Equal Opportunity Scandal At Clear Channel

Clear Channel is in so deep with racial discrimination in some of their markets that they’ll have to buy their way out of it.

Win in court?

They can’t afford to lose there or the floodgates will open.

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  1. How Clear Channel is shamelessly using a Black employee to wittingly or unwittingly help them with their racial discrimination suits.
  2. Why there is racial discrimination at Clear Channel at the exact worst time --- they’re mulling going public.
  3. If you’ve ever sued Clear Channel or want to, here is their Achilles heel to use against them.
  4. Three solid and honest things Clear Channel could do tomorrow to end discrimination at The Evil Empire. 
  5. What those who have been wronged by Clear Channel should be prepared to do to be successful.

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Stop Partying On, Bob

A number of my readers contacted me about the recent Jacobs Media blog post-titled “Party On, Bob”.

It’s short and worth the read but it may not go down well with you, either.

In the article, Fred Jacobs – a very good guy who I know loves the radio industry – rationalizes all the good things that Clear Channel CEO Bob Pittman is doing when he wines and dines ad executives in the South of France.

According to Fred:

“Clear Channel bashers may take the opportunity to criticize this kind of high-priced social networking.  Some might even calculate how many lost radio jobs might be restored for the cost of the hors d’oeuvres and place settings.  Others might wonder why these same funds aren’t being used to throw some marketing dollars at some of the company’s premier stations”.

Who is Fred talking about?  I have no idea.

I wrote Fred an email the other day because this article seemed awfully insensitive to me. 

It’s one thing to look the other way while Clear Channel is being ravaged and it’s quite another to put your credibility on the line by taking up in defense of the arrogance of Pittman and his company.

Yes, it is important to have great relationships with advertisers and media buyers.

But Fred leaves out that Pittman’s plan is also about digital ad buying which may tend to bid down spot rates and regional sales centers.

At least mention that, Fred!

Wait!

He did.

“While some advocated for radio to take more of an automated approach to selling (because that is where the world is moving), others pointed out that the personal touch continues to play an important role in making connections, telling stories, and positioning brands in an environment where advertisers are often more confused than we are”.

Huh!

Pittman is all for the personal touch as long as he is the one personally touching the power brokers.

A better way is to be a strong advocate for local sellers who already have great relationships with buyers and advertisers if Pittman would get out of the way.

It’s the local sellers relationships that matter.

Not Pittman’s.

Fred links to some favorable press that Pittman got because of the swine and wine parties at Cannes.

“Someone has to throw their weight around” Jacobs argues.

I thought he was joking, but he isn’t.

Look, I don’t want to get into a pissing match.

I just think a major figure like Jacobs should not prop up this clown.

Pittman will be gone sooners than most people think.

I’ll make it easy.

Clear Channel has fired over 10,000 people since consolidation.

Over a thousand in the last 12 months.

And at holidays.

These are our brethren.

Radio people raising families and not lucky enough to work for themselves.

The company is $21.5 billion in debt and the debt is growing with no chance of paying it down significantly.

Pittman renovated his offices to the tune of $21 million recently that included his infamous “mist tunnel”.

They were paying John Hogan $25,000 a month for expense money to move to New York until they decided to fire him – but they are still paying him the new contract they offered.

Clear Channel employees are the cream of the crop – they deserve better leadership and more from those of us who “observe” what’s right and wrong with the industry.

So, respectfully, I say – stop partying on, Bob.

You’re not Bob Sillerman.

Now he can party!

And you’ll never be Bruce Reese or Ginny Hubbard or Ed Christian or Dan Mason.

Dan Mason has forgotten more about radio than Bob Pittman can remember and Dan doesn’t do this kind of stuff.

Stop sucking up to these people and speak up in defense of our brethren who are forced to suffer fools silently while Bob entertains and overspends.

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Townsquare Coming Unglued

The more we learn, the more we see why Townsquare is rushing to do an IPO.

Business is in the shitter.

The egos managing Oaktree’s investment capital are spending money on their perks excessively.

And they’re already “right-sizing” the company.

Whatever happened to fattening up pigs before the slaughter?

Now the pigs are running the show.

