicts.  Assuming the content improves.  This strategy will change the way you will look at the elusive audiences that are straying from radio and win them back.

Case closed:  increase billing without begging for advertisers

I’m bringing in Dan Hill from Sensory Logic who advises Jerry Lee’s WBEB, Philadelphia which has documented 80% increases in ad effectiveness.  WBEB makes tons of money in all economies.  We should all do so well.  Now, we can.   Dan will be here to get you started.

Attract 80 million new listeners

Morley Winograd is co-author of “Millennial Momentum: How a New Generation Is Remaking America”.  I’ve asked Morley, a former colleague of mine at the University of Southern California, to pinpoint ten golden opportunities for broadcast and digital media as it pertains to Generation Y.  You’ve been promising to learn more about the next generation.  This guy wrote the book.

Streaming is so out but these new digital businesses are waiting for you

Whether you are a station or a digital entrepreneur, I’m going to load you up with potential new digital startups that either a station can do or a smart media executive can exploit.  You’re wasting your time on streaming, a business that has failed to make money for anyone.  These new digital business ideas are so promising, you’ll want to steal the playbook.  Game on for all in attendance.

Facebook and Twitter are over

That’s right.  They don’t make money.  The faltering Facebook stock says it all.  And Twitter is fun but social networking is not a moneymaking business.  I’ll tell you what is – a tool for you when you build your own closed social media site that is the future of networking.  I’ve studied it.  I’m doing it.  I’ll share it with you at the Media Solutions Lab.

Paid is the new free Internet

If you’re not setting up subscription programs for P1 audience members, you’re leaving money on the table.  But there’s a right way and wrong way.  I’ve done both in my digital businesses.  This is a potential huge cash revenue stream for a media entrepreneur or an additional cash flow stream for an existing media operation like a radio station or group.  Ca-ching – money waiting to be made.

Identify the critical emerging trends in the next 12 months

You can’t expect to be on it in 2013 if you’re the last to know what trends are developing.  So, take notes and you’ll come away with what you should anticipate, deal with, exploit and monetize for the rest of 2013. 

The Media Solutions Lab is not a show, not a series of panels with people who could learn more from you then you can from them.

It’s an interactive learning event for smart media executives where the teaching and the taught together do the teaching.

Won’t you accept my invitation and join me for this career changing event?

To register now for my 2013 Media Solutions Lab, click here.

Talk to me privately here.

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Hot Digital Startup Ideas

Whether you’re a radio station exec looking to do something more significant than just streaming audio or an ambitious entrepreneur looking for hot digital startup ideas, I thought you’d like to see some of the concepts that I will present at my upcoming Media Solutions Lab in Scottsdale, AZ January 30-31.

  1. A digital business built around fashion.  This is going to be hot and I will show you how to create a successful new business built around fashion on television shows – with examples.  But this is just the beginning.
     
  2. Your own local high school sports version of ESPN with stats, home videos and these elements of content.  Every parent will be your subscriber and they will take it viral for you.  Ask me about how to do Fantasy High School Sports for your station or new business.
     
  3. The next step beyond dating services.  People meet on Internet dating services now which tells me that the next step is beyond boring matchups and onto exciting “radio type” contests and promotions that bring people together.  Even “Survivor” type elements. 
     
  4. Managing money.  No, not preachy advice counselors but closed social network groups where members invest together for fun.  A local Intrade where people come together virtually and place small money bets on local things.  The advertising potential alone is staggering.  A radio person would have a field day with this.
     
  5. Causes and charities.  Before everyone else figures it out, the 80 million members of Gen Y care about causes and want to support people who also do.  There is a movement to be harnessed bringing people together to accomplish things for the greater good.  And it doesn’t have to be a non-profit business.
     
  6. Music discovery.  While radio stations are playing the same 30 songs over and over again, a station or smart entrepreneur can put together this digital business that uses music discovery in a game of finding the next star, big song or new genre.  It’s a game and it has sponsorship capabilities that will exceed that of music radio.
     
  7. Zip News.  How gathering local news for one or more zip codes can turn into a vital information franchise to rival traditional radio all-news stations.  Digital drives the video, audio, text and social networking and you can sell it to advertisers by zip code.

