Radio’s Next Ploy After Simulcasts

Just when you thought radio owners ran out of ways to save money, comes this …

There is more recycling in radio than by Waste Management.

We know about the radio rush to simulcast AM on FM all of a sudden – 30 years too late.

Now get a load of this …

1.  The tactic that you’re likely going to see a lot more of in radio.  If you’re working for a real good radio station, consider this a warning.

2.  The best way to simulcast a worthwhile radio brand and the worst way.

3.  When is it permissible to not do a simulcast when a simulcast is the better option?  Here it is.

Plus, 4 fresh ideas you’re going to love (but owners will hate) for innovating on AM stations.  That’s right.  I haven’t lost my mind.  I’ll show you a new age use for AM radio.

1.  The perfect place to find someone who can double your current AM numbers in one year and make the demographics younger.  Guaranteed.  I’m telling you, program directors will love this.  Why hasn’t anyone thought of it?

2. The best way to do a simulcast.  In radio, even a simulcast isn’t a simulcast anymore.  

3.  What an AM station and the Internet were made in heaven for.  I’ve got an idea so exciting, you’re going to marry AM and mobile Internet and do better than the same old tired AM syndicated formats.

4.  The one ingredient that is lacking from simulcasts or the second coming of simulcasts – without which the AM/FM simulcast lays an egg.

If you’re looking for fresh ideas and sound perspectives to defend against corporate tactics that threaten to cheapen radio, you’ve picked a great day to start a subscription.

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Voice Tracking the Hurricane

Stop!

Before we hand out credit to the radio industry for a job well done, let’s ferret out the owners who don’t deserve it and the ones that do.

Hurricane Irene took less than two weeks to wreak havoc on the east coast of the United States, but the radio folks who should be getting kudos in its wake are the ones who have been averting a management disaster in their local markets all year.

5 things you can take from this disaster to make local radio better …

1.  Re-setting the station’s mission – and it doesn’t have to cost a fortune.  Here’s how.

2.  What a station’s number one focus must now be.  Not profits.  Not just local shows but these types of local shows.

3.  How to prepare for disaster every day and win ratings while practicing.

4.  How to get a young digital user to willingly turn on a radio.  Not just a scary hurricane bearing down, this!

5.  The best way to get an FM chip built into an iPhone.  If proponents of FM chips in cell phones had done this, every phone would be a radio.

Here’s what happens when the FCC goes missing and consolidators run the show with voice tracking.

If you’ve been thinking of starting a subscription, today is a great way to start.

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Top Citadel Talent Refuses to Work for Cumulus

This is an uplifting story for everyone but the owner barons who have taken over the radio industry.

Today, all the details of a courageous, respected and talented talk show host who refuses to have his contract assigned to Cumulus.

You’ll want to read this …

1.  The matter is in court and Citadel is frantically trying everything to force this poor guy to work for Cumulus after the takeover.

2.  They’ve reportedly turned Judy Ellis loose on him.  Wait until you hear what she is trying.

3.  It gets better – a people-friendly radio group is ready to snap him up the minute he is out from under the Dickey regime. 

4.  How Citadel allegedly bullied Finebaum into signing a critical contract addendum and what they threatened to do if he didn’t.

5.  The one clause in

5 New Business Opportunities for Radio People

Okay, I’ve got 5 more – all new – business opportunities for radio people currently employed, unemployed or ready to become unemployed. 

Develop these ideas full-time, part-time or go get a funding and do all five of them before anyone else.

1.  Do this – the radio station of the future and it is not an Internet website.  I name 14, shall we call them “formats”, waiting for someone to do.  This is not radio as you have known it, it’s even better.  Dig in before someone else does.

2.  Hint – soon the auto dashboard will be open to you and me not just Cumulus and Clear Channel.  Here’s a franchise you will want to develop and trademark now.

3.  Over 40% of YouTube’s traffic is from consumers who want to listen to music video not necessarily watch them.  Odd, isn’t it?  So, guess what I want you to do? 

4.  A way for you to be the new age Action News in your market except without all the expense.  I’m going to tell you how.  The best way to launch it and build it out and when you see the game plan you’ll know why this is my favorite new business opportunity for radio people.

5.  Takeover a radio station’s website.  Here’s an ingenious plan that is a win-win for you and your client station, but it comes with warnings you’ll thank me for later if you seize the opportunity.  This is a license to print money and advertisers will readily support it.  Read the details here.

I’m tired of all the bad news these days.

Here are 5 actionable ideas that are worth subscribing for and can change your life.

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What Listeners Want Now

Listening is off.

Revenues are down – even though the same bad economy that is killing radio is not killing new media ad buys.

Forget consolidation for a moment.

Radio is on the wrong side of their listeners.

1.  We know what radio cares about most, can you name what today’s listener cares about most?  I’ll share.

2.  Stations continue to make this big mistake that turns listeners off more than anything else a station can do.  I’ve got some fresh examples for you.

3.  What radio used to do to position itself solidly with listeners used to work like a charm on almost every radio station and now backfires on stations foolish enough to keep doing it.   I’ll lay it out for you and you can take it from there – stop.