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  1. The TS tactic right out of the Clear Channel playbook for screwing managers and market managers.
  2. The dirty little secret the company won’t be playing up in their IPO about who really makes all the radio decisions.
  3. Cutbacks everywhere but not in India – that’s right, India.
  4. Why the “Babe of the Day” website is so important to Townsquare – this is unbelievable.
  5. How the company is actively breaking small market sales and programming traditional relationships in favor of this.
  6. TS execs ugly corporate perks and what employees are forbidden to do about them.
  7. How corporate descends on local markets reportedly to bully executives and employees.
  8. Who many employees now consider the Bully-in-Chief at TS.
  9. The truth about their much-heralded events division.
  10. How the TS sales compensation model is backfiring.

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Entercom’s 2-Minute Commercial Promise

Entercom is the first major company to actually try to reduce burdensome commercial stop sets – and for that they should be congratulated.

But will it actually work?

Read on before deciding to make changes before the 2-minute promise comes to your market – which it will.

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  1. What is better than reducing your two long stop sets to 2 minutes, three times an hour.  Yes, better.
  2. How to get advertisers to pay more for less instead of allowing them to bid down your spot rate by adding digital – this works, jump on it.
  3. The one mistake not to make under any circumstances when you decide to cut your commercial loads – and you’ll have to or else you don’t have a chance competing with pure plays.
  4. What type of advertising Millennials will actually listen to and even crave.
  5. The thing that is even more important than cutting commercial loads – you must do both to remain viable but don’t overlook this.

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Aereo Won

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  1. The unintended consequences in the Aereo Supreme Court ruling yesterday.
  2. Why the “winners” – network TV content providers – will end up being the biggest losers of all. 
  3. How the Supreme Court ruling changes everything for the must-have 95 million Millennial generation.
  4. The future of content – the new direction you will want to track.
  5. Pandora, radio, satellite radio – this ruling is not just about television content, here’s how you will now have to change.

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What They Don’t Want You to Know About the Townsquare IPO

Sell Apple!

Buy Townsquare!

The crappy little company that couldn’t is going public.

For all the “thrills” and “excitement”, turn to your favorite free happy talk radio trade publication.

For the ugly truth about the fleecing that is coming, scroll down.

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  1. How will CEO Steven Price do an IPO with a company that is underperforming in radio and missed its digital goals by a ton.
  2. What prompted the panic move to go public now when no radio group will go there.
  3. Will Townsquare be sold as a digital play or as the third biggest owner of shitty little market stations.
  4. Why employees will now face two separate and giant layoffs rather than the one bloodbath that was planned.
  5. When the first mass firing begins and how the second one will be structured.
  6. After TS, which radio group goes public next.  I’m on a hot streak.

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Townsquare Bloodbath

Townsquare is the new Clear Channel.

God knows we have enough Evil Empires in radio.

Signs are all pointing to a bloodbath at Townsquare.

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  1. What has gone so wrong with Townsquare’s game plan.
  2. Why employees who drank the TS Kool-Aid just two years ago are suddenly pissed – and worried.  Should they be?
  3. How did that 40% digital mandate by 2014 thing work out for Townsquare?
  4. How Townsquare is now firing just like Clear Channel – even using the same lame excuses.
  5. Why the company’s billing is in the toilet even though small market radio is outperforming the majors.
  6. Oh no!  How their principle investment bank is getting impatient.
  7. Oh yeah!  When does this all come down?

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Clear Channel Advertiser Spyware

Bob Pittman’s office “mist tunnel” – now that’s funny.

After all, pompous asses need to be exposed.

But installing secret software to spy on your advertisers?

That’s NOT funny.

Nor is the Clear Channel corporate memo just sent to test markets explaining how this devious invasion of privacy is going to proceed.

If you work for Clear Channel, you can see what is being beta tested in some markets because it’s coming to you next.

If you’re a competing radio company, as I’m about to explain, this is going to ruin things for you, too.

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  1. How far the secret Clear Channel software goes in snooping on their station advertisers, prospects and sales proposals.  This can’t be legal.
  2. How the Clear Channel sales spy software invades the privacy of market competitors.
  3. The main screen Bob Pittman’s henchmen can now view and what they can click on to tracks sales activity.
  4. Why Clear Channel competitors had better stop this latest Pittman brain fart in its tracks and how it will ruin things for them, too.  In fact, that may be one of the reasons Clear Channel is doing this.
  5. Even creepier – how the spy software even allows sellers to snoop on each other.
  6. The stern warning that Clear Channel gave its employees in the secret memo.