Ideas you won’t hear anywhere else.

Not in print.

Not at media seminars.

If you would like to hear the blueprints for these and other hot digital startup ideas, register for the 2013 Media Solutions Lab here.

Real, promising digital businesses for radio stations or better yet, media entrepreneurs looking to get a leg up on the next big thing in digital.

My annual Media Solutions Lab is all about solutions:

Also check out the program for:

24 Killer Ideas For Radio & Digital

Vital New Radio Strategies You Can’t Afford to Ignore

Won’t you devote a day and a half to mastering media opportunities and challenges for the year ahead?

Wednesday January 30th is the interactive learning session that includes the emerging new trends for the year ahead.  All meals and breaks included.

Thursday morning January 31st is for those of you who would like to join me in a roundtable with other interested media execs to customize this year’s intelligence around your specific interests.  Breakfast is on me.

This event will not be recorded.

The Fourth Annual Media Solutions Lab with me, Jerry Del Colliano at the beautiful Phoenician Resort in Scottsdale, AZ.

Reserve a seat today and save $200 per person here.

P.S.

Want to set up a private group meeting with me while you’re in Scottsdale?  Click here to inquire.

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Cash Starved Cumulus Turning Down Business

Just as Cumulus CEO Lew Dickey is crying poor mouth to Wall Street analysts and blaming his own major markets for continuing losses, it has been revealed that Cumulus is turning away advertising.

Salespeople are left dumbfounded. 

Advertisers are even reportedly walking away from next year’s budgets.

Cumulus micromanaging is getting in the way of advertisers who could actually help the company lose less money.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. All the details on what happens when a seller tries to put in a new advertising order that corporate thinks is below the average rate they will accept.
     
  2. How advertisers have been punished by one Cumulus cluster right smack in the middle of their on-air ad campaign.
     
  3. How advertisers are getting so pissed, they’re reportedly pulling their budgets for next year.
     
  4. New ways local sellers are being micromanaged by corporate know-it-alls who keep interfering in the buying process.
     
  5. What is the cataclysmic event about to take place at the red ink drenched San Francisco cluster within weeks that will guarantee more losses from their second most important market.

If you would like to see how Cumulus is turning down business when it can least afford to, click “read more” below. 

Imagine a seminar where you can come away with more new radio and digital ideas than you can use for the rest of 2013.  The 2013 Media Solutions Lab in Scottsdale, AZ January 30-31.

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Cumulus Spy Pictures

As you know I lie about everything.

That’s what the Dickeys have accused me of in the happy talk trade press.

I don’t know why, but somehow these bald-faced “lies” keep coming true.

Take my revelation that the Dickey Dynasty was spying on their employees.

That was shocking when I revealed it years ago. 

Of course, Cumulus denied it.

Now, we’ve got pictures along with new information that these control freaks are about to step up their efforts to monitor employees everywhere, all day long.

Here’s what I’ve learned.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Pictures of actual spy cameras at one of their major market stations – so many that there are few safe havens for employees from being caught on tape.
     
  2. What CEO Lew Dickey is threatening to do to make sure his salespeople are going on the calls they say they’re going on.
     
  3. How employees in one cluster are creeped out so much they have taken to doing this to protect what’s left of their privacy.
     
  4. What happens when you walk into the sales managers office at one Cumulus cluster.
     
  5. What’s the next lie that the Dickeys will deny but will come true probably within 12 to 18 months.

If you would like to see pictures of Cumulus spy cameras and learn their plans to clamp down further and monitor employees, click “read more” below.

60 days to make travel plans and reserve a seat for the 2013 Media Solutions Lab at the Phoenician Resort in Scottsdale January 30-31.  Last chance to save $200 off each registration here. 

Join our Witness Protection Program every time you report news -- the smartest, safest newstip network – 100% anonymity guaranteed – here.  

Talk to me privately here.

Follow me on Twitter & Facebook and LinkedIn.

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CBS Fundraising Begathon Begins

If you don’t believe CBS Radio is in play, I won’t tell you about Santa Claus just yet.

