Where the Cumulus San Fran Bloodbath Hits Next

Read the full article now.

Free samples of our work here.

Scroll through my previous stories list here.

Report Newstips confidentially in our Witness Protection Program here. $100 for the best newstip of the month.

Talk to Jerry privately here.

Growing On-Air Revenue – how the non-consolidators are outperforming a declining radio industry. Ideas and strategies that can help you have a more robust year at our upcoming Philadelphia conference – The Advanced Radio Management Program. See the speakers, topics and schedules here.

Read More  FREE SAMPLES

Growing On-Air Revenue As Competitors Cut Rates

No topic can be more critical than what is happening now.

Competitors panicking, dropping rates, throwing in digital and bonusing down the buy.

But we’re going to focus on strategies gleaned from operators who have found a very successful defense for maintaining rates and in the process have discovered a new way to deal with advertisers who are getting transactional buys from desperate broadcasters at prices so low they can’t turn them down.

The day focuses on re-engaging audiences, growing on-air revenue, making money from digital and doing a Millennial radio station makeover.

Driving the innovation needed to compete with multi-platforms in a time of great change is new thinking based on a better understanding of generational media especially the money demo of 18-34 year olds.

Jerry Del Colliano invites you to join radio broadcasters and digital executives for a one-day interactive conference focused on leadership, responding to disruption and new content, programming and sales models.

We invite you to see the schedule and drill down into the topics that are so relevant to radio at the present time.

Advanced Radio Management Program Agenda

8 am              Registration/Complimentary Breakfast
9 am              Changing the Way We Engage Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             Nielsen – Getting Around a Rigged Ratings System

12 Noon         Complimentary Lunch

1 pm              Growing On-Air Revenue / Making Money From Digital
2:30 pm          Break/Complimentary Snacks and Refreshments
2:45 pm         Doing A Millennial Radio Makeover
4 pm               Conference Concludes

Changing the Way We Engage Audiences

  • New Ways to Repurpose 7pm to 5am
  • How to Program to Shorter Attention Spans
  • Strategies to Reinvigorate the Morning Show
  • 3 Contests That Will Guarantee Millennial Listeners
  • How to Retrain Air Talent to Sound Like Today’s Audiences
  • Why it is Best To Focus on Fans Instead of Listeners
  • Why Un-branding Your Station Attracts More 18-34s
  • Eliminating the Hot Clock As Millennials Like No-Rules Radio
  • How Radio Can Take Advantage of 18-34’s Growing Discontent With Music Streaming Services
  • How to do “Twitter News” – Give them 22 Tweets not 22 Minutes
  • What to do About 18-34’s Who Don’t Listen to Any Song All the Way Through
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
  • How to Increase Ad Results by One Simple Change
  • The Radically New (Unrecognizable) Talk Radio Ahead
  • How to Remove Hype 18-34 Year Old’s Hate About Radio
  • How to Identify the Next New Radio Formats

Nielsen – Getting Around a Rigged Ratings System
(With Sean Hannity, Richard Harker, Glenda Shrader-Bos)

  • How to Stop Losing Credit for Audience You Already Have
  • The Truth About Voltaire
  • The Hannity Research (80% of his listening lost to PPM flaws)
  • Genres of Station Being Punished by PPM Technology
  • Alternative strategies to PPM
  • (Just added) Nielsen’s New Digital Ratings

Growing On-Air Revenue & Making Money From Digital

  • Competing Against Rate Droppers
  • What to do About Podcasting
  • What is Short-Form Podcasting
  • New Competition From User-Generated Content
  • Finding New Revenue Streams
  • How To Recession-Proof Your Station
  • Master Short Form Video
  • Revenue From Product Placement & Subscription Fees (Just Like Cable)
  • How Millennials Are Changing Social Media Again
  • The Future of Radio As a “Preview Channel”
  • How to Create Binge Listening Content for Radio
  • New Thinking About Streaming On-Air Content Online
  • Career Advice & New Skills To Stay Relevant
  • Better Ideas for the Station Website
  • Motivational Tips for Employees (Cutbacks, Show Appreciation, Handling Disputes)
  • How to Beat Declining Radio Revenue

Doing a Millennial Radio Makeover
(With Former Cox/CBS Programmer Dan Mason)

  • Getting Millennials to Listen
  • The 5 Things Millennials Want From Radio
  • Gender Neutrality – the Next Big Thing
  • How to Appeal to Millennials Without Turning Off Baby Boomers
  • Surprise: Why Milllennials Don’t Like DJs Who Try to be Relatable
  • More Music or Less Talk – Millennials Vote With Their Thumbs
  • What Millennials Want in a Radio Personality
  • Millennials Weigh in On Gossip and Hot Topic Talk
  • Why Millennials Want Radio to be More Personalized Like Pandora (And How To Do It)
  • How Millennials Want Radio to Change The Way They Talk to Them (On-Air)
  • The Contest Prize Millennials Want Most (Not Cash, Dreams)

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 6th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Read More  FREE SAMPLES

How Nielsen Ratings Are Rigged Against Radio

Read the full article now.