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Clear Channel’s Bailout Plan

Prepare for Bob Pittman’s plan to reduce debt and get owners Lee & Bain’s money off the table.

You’re thinking, wait a minute Jerry, their revenue is declining and they are deep in debt.

No problem.

Pittman is beginning to signal to the investment community his big move.

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  1. The plan to turn the declining revenue of his radio group into a positive.
  2. How the Pittman exit plan for Clear Channel will affect those still employed.
  3. What Clear Channel is tantalizing Wall Street with.
  4. The giveaway – here’s how Pittman will rescue Clear Channel from $21.5 billion in debt.
  5. What’s up with Pittman talking so much about Pandora lately. 
  6. What Clear Channel radio will look like by the end of 2015.
  7. And the biggest revelation of all?  How the bailout plan impacts employees in the radio division.

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Cover Up: Spot Radio Down a Disastrous 22.4%

Numbers don’t lie, but the RAB well, changes the rules.

For the best glimpse at the year that killed the radio industry, look what they are covering up.

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  1. How the RAB has skillfully but erroneously misled the industry total revenue.
  2. The three random categories that did not get counted in 2008 but are propping up in first quarter figures for 2014.
  3. Why the radio industry is tanking when it should be on fire.
  4. The most deceitful number that cannibalizes spot radio to create a new category of revenue.
  5. The startling amount radio groups are spending on the one source of revenue that is skyrocketing.

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7 Absurd New Clear Channel Firing Tactics

Quarterly firings are here.

Employees on the ground at Clear Channel stations are reporting some of the most bizarre behavior in screwing employees.

Documented and worth keeping an eye out for.

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  1. What Clear Channel corporate started doing just weeks before the sales RIF that they hadn’t done in over 20 years.
  2. The sneaky tactic that was used to get individuals who have been targeted for the RIF that played right into the Evil Empire’s hands.
  3. How Clear Channel took out a virtual insurance policy on RIFed employees before they fired them.
  4. What’s worse than being escorted to the door minutes after you’ve been fired – here is how Clear Channel did it in the words of a fired seller.
  5. New impediments from Clear Channel for fired employees looking for new jobs.
  6. How Clear Channel is in effect broadening its definition of “competitor” in mandatory non-compete agreements – one fired employee’s bad experience with HR.
  7. The one type of employee you never thought even Clear Channel would fire – now they are targeting them.

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$4 Million Playing Games on YouTube

This is bizarre.

I was prepared to stick my nose up at this and you might be, too.  But nothing speaks to the generational change because media executives refuse to learn.

So this Swedish fellow, Felix Kjellberg, has 27 million subscribers by doing nothing more than playing games on YouTube.

He plays.

We watch.

He entertains.

And is very very influential in the gaming business.

Even when he knocks a new video game, the failed game gets huge numbers from the negative publicity.

Old schoolers would call what Kjellberg does a review.

But in every way he embodies the values and preferences of the 95 million Millennials who are turning their back on traditional media.

I’m taking notes.

No, I’m not saying sign your station off the air and go review something in a frantic way, the way Kjellberg does.

I am saying, tap into his formula to begin to unlock audiences that are flat out bored with radio.

Admit it, you’re flat out bored with radio.

And I am, too.

There’s nothing new.

Nothing as good as it was 5 or 10 years ago.

It’s just vanilla.

Let’s walk through what this 24-year old entrepreneur has discovered.

  1. Authentic is the hit that plays over and over again with this generation.  Kjellberg will say anything, knock anything, praise anything.  He comes off as the real deal.  They love that.
  2. The YouTube subscriber (in our case, the listeners) looks in on him playing games the way listeners used to listen in on radio djs as they played music.  In fact, in the early days of music radio, the djs picked their own music and listeners were riveted to their stations.  Maybe we should take this as a lesson. 
  3. YouTube is everything to this generation.  Forget cable.  It’s a joke.  And satellite radio isn’t even on the radar.  Netflix is and maybe Hulu.  And college loans.  That’s about it.  Keep in mind Beats which recently sold to Apple for $3 billion only has a few hundred thousand paid subscribers and a bunch of headsets in a warehouse somewhere.
  4. Kjellberg is having fun – cursing, being himself.  Generational research shows that people from this generation – especially boys – want to be seen as fun loving.  It’s important to them.  As a baby boomer or Xer you may not have that on your list of ways you’d like to be seen, but it is on their list for sure.  Take note.