But something’s up and now we’re getting word that wannabe potential buyers are actually trying to find ways to come up with the billions it will take to wrestle it away from Les Moonves.

Moonves likes reality shows and this one is going to start getting crazy.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. The current list of “suspects” scoping out financial resources for a potential run at CBS Radio.
     
  2. Which one potential buyer is actually headed to a city where sources say he is supposedly meeting with a large non-radio company – this week!
     
  3. Which potential buyer has an interest in actually running up any CBS sale price – and why?
     
  4. What investment banks think of a possible acquisition this large.
     
  5. Why all of a sudden maybe even more than just CBS could change hands.

If you would like to see the latest on fund raising for a potential purchase of CBS Radio, click “read more” below.

Vital New Radio Strategies You Can’t Afford to Ignore

Moneymaking Morning shows • PPM’s emphasis on afternoons for peak listening • More interruptions mean more listeners • Importance of varying format content radically each hour • A new way to schedule stop sets for best results and audience retention • Found money on ignored dayparts • Pull the plug on the station website for this great moneymaker • How to make local radio ads 80% more effective • Safeguards selling radio with digital • Rename your station after this big on-air promotion.  More at the Media Solutions Lab January 30-31.  Register here.

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Cumulus Panics

Cumulus CEO Lew Dickey, facing increasing debt and decreasing revenue, panicked into several moves already this week that he thinks will give him some wiggle room.

The repercussions are seismic for those who work at Cumulus and will also be felt at other groups in markets where they compete.

A full court press to get San Francisco generating the kind of money Dickey needs to help cut into his earnings deficit is obviously failing.

We have reports that even the bread and butter small Cumulus markets are missing their projections for the fourth quarter so Lew Dickey is faced with meeting analysts just after the first of the year to either blame his major markets for letting the company down (for the third quarter in a row) or try something different.

Here’s what’s different.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What big announcement Dickey will use to get the financial world to stop thinking about another quarter of Cumulus not making their numbers.
     
  2. Why salespeople at Cumulus should seek cover right now because Dickey is coming after them. 
     
  3. How selling at Cumulus will change from commissions to who gets to keep accounts and worst of all – total sales automation.
     
  4. How the mass conversion of local stations to a new strategy will show Wall Street that Cumulus is serious about reining in the costs.
     
  5. All the details about the multimedia platform Cumulus says it is building but what they’re really going to do instead.
     
  6. How long to bankruptcy court for Cumulus.

If you would like to see how Cumulus is panicking over increasing debt and decreasing sales, click “read more” below.

The man who helps Jerry Lee build 80% more effective commercials for WBEB, Philadelphia advertisers will be sharing his method at my January Media Solutions Lab.  What bad economy?  Once your advertisers can learn this system, they will be addicted to you and will pay a premium for running commercials on your air.  The 2013 Media Solutions Lab is the only industry learning event that’s all about solutions.  See what else is on the agenda at the 4th Annual Media Solutions Lab here.

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Earthshattering Changes in Radio

It’s the calm before the storm.

But sources close to the major radio groups say work is underway for what promises to be some dramatic if not game changing events in the months and year ahead.

The moon and planets are in alignment for some terrible things to happen.

Here’s a heads-up.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What radio group could be headed for bankruptcy soon and I’m not just talking about Cumulus.
     
  2. The amazing race to buy CBS Radio is on with financial sources tattling on who is seeking big loans from investment banks.
     
  3. Which second bidder could emerge as a buyer for CBS Radio.
     
  4. Why would CBS want to sell its radio division.
     
  5. Which group of Clear Channel employees will become toast sooner rather than later.
     
  6. Why has Entercom all of a sudden swallowed its tongue.
     
  7. Why Cox Radio’s strategy will be so different next year.

If you would like to see what earthshattering things are now being kicked around by major radio groups, click “read more” below.

See the 24 Killer Ideas for Radio & Digital that will be presented at the 2013 Media Solutions Lab here.

Join our Newstip Witness Protection Program: the smartest, safest newstip network – 100% anonymity guaranteed –here.  

Talk to me privately here.

Follow me on Twitter & Facebook and LinkedIn.

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