Free samples of our work here.

Scroll through my previous stories list here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Creating a Millennial radio station makeover can make stations more relevant to 18-34’s as you will see during a session at our upcoming Philadelphia conference – The Advanced Radio Management Program.  See the speakers, topics and schedules here.

Read More  FREE SAMPLES

Growing On-Air Revenue

The day focuses on re-engaging audiences, growing on-air revenue, making money from digital and doing a Millennial radio station makeover.

Driving the innovation needed to compete with multi-platforms in a time of great change is new thinking based on a better understanding of generational media especially the money demo of 18-34 year olds.

Jerry Del Colliano invites you to join radio broadcasters and digital executives for a one-day interactive conference focused on leadership, responding to disruption and new content, programming and sales models.

We invite you to see the schedule and drill down into the topics that are so relevant to radio at the present time.

Advanced Radio Management Program Agenda

8 am              Registration/Complimentary Breakfast
9 am              Changing the Way We Engage Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             Nielsen – Getting Around a Rigged Ratings System

12 Noon         Complimentary Lunch

1 pm              Growing On-Air Revenue / Making Money From Digital
2:30 pm          Break/Complimentary Snacks and Refreshments
2:45 pm         Doing A Millennial Radio Makeover
4 pm               Conference Concludes

Changing the Way We Engage Audiences

  • New Ways to Repurpose 7pm to 5am
  • How to Program to Shorter Attention Spans
  • Strategies to Reinvigorate the Morning Show
  • 3 Contests That Will Guarantee Millennial Listeners
  • How to Retrain Air Talent to Sound Like Today’s Audiences
  • Why it is Best To Focus on Fans Instead of Listeners
  • Why Un-branding Your Station Attracts More 18-34s
  • Eliminating the Hot Clock As Millennials Like No-Rules Radio
  • How Radio Can Take Advantage of 18-34’s Growing Discontent With Music Streaming Services
  • How to do “Twitter News” – Give them 22 Tweets not 22 Minutes
  • What to do About 18-34’s Who Don’t Listen to Any Song All the Way Through
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
  • How to Increase Ad Results by One Simple Change
  • The Radically New (Unrecognizable) Talk Radio Ahead
  • How to Remove Hype 18-34 Year Old’s Hate About Radio
  • How to Identify the Next New Radio Formats

Nielsen – Getting Around a Rigged Ratings System
(With Sean Hannity, Richard Harker, Glenda Shrader-Bos)

  • How to Stop Losing Credit for Audience You Already Have
  • The Truth About Voltaire
  • The Hannity Research (80% of his listening lost to PPM flaws)
  • Genres of Station Being Punished by PPM Technology
  • Alternative strategies to PPM
  • (Just added) Nielsen’s New Digital Ratings

Growing On-Air Revenue & Making Money From Digital

  • Competing Against Rate Droppers
  • What to do About Podcasting
  • What is Short-Form Podcasting
  • New Competition From User-Generated Content
  • Finding New Revenue Streams
  • How To Recession-Proof Your Station
  • Master Short Form Video
  • Revenue From Product Placement & Subscription Fees (Just Like Cable)
  • How Millennials Are Changing Social Media Again
  • The Future of Radio As a “Preview Channel”
  • How to Create Binge Listening Content for Radio
  • New Thinking About Streaming On-Air Content Online
  • Career Advice & New Skills To Stay Relevant
  • Better Ideas for the Station Website
  • Motivational Tips for Employees (Cutbacks, Show Appreciation, Handling Disputes)
  • How to Beat Declining Radio Revenue

Doing a Millennial Radio Makeover
(With Former Cox/CBS Programmer Dan Mason)

  • Getting Millennials to Listen
  • The 5 Things Millennials Want From Radio
  • Gender Neutrality – the Next Big Thing
  • How to Appeal to Millennials Without Turning Off Baby Boomers
  • Surprise: Why Milllennials Don’t Like DJs Who Try to be Relatable
  • More Music or Less Talk – Millennials Vote With Their Thumbs
  • What Millennials Want in a Radio Personality
  • Millennials Weigh in On Gossip and Hot Topic Talk
  • Why Millennials Want Radio to be More Personalized Like Pandora (And How To Do It)
  • How Millennials Want Radio to Change The Way They Talk to Them (On-Air)
  • The Contest Prize Millennials Want Most (Not Cash, Dreams)

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 6th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Read More  FREE SAMPLES

Beware Of the Cumulus Reverse Stock Split

Read the full article now.

Free samples of our work here.

Scroll through my previous stories list here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Making money from digital – something very few radio stations do is an important part of the discussion at our upcoming Philadelphia conference – The Advanced Radio Management Program.   See the speakers, topics and schedules here.

Read More  FREE SAMPLES

Add 4% To Your Annual Billing

April is soft.

Retail is soft for the entire year.

Some advertisers are taking a percentage of their ad budgets from radio and buying digital with radio money.

Radio has no digital to offer advertisers other than streaming that doesn’t bring in any significant revenue.

iHeart is already cutting retail rates so drastically it could bring the entire radio industry down.