And how does this young man make $4 million a year playing games?

At the end of 2012, his company PewDiePie, signed a deal with Maker Studios that produces online content. 

By the way, Disney bought Maker Studios, no fools they are.

It’s a deal that could be worth around $1 billion when all incentives are reached sending Felix Kjellberg laughing out loud all the way to the bank.

A few things.

  • Be authentic if it kills you.  Radio has become the most unauthentic medium but it wasn’t always that way.
  • Have fun.  Sounds simple but how do you have fun lost in voice tracking or how does a local personality have fun when their hours have been cut and they are worried how to feed their families. 
  • Innovate something – anything.  Invent new news.  Come up with a civic pursuit.  Discover new music, artists and local bands.  Put aside Sunday night from 10 pm to 1 am to do something experimental.  You may just find this little lab generates saleable ideas and attracts audiences that will never listen to your “same old” station.
  • Get on YouTube.  Focus on it.  I keep saying that YouTube is the new hit music station to teenagers.  Are you going to know that and sit back while YouTube takes your listeners?

A great article in Wall Street Journal article on Felix Kjellberg here.

You’ll get a kick (maybe even a much-needed kick in the pants) from watching him on YouTube.

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The Ideal Digital Strategy For Radio

Hardly any station makes money from digital even in a world where advertisers have upped their digital budgets.

For radio, digital – whatever it is for their station – is an excuse to cut their radio rates.  Not a revenue growth strategy.

Not this plan.

Here you do one thing really well and make more money than you’ve made in years.

Here’s the ideal digital strategy for radio.

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  1. What to do about your on-air digital stream.
  2. How to reimagine the station website making it less expensive but more focused on what will work best.
  3. The ad model vs. the subscription model – or a safe step in between.
  4. What’s the realistic minimal annual digital budget you should shoot for – less than this and you might as well not go there.
  5. If you can do only one thing, make it this digital content and don’t spend precious funds on anything else.
  6. The three things that if you truly do them well will guarantee financial success.
  7. What kind of content young eyeballs crave.
  8. Revolutionary way to cut digital expenses in the right places – this one suggestion will save you thousands of dollars or more.
  9. Have you thought about doing a digital curated music discovery countdown show?  Here it is.
  10. The new thinking about radio station podcasts.

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Clear Channel Hires Private Eyes To Spy on Employees

TEASER

To paraphrase the theme from Shaft: “Who's the private dick / That's a sex machine to all the chicks?”

Not Shaft! 

Bob Pittman.

Forget the sex machine part.

SpongeBob Bossy Pants who is still paying for his $21 million “mist tunnel” office renovation and is racking up $21.5 billion in corporate debt is apparently not too broke to spend money on two more private eyes to spy on the spouse of current high visibility employee.

Bobby’s mad.

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  1. How Cincinnati police confirmed the Clear Channel stake out.
  2. Pittman’s M.O. – how the Eye in the Sky has now become The Private Eye in the Sky.
  3. All the details of how Clear Channel’s private eyes were caught in the act in broad daylight.
  4. The other dirty tricks were confirmed by reputable sources in law enforcement.
  5. If you have family members you are concerned about in the company, you’ll want to see how low Clear Channel will go to spy on families of current employees.
  6. The big Clear Channel exec who has been caught spying on LinkedIn not once – 47 times!  I’ll out him.

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The Perfect Radio Station

When 95 million Millennials are rejecting radio, music, network television and disrupting everything they can, operating a radio station for profit, what would I do if I owned a station.

One thing is for sure, I wouldn’t operate a radio station the way most are run.

Here’s what I’ll cover and it’s all very disruptive.

  1. What size should the sales department be.
  2. What to do about commissions.
  3. The one part of my station that would generate 50-60% of the revenue. Yours can, too.
  4. How I’d handle those dreaded 8-minute stop sets that run twice an hour (and now I’m going to have to look at it from an owner’s point of view).
  5. A radical new way to handle hits and music discovery at the same time.
  6. A surefire way to appeal to a generation of listeners obsessed with video games.
  7. The missing formatic element that I would add back in on day one.
  8. How many commercials per hour and how they would be configured – remember, I have to make a living on this station so it can’t be just a few spots.
  9. 60’s or 30’s or 10’s.
  10. How I would price the advertising considering the many competitors who will drop their pants to get a sale.
  11. A manager or me? 
  12. The digital path I would take that no other broadcast station in the country has ever taken – and I’d do it within 3 months of signing on.

