5 Hot New Media Businesses

Where are the new business opportunities for traditional and new media?

That’s the question I get all the time. 

This morning I’m going to reveal 5 of them – and where the money can be made. 

This article focuses on 5 opportunities you will want to get in on:

1.  How developing private brand Internet streams can be a big business – fast.

2.  What opportunity is ready made for profits if you are a radio personality.

3.  What one music intensive idea could work in your market tomorrow.

4.  The best way to create content for those new head units being readied for cars that will display the drivers smartphone icons in plain view.

5.  A social networking idea that is so good that you can actually charge fans to be part of it. 

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The Hot New Replacement for Adult Contemporary Radio

Radio stations are dumping adult contemporary formats faster than live audiences are walking out on Charlie Sheen.

Okay, maybe not that fast.

But the latest ratings confirm that AC stations are generally declining and being replaced by a potent format alternative.

All of the strategies I am about to share are also powerful aids to just about any radio format today.

This article reveals what, according to the latest ratings, is the winning new format and digs down to tell you 8 things that these successful stations do to beat their adult contemporary competitors:

1.  What music strategy works best.

2.  How much current music must be played to win.

3.  The “sweet spot decades” for music choice – and the danger zones.

4.  What to do with the weekends.

5.  Do contemporary and hit formats require a morning personality or can you save money.

6.  The condiments, add-ons and embellishments that add a share to your numbers.

7.  What to do with non-news formatic elements.

8.  The online component – what must be done at a minimum online to support new ratings winners on-air.

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How to Make Radio Cool Again

Can radio become cool again?

Not the way most stations broadcast these days. 

I think we all get that live and local would help and that personalities are what listeners crave.  That local artists would distinguish a radio station from Pandora.

But we’ve said all of that.

This article will reveal 7 specific additional things that radio stations can actually do – some can be started right away with no expense –- to make radio cool, desirable and more interesting to young and old listeners alike.

1.  The way to know precisely what your audiences crave and no, I’m not talking about buying a research project.

2.  How stations shoot themselves in the foot during the first 5 minutes of each hour – maybe even the first 3 minutes.

3.  How radio stations increasingly make their audiences feel inferior – that’s right, inferior – and how to put a stop to it next hour.

4.  What does fantasy sports teach radio about what it can do to become cool again?

5.  The one radio station website no station ever does that it ought to do to become relevant to listeners overnight.

6.  Why do young listeners like NPR so much when it doesn’t cater to short attention spans or stupid dj banter?  Anything we can learn from it.  You’ve got it – right here.

7.  Radio’s best friend is …  Do you know?  Do you know that I estimate that 85% of America’s radio stations are not employing this strategy to regain a foothold with today’s listeners?

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

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Lew Dickey’s Royal Wedding

No, not Lew Dickey himself, the newly crowned king of all radio consolidation.

But Kate and William’s royal wedding that looks like it will be turned into a Cumulus attempt at a bad sales promotion and relevant and timely programming.

The Three Stooges are at it again.

The royal wedding is Friday.

Cumulus stations were notified Tuesday that they are sending a jock to the U.K. to cover the wedding for all Cumulus stations.

Nice local programming.

So stations get arguably three days notice to prepare.

Jenn Hobby from the Bert Show in Atlanta (where else?) is going to, as Cumulus Programming Magician Jan Jeffries says, “cover the Royal Wedding and report back to all Cumulus stations with on-going up to the minute color and play by play of the wedding procedure and ceremony.”

Now understand most Cumulus stations have been gutted of live personnel over the past few years. 

And the great majority of the survivors have not had raises in years and it has been forever since a cost of living increase was awarded to a Cumulus employee – unlike the Dickeys and their minions who get special board approved bonuses even when they fail.

Did I mention that most Cumulus part-timers are making minimum wage?

That from their employees’ own description, they are constantly reminded that they can easily be replaced.

Okay … now that I got that out of the way, let’s look at the lunacy of what the soon to be second largest consolidated radio company is doing.

1.  An “urgent” memo you won’t believe from programming chief Jan Jeffries to his stations dictating his terms for the royal wedding – talk about a monarchy!

2.  What radio audiences really want when a TV event captures the public eye.

3.  Why the Dickeys are leaving their affiliate stations at the altar.

4.  The main reason today’s big, powerful media businessmen (and “men” seems to be an accurate description) don’t know how to connect with listeners or advertisers – even when a special event is handed to them. 

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

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Apple’s Radio Killer to Launch Early

It looks like Apple’s music locker that stores the iTunes library of 200 million of their subscribers is ready to launch early.

Ahead of Google.

And may have a surprise for the recently launched Amazon music locker.

More importantly, if Apple does what I think they are going to do, their new subscription streaming music discovery service could be the death knell for music radio.

Unless …

I’ve put together a special report on the very latest about Apple’s plans and what Google and Amazon are up to.  

If you’re a subscriber, thank you for joining our group and simply click through and unlock the content.

If you haven’t subscribed yet and would like to access this story, let me tell you what you will get. 

1.  All the evidence up to the minute on what Apple is doing that indicates it is up to something big that could greatly impact music radio.

2.  Why Apple appears to be readying something more than a music locker for iTunes customers – here’s the dead giveaway.

3.  A special section on how this streaming service could be a radio killer and what radio stations can do about it.

4.  One way that radio stations can respond now – before the cloud stream takes over – that will act as an insurance policy to keep listeners engaged and coming back.  I’ll name the things you can do that Apple cannot do – and they all make you bigger and stronger.

5.  My best prediction as to how much of an impact cloud-based music discovery services will have on radio and what comes down to the only two options stations can choose from. 

One is lethal. 

One breathes new life into commercial radio.

It’s all here.

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Smart Phones, Dumb Outcome

What I am about to share with you is some of the scary stuff that is actually being revealed about personal information we are giving up every minute of every day on our smartphones and mobile devices without even knowing it.

How consumers can, by their use of mobile devices, tell researchers how happy they are, where they are likely to go next (with over 93% accuracy) and identify who the “influencers” are who can change other people’s minds.

Good?

Not if the current debate brewing over privacy concerns and the mobile Internet continues to rage.

I end with 5 rules that must not be violated if you want to stay on the good side of mobile Internet audiences.

Subscribers, click through.

If you have not yet subscribed, this is a great article to start with and unlock the content.

The pros and many hidden cons of mobile Internet privacy, starts here.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

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Appcasting Is the Next Radio

In the next 12 months or so, a lot of major changes are going to take place in the radio industry.

I’m not speaking of the prospect of more consolidation – not at all – because in the end consolidation will not save the radio industry.

Appcasting is the future of radio.

Former NPR President and CEO Vivian Schiller, speaking at Harvard last week, warned that radio as we know it is over and that a new breed of non-radio competitors is coming.

So, today I want to get you ready.

If you are subscriber, click through and unlock the content.

If you would like to access this story, let me tell you what you will get:

1.  The compelling evidence that broadcasting will be replaced sooner than you think by what I call appcasting. 

2.  The 2 main content directions you can choose.  The one most existing stations are likely to take is the wrong one with bad odds for success.  But I am going to tell you which is which.

3.  The most dangerous pitfalls to appcasting.  Avoid these and you can be off and running.

4.  How streaming can work in the new world of appcasting.  Warning:  this is not your father’s web streaming. 

5.  How to defend against competitors who will attack you but follow this strategy and you will cut them off at the pass.

The answers begin here.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

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