Just when you thought radio owners ran out of ways to save money, comes this …
There is more recycling in radio than by Waste Management.
We know about the radio rush to simulcast AM on FM all of a sudden – 30 years too late.
Now get a load of this …
1. The tactic that you’re likely going to see a lot more of in radio. If you’re working for a real good radio station, consider this a warning.
2. The best way to simulcast a worthwhile radio brand and the worst way.
3. When is it permissible to not do a simulcast when a simulcast is the better option? Here it is.
Plus, 4 fresh ideas you’re going to love (but owners will hate) for innovating on AM stations. That’s right. I haven’t lost my mind. I’ll show you a new age use for AM radio.
1. The perfect place to find someone who can double your current AM numbers in one year and make the demographics younger. Guaranteed. I’m telling you, program directors will love this. Why hasn’t anyone thought of it?
2. The best way to do a simulcast. In radio, even a simulcast isn’t a simulcast anymore.
3. What an AM station and the Internet were made in heaven for. I’ve got an idea so exciting, you’re going to marry AM and mobile Internet and do better than the same old tired AM syndicated formats.
4. The one ingredient that is lacking from simulcasts or the second coming of simulcasts – without which the AM/FM simulcast lays an egg.
If you’re looking for fresh ideas and sound perspectives to defend against corporate tactics that threaten to cheapen radio, you’ve picked a great day to start a subscription.
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