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Amazon Not-Ready-For-Prime-Time Music Streaming

Why do I get the feeling that Jeff Bezos is an egomaniac?

You need his new music service Amazon Prime Music like you need another cable company.

Amazon Prime Music launched the other day and if you are paying $99 to Bezos for expedited shipping when ordering from Amazon, you also get a lot of things you don’t need or want for free.

Bezos’ new streaming service offers music that is more than six months old from Warner and Sony and nothing from Universal.

How the hell do you go to market with this sorry service when there are so many better ones out there (i.e., Pandora, Spotify, YouTube)?

Just what music lovers really want – no new music.

This guy is nuts.

Bezos, fresh off of playing hardball with the book publisher Hachette, is now dabbling in more things he ought to stay out of.

Bezos withheld Hachette best sellers while he ground the book publisher for lower prices.  Such a bully.  Apple, on the other hand, allows publishers to set their own prices.  (Full disclosure:  I own Apple stock so factor that in to what you just read if you’d like to).

Amazon is the next iteration of FedEx meets Macy’s.

Amazon is nothing when it comes to books, music or even video.

For some reason Bezos needs to be your streaming music service more than you need Prime Music.

Jeff, you had me at $99 for next day delivery.

Then there’s Honda.

Honda announced that it is cutting back its primetime TV ads to launch its own streaming music channel in cahoots with Clear Channel (Full disclosure:  I think Bob Pittman is a snake oil salesman so you may want to factor that in to what you just read if you like to).

Honda needs to sell cars.

You use network TV if you want to reach older car buyers.

And yes, they need a new way to sell cars to younger buyers.

First, they could get them a job and help them pay their student loans before trying to get them to buy a new Honda.

Millennials are chronically unemployed or underemployed thanks to the economy they have inherited.

Many like a bus more than a car.

But if you want a Millennial to buy your Honda, sponsoring a concert isn’t going to do it.

In fact, the Honda music channel will lay an egg because it’s just another conglomeration of computer driven music with no reason for being.

Young people love concerts.

They just don’t make car-buying decisions at them.

And when they buy a car, they will look at the dashboard entertainment center before they look under the hood.

Millennials are like their grandparents – not their parents – when it comes to being fiscally responsible.

If I went into the lingerie business because I have a website with thousands of subscribers, would that make me smart?

Would anyone care?

They’re paying me for media information not underwear.

Here’s the problem.

Just because big companies have budgets and power does not make their next idea worthwhile.

Honda should concentrate on making a better car with the things young people like and the word will get around.

Amazon should stick to shipping.

I should stick to writing not lingerie.

The lesson of contemporary America at this point in time is that we all need to better understand the 95 million Millennials coming of age so we don’t come up with stupid products and services that they just won’t support.

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A Nationwide Radio Boycott of Music

This is big.

Real big.

A move to block record industry efforts to add an additional and potentially fatal tax to radio stations.

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  1. Details on what radio stations can do to end the music industry’s push to get radio to pay a 3% tax on music.
  2. Why it is a good thing that the music industry is going to make it impossible to play their songs.
  3. New non-music formats that connect with a new generation.
  4. The over/under on the music industry wins this music tax on radio.
  5. How to send a message to the labels without risking radio’s future.

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Scary New Dress Code At Clear Channel

It’s such a freaky scene.

CEO Bob Pittman is fiddling while Clear Channel burns and debt continues to strangle the company’s future.

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  1. A new dress code that may be spreading to individual markets very soon.
  2. Da-Plane.  Da-Plane.  How “The Eye in the Sky” is changing how he flies private because of Clear Channel employees.
  3. The three suck-ups who Clear Channel employees now call “McHam” and their growing influence.
  4. A secret corporate edict from Clear Channel sales that screws over market managers who carry Rush Limbaugh’s show.
  5. Plus the Feel Good Story of the Summer (for Pittman):  How local markets will have to make up another new revenue shortfall from now on.

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The End of SpongeBob Bossy Pants

I’ve been saying that Bob Pittman’s days at Clear Channel may be numbered and now I am certain.

Pittman and co-conspirator Richard Bressler are floating puff piece stories in financial publications that infer that Bain thinks Pittman is doing a great job.

The only problem is – Bain isn’t saying it. 