The year is headed for a loss and local stations are feeling the pain already.

But there are proven ways to outperform a weak radio revenue market.

New sources of income ready-made to contribute to the bottom line.

Ways to deal with competitors who are slashing/cutting ad rates and/or bonusing ad buys to death.

A digital plan that could actually recapture the money advertisers are now diverting to digital.

Subscription revenue, yes income from subscriptions that radio stations are missing.

New forms of advertising such as product placement for radio (not just TV and video).

Newfound revenue from binge radio programming hitchhiking on the popular Millennial habit now reserved for video.

And taking 7pm to 12 midnight and in essence building one or two more radio stations on the same signal to churn revenue where there is essentially nothing.

These are some of the ways that can make a difference as soon as you can get up to speed and implement them.

That’s why the conversation at our April 6th Philly Conference is focused on significant topics like these that can make a real difference to a radio station at this time of great change.

Jerry Del Colliano invites you to join radio broadcasters and digital executives for a one-day interactive conference focused on leadership, responding to disruption and new content, programming and sales models.

The Advanced Radio Management Conference begins a week from today and this is the last call for registration discounts for the learning event.

We invite you to see the schedule and drill down into the topics that are so relevant to radio at the present time.

Advanced Radio Management Program Agenda

8 am              Registration/Complimentary Breakfast
9 am              Changing the Way We Engage Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             Nielsen – Getting Around a Rigged Ratings System

12 Noon         Complimentary Lunch

1 pm               Growing On-Air Revenue / Making Money From Digital
2:30 pm          Break/Complimentary Snacks and Refreshments
2:45 pm          Doing A Millennial Radio Makeover
4 pm               Conference Concludes

Changing the Way We Engage Audiences

  • New Ways to Repurpose 7pm to 5am
  • How to Program to Shorter Attention Spans
  • Strategies to Reinvigorate the Morning Show
  • 3 Contests That Will Guarantee Millennial Listeners
  • How to Retrain Air Talent to Sound Like Today’s Audiences
  • Why it is Best To Focus on Fans Instead of Listeners
  • Why Un-branding Your Station Attracts More 18-34s
  • Eliminating the Hot Clock As Millennials Like No-Rules Radio
  • How Radio Can Take Advantage of 18-34’s Growing Discontent With Music Streaming Services
  • How to do “Twitter News” – Give them 22 Tweets not 22 Minutes
  • What to do About 18-34’s Who Don’t Listen to Any Song All the Way Through
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
  • How to Increase Ad Results by One Simple Change
  • The Radically New (Unrecognizable) Talk Radio Ahead
  • How to Remove Hype 18-34 Year Old’s Hate About Radio
  • How to Identify the Next New Radio Formats

Nielsen – Getting Around a Rigged Ratings System
(With Sean Hannity, Richard Harker, Glenda Shrader-Bos)

  • How to Stop Losing Credit for Audience You Already Have
  • The Truth About Voltaire
  • The Hannity Research (80% of his listening lost to PPM flaws)
  • Genres of Station Being Punished by PPM Technology
  • Alternative strategies to PPM
  • (Just added) Nielsen’s New Digital Ratings

Growing On-Air Revenue & Making Money From Digital

  • Competing Against Rate Droppers
  • What to do About Podcasting
  • What is Short-Form Podcasting
  • New Competition From User-Generated Content
  • Finding New Revenue Streams
  • How To Recession-Proof Your Station
  • Master Short Form Video
  • Revenue From Product Placement & Subscription Fees (Just Like Cable)
  • How Millennials Are Changing Social Media Again
  • The Future of Radio As a “Preview Channel”
  • How to Create Binge Listening Content for Radio
  • New Thinking About Streaming On-Air Content Online
  • Career Advice & New Skills To Stay Relevant
  • Better Ideas for the Station Website
  • Motivational Tips for Employees (Cutbacks, Show Appreciation, Handling Disputes)
  • How to Beat Declining Radio Revenue

Doing a Millennial Radio Makeover
(With Former Cox/CBS Programmer Dan Mason)

  • Getting Millennials to Listen
  • The 5 Things Millennials Want From Radio
  • Gender Neutrality – the Next Big Thing
  • How to Appeal to Millennials Without Turning Off Baby Boomers
  • Surprise: Why Milllennials Don’t Like DJs Who Try to be Relatable
  • More Music or Less Talk – Millennials Vote With Their Thumbs
  • What Millennials Want in a Radio Personality
  • Millennials Weigh in On Gossip and Hot Topic Talk
  • Why Millennials Want Radio to be More Personalized Like Pandora (And How To Do It)
  • How Millennials Want Radio to Change The Way They Talk to Them (On-Air)
  • The Contest Prize Millennials Want Most (Not Cash, Dreams)

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 6th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Read More  FREE SAMPLES

Cold, Calculated Moves To Cut Cumulus Wages

Read the full article now.

Free samples of our work here.

Scroll through my previous stories list here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Changing the way we engage audiences is front center at our upcoming Philadelphia conference – The Advanced Radio Management Program.   See the speakers, topics and schedules here.

Read More  FREE SAMPLES