Wednesday, June 30, 2021

The Radio Ad Turnaround Is Weaker Than Touted

  • Advertisers are confused – their 2 biggest dilemmas.
  • The dirty little secret rarely talked about – collections.
  • The 2 things local AND national radio advertisers will pay a premium for right now that most groups cannot or will not deliver.
  • The advertising return to radio will be less than promised – for Saga, Townsquare and Salem MORE – why?

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