It’s like the sports team saying the manager won’t get fired just before he or she is fired.

Uncertain times ahead for Clear Channel employees as the owners anticipate big changes.

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  1. Why is Pittman suddenly defending himself publicly.
  2. His desperate plan that will take down more Clear Channel employees as he fights for his job.
  3. Pittman’s replacement.
  4. The end game plan to get Clear Channel venture investors money off the table and taking iHeartRadio public is, well – you be the judge.
  5. Plus the question everyone wants answered:  will Lee and Bain sell Clear Channel.

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Best Radio Groups of 2014

This is the toughest list to make in radio.

One major group fell way off the previous list.

One surprise group made it for the first time.

There are now three up and coming radio groups to watch.

And one big one has one foot in the grave and the other on a banana peel.

And I’m not even going to talk about Clear Channel and Cumulus who didn’t make the list (surprise!).  I mean, why even bother?

I can be a harsh critic because I try to keep it real, so perhaps it means a little more when I say these groups are the best in radio.

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  1. The hot new owner that sneaked up on the others to make the list because they are just doing so many things right.
  2. Which major group not called Clear Channel or Cumulus is starting to go down like Clear Channel and Cumulus – you don’t want to work there.
  3. If you think you’ll be looking for a new radio job soon, here are three good prospects I would apply to now.
  4. Why you should use caution if you are working at these groups I have named.
  5. There are 8 top groups and 5 trending up, if you work in radio you’ll want to know them.

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NOTE:  I am always grateful for your input about all radio groups.  It helps me get a real feel for what happens behind the scenes and impacts my assessment of top groups for the next ranking.  It’s also a way to hold major groups accountable.  Send confirmation of how good these groups are, condemnation of how bad they are (with evidence) and suggest other groups that I should be watching.  Confidential as always.  Contact me here.

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Panera vs. Radio

Panera the high-flying bread and restaurant chain with 1,800 stores has decided to get rid of all food additives by 2016.

Yes, Panera is the chain that ten years ago decided to serve only chicken that was not fed antibiotics.

The market was speaking and Panera listened.

No wonder the company has been so successful and why it is appealing to the changing youth market before they technically have to.

Consumers wanted it.

Panera cooperated with the inevitable.

A recent USA Today story also pointed out other companies that paid attention to changing consumer wants and needs.

Starbucks and Chipotle acting to get rid of food additives.

McDonalds has done little to deal with a changing consumer market and maybe thinks it doesn’t have to but when consumers speak, it is best to listen and act quickly.

But not radio.

Two eight-minute commercials breaks per hour with more junk and promotions built in are hated by listeners. Radio knows this and ignores it. How stupid is that? Deal with it. They hate it.

These things are black eyes for radio yet owners are content to go down with something their listeners hate.

Listeners love morning personalities.

Owners love to cut them out and save salaries.

Listeners want music discovery but will never find it on a radio because in their infinite wisdom they believe playing the same hits over and over is the only way to win with PPM. It was always that way and always will be – they incorrectly posit.

Younger money demos don’t like hype.

Radio loves to tell their listeners their stations are the best. Why openly irritate the audience you want to attract?

Millennials – 95 million of them with the oldest being over 30 and firmly in the money demo radio needs – crave things that are authentic.

Radio doesn’t care – it is going down being a figment of the 60’s.

Consumers get news from their phones and mobile devices.

Radio – when it does news at all – sounds like the listener doesn’t already know what happened. But now they do. Why not find news that no one else has and report it? When audiences didn’t have cellphones in their hands maybe all-news stations were the first source for a story.

It is inevitable.

Why is everything to do with radio starting at the top of the hour when in the digital age there are no hours?

Listeners love live-read commercials that are authentic and believable.

Radio makes the worst commercials on the face of the earth. I’m sorry for having to say that but radio commercials stink. And they generally don’t work.

What if they didn’t stink and stations cared about their advertiser’s ads working?

See, radio cannot get it into its head to cooperate with the inevitable.

The inevitable is, well – inevitable – certain to happen, unavoidable.

If it’s certain to happen and unavoidable, why is the radio industry refusing to get with it and adapt?

Talk radio has one foot in the grave and the other on a banana peel.

Younger audiences don’t care about politics. They don’t want to hear any arguing about Obamacare. They want health insurance and maybe don’t like the version President Obama signed. In the past talk radio would throw that red meat on the fire.