4.  Take how Apple zeroes in on exactly what its audience wants and then extrapolate the process and try it for radio.  I’ve done it for you here – and you’ll like this outcome a lot better.

5.  Market by market stations are focused on dominating a format instead of doing this – a strategic winner that would reinvigorate the radio spectrum.  Forget AM and FM – neither is an advantage until you do this one thing first.

You read these previews every day.  Today is the day to start unlocking them and get intelligence you just can’t get anywhere else.

5 things that actually matter to listeners – today, here.

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iPad Monopoly

Don’t skip past HP’s exit from the tablet business so fast.

It leaves Apple with no number two competitor and a clear path to monopoly over arguably the most important consumer device of the past 100 years.

1.  Why the powerful movie monopoly Netflix is in trouble now.  And not for the reason most people think.

2.  Steve Jobs is now in a position to have his way with record labels.  Here’s what he wants.

3.  Music is in trouble – again.  This time Apple is only one reason.

4.  Coming soon – the Apple pipeline.  Read about it.

5.  Content providers are losing control over this very important aspect of their business as Apple gets stronger. 

Sales stats mean nothing when it comes to the wild popularity of iPads

What is important is the strategic positioning of Apple over many content providers as we reveal in this article.

You can’t get this stuff anywhere else.  

This is a great day to start a subscription.

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Jersey Shore

I take a few weeks every summer to pull together a year’s worth of observations about changing media usage, developing consumer habits to beware of and new opportunities ahead.

This is my report to you …

1.  Radio in the lives of consumers – the prospects.

2.  The smartphone – why it is a bigger problem to content providers than originally thought.  And how traditional media companies can effectively respond to this challenge.

3.  The pervasive Internet and why it is killing broadcasting not helping it.  Yet radio stations continue to direct its audience to the Internet. 

4.  Some of the most hated media companies (not radio groups) and why.  Know them and don’t be like them.

5.  Live performing is about to hit the wall.  When Bon Jovi outdraws a current star like Lady Gaga, the concert business has a problem.  The solution they won’t want to hear.

6.  Newspapers – comeback or no comeback?

7.  The thing that is killing network TV.  You think it is reality shows?  Guess again.

I love bringing you useful observations and solutions in an increasingly digital world.

If you’ve been thinking about going for a subscription, you’ve picked a great day to begin.

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Simulcasting on FM For All the Wrong Reasons

Now CBS is blowing up WYSP, Philadelphia to simulcast its AM sports brand currently residing on WIP.

Again, under attack from a competitor.

More simulcasting is on the way to a market near you and this is about the danger ahead of migrating AM brands to FM.

That’s right – danger!

1.  The one legitimate reason for simulcasting an AM format on FM.  There are not two reasons.

2.  The real reason you’ll be hearing about more simulcasting in the coming months.  And it has nothing to do with Randy Michaels.

3.  The challenges of simulcasting AM radio on FM in the digital age.

4.  My prediction on how this strategic move will play out.

5.  The only real insurance policy – better than simulcasting – that can protect a long held AM radio brand.  Do this and you’re cooperating with the inevitable instead of fighting it.

Simulcasting is not what it seems and if you’re competing against an owner who thinks they’re protecting their AM brand by moving it to FM, this article will be worth reading.

Better yet – why wait for a competitor.  Act now.

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5 Ways Radio Can Beat the Economy

Let’s move on.

The economy is down for the next two years according to actions at the Fed and radio is in the doldrums.

How about 5 blueprints for revenue in tough economic times.  Apple can do it.  Why not radio?

1.  The fastest way to get an additional stream of revenue coming into your station – and the best.  If you don’t grab the next 4 ideas, then at least start with this one.

2.  A new aged way radio stations can actually hitchhike on Steve Jobs’ success.  For the first time, a means for you to become the Apple of local content.  All you need to start is right here.

3.  Four times during the next year – even in spite of the economy – do this project that will eek out extra money from sponsors who will not want to be left out.

4.  There is an opportunity in digital that few, if any, stations are opting to take.  I’ll describe it for you so you can beat them to it.

5.  Do what 3M does.  That’s right.  The next source of revenue even in this recession is right under your nose.  This will help you find it.

Everyday I try to put intelligence reports together that make your investment worthwhile.

Today, there is also an immediate monetary payoff if you start your subscription with this article.

Then, go get ‘em!

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Radio’s Best CEO

You know who the worst radio CEO is.

But who is the best?

We have a few good ones, but I’ve got one outstanding radio exec that I will name.

But first …

1.  The 5 critical skills that make a manager great – a radio CEO.

2.  What a radio CEO should not be -- I’ll bet you’ve never seen a list like this before.

3.  Four top performing radio groups succeed because of their chief execs – here’s who they are.

4.  PLUS …  The Best Radio CEO.  Who he is.  Why he is.  And why he rarely gets the credit he deserves.  Bet you can’t guess.

This is a piece that will make you feel proud and motivated to possess all the skill sets that are necessary to succeed in the digital age.

Every day in this space we write intelligence reports for broadcast, new media and music people who want to get a leg up on the times, technology and competition.

What a great day to join us.

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