But today, younger audiences care about conciliation and compromise not a battle to the end like baby boomers love.

To keep self-absorbed talkers on the air when there are hundreds of topics that would compel younger listeners to listen to talk radio is a self-inflicted fatal wound.

When I speak at Michael Harrison’s Talkers Conference in New York, Friday, June 20th I am going to share a list of hot buttons that young listeners really care about.

That’s a start.

This could change what we do and how we talk to a new generation of listeners.

We could respect it.

Use our creativity to deliver it to audiences.

And act positively before it is too late.

Register for the Talkers Conference here.  

Slave Labor: $100,000 Penalty For Leaving A Station

Now I’ve heard everything.

The radio industry continues to treat employees like slaves.

A radio group that has its lawyers poised to force employees to stay at their stations or else a $100,000 fine kicks in – for each time someone leaves!

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  1. Who this Simon Legree company is. 
  2. How long employees will be effectively sold into bondage – go ahead, your best guess will be wrong – that bad.
  3. Read the actual two unbelievable paragraphs drafted by this radio groups lawyers that can’t be legal, can it?
  4. Worse yet – how a new gag order will now affect employees.
  5. Why it will only be a matter of time before this type of slave labor spreads to stations near you.

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Shining light on the abuses of radio owners is the only thing that cleanses them.  Send memos, emails and tips to my Witness Protection Program that has never revealed a source.  Report news or share emails and memos in confidence here.

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Come hear me talk about new ways to engage Millennial money-demo audiences at Michael Harrison’s Talkers Conference in New York Friday, June 20th.  Register here.   

The Radio Industry I Love

We always take pride when radio steps up and becomes a meaningful link to audiences in a crisis.

9-11.

The many tornadoes that hit our local markets every year and snow storms that cripple cities and disrupt everyday life.

There used to be more of this until venture capital came along and turned the radio industry into “best practices”, “right-sizing” and “RIFs” (reductions in force).

Today owners fire their best people who are battling cancer, pressuring them so much some even commit suicide as has happened or showing no consideration for the well-being of employees and their familes.

There was a time in radio when if you were not needed or if an owner could not afford to employ you, your station would help you get another job – even in the same market. 

When you could always use the station production studio to make a tape or the copy machine to print resumes at no cost to you.

Where you were welcome to return, to visit friends not be marched out the door forever never to return with a box of your belongings in your hands – and that’s if you are lucky!

The radio industry I love is the one that refuses to let these big corporate consolidators force us to forget who we are or where we came from.

That’s why from time to time I tell you when one of our brethren needs our help and you always respond in kind.

May I share a personal story with you?

When Mike Knar, the successful Colorado Springs Market Manager for Citadel became an employee of new owner Cumulus, he was fired by Lew Dickey in a quick first round of cutbacks even knowing Knar’s son had leukemia. 

Aden, now 11, is fighting the good fight but he is down to the very last option that can save his life.

Aden Knar

I have asked you to take a painless bone marrow test (a swab of saliva) to see if you might be able to be a bone marrow donor match and the response was heartening.  But no donor can be found not even Aden’s own family.

I anguish on the phone with my big-hearted friend Sean Hannity and we exchange comments like “as fathers this hurts” and “I cannot imagine what it must be like to face the loss of a child” or “we must be with Mike and leave no stone unturned as long as he needs us”.

Hannity has done just that.  He used his national radio show to tell Aden’s story and solicit bone marrow donors.

Now the only way Aden can be saved is to create what is called a “Savior Child” that matches Aden using in vitro fertilization that is tested for genetic compatibility - human leukocyte antigen (HLA) typing to Aden.  It’s a cord blood removal and no surgery or procedures need to be done to the newborn.

The costs are huge – too much for one family and it is not covered by insurance.

Without being asked, Sean contributed $10,000 to the fund.

I followed with a $1,000 donation and the Knar family tells us that based on the initial funding, they now got an interview with the doctors that can create a savior child using in vitro.

But the road is long and expensive and we turn again to the kind people in the radio industry that we know and love to dig down and help get this done.  Any contribution -- $5, $10, $20 or whatever you can afford to help one of our own.

I cannot imagine losing a child and Sean and I are not going to standby and let this happen when there is a path to save Aden’s life.

Look at these pictures – they get to me.

I’m hoping that someday Aden will be healthy enough to go to a Flyers game with us (Sean used to be a Flyers fan before he became a Rangers fan). 

It’s one thing to lambast the greedy owners who have turned abusive behavior into corporate policy but the cure for it is to never forget who we are – the family of radio people who come through for our audience and for each other in times of need.

Thank you.

Here’s how to contribute: – GoFundMe.

And Mike could use your support – email him here with your prayers and thoughts.

Getting Younger Demos To Listen To Your Station

Radio’s core audience is down to aging baby boomers.

Not good enough to compete in the digital era for money demos that advertisers covet.

For stations interested in appealing to younger demos, this demographic is actually telling you what they want:

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  1. The one quality that younger audiences crave that no radio station currently possesses.  Be first.
  2. How to change the way your station talks to younger audiences.
  3. The perfect solution to endless commercial clusters that actually cooperates with their attention deficit.
  4. The hottest new trend among young people who enjoy music and who is doing it right.
  5. How to compete with younger audiences increasingly using YouTube as music radio.
  6. The way to break out of that old radio sound that turns off younger demos.

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ADEN KNAR UPDATE

One of our own, Mike Knarr who ran Colorado Springs for Citadel and Cumulus is down to his last option to save his 11-year old son, Aden, whose leukemia has relapsed.  There are no bone marrow matches in his immediate family and Sean Hannity took this to his radio audience – no matches there.  Last hope is to create a Savior Child that matches Aden using in vitro fertilization that is tested for genetic compatibility - human leukocyte antigen (HLA) typing to him.  A surrogate would be needed and is very expensive and not covered by insurance.  Sean Hannity has donated $10,000.  I have donated $1,000.  Many of you already have taken the previous bone marrow test and we thank you.  Radio people come together and make all things possible.  Whatever you can spare - $5, $10, $100 – will help.  Here’s how to help save Aden’s life – GoFundMe.

The Music Business is Now Officially DOA

Six weeks ago I sold everything and bought Apple.

The $3 billion acquisition of Beats had nothing to do with it.

The music business is dead on arrival.

Tim Cook is a great supply chain guy who is clueless on innovation.

Beats’ Jimmy Iovine and partner Dr. Dre are no Steve Jobs.

The music business is dead. 

Apple just wasted $3 billion on Beats.

And I still sell everything to buy Apple.

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  1. The only four businesses that have huge growth potential ahead.
  2. The outlook for Apple’s purchase of Beats.
  3. Does that mean a cellphone is now the new Walkman?
  4. The answer for music radio stations that may be caught in the decline of the music business as we now know it.
  5. The radio format of the future that is worth the time and money in innovating.

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Clear Channel Taking Gas In 2nd Quarter

It’s not nice to fire salespeople when you’re having trouble making budget.

Eye-popping info on just how bad things are getting at Clear Channel.

This is why Bob Pittman is sweating.

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  1. From sources close to Clear Channel, the real tracking as the second quarter ends.
  2. Why it is corporate that is letting Pittman down not the major markets.
  3. Some high level heads that will roll if this continues.
  4. The Clear Channel competitor that is getting into their shorts.
  5. What is likely now after Clear Channel revenue continues to dive while their debt continues to grow.

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Reporting for this article was made possible by sources familiar with the situation. When you report news, you are automatically in my Witness Protection Program, which has never revealed a source.   Newstips here.

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No Pay For A Year And Fired By Clear Channel

This is disgusting even by Clear Channel’s low standards.

A man works for them a year without pay.

And then they fire him.

That’s not possible, is it?

With The Evil Empire all mean and hurtful things are possible.

But this time the wronged employee has Clear Channel by the balls.

Here’s how you stand up to these people.

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  1. What triggered this employees firing who wasn’t even asking for a raise.  It’s even worse.
  2. The corporate tactic you should be aware of that set him up for a “lawful” firing in short order.
  3. What made Clear Channel’s gruesome HR department blink. 
  4. How to hit a radio consolidator where it hurts the most if they try to penny pinch your salary.
  5. Who this person is – yes, he is asking me to reveal his name to prevent Clear Channel from saying the story was made up. 

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This article was made possible by a brave soul who isn’t going to stand by and remain silent.  He wanted his name revealed but when you report news, you are automatically in my Witness Protection Program, which has never revealed a source.  Newstips here.

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I’m speaking on “Radio In the Digital Age” at The Talkers Conference in New York June 20th – register here.   Michael Harrison’s great conference – save the date.