Monthly Archives: October 2024

Wednesday, October 23, 2024

Music’s Mental Health Crisis

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  • Liam Payne’s death repercussions on the music business.
  • Why musicians are succumbing to mental health issues now.
  • A warning about social media.
  • Missed opportunities for a tuned-out radio industry.

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Monday, October 21, 2024

Beasley Dismantling Greater Media

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  • The thinking behind tinkering with their major revenue markets.
  • What last week’s brutal Philly layoffs mean for the company.
  • Excruciating details on talent getting screwed – with recent contract extensions.
  • Can they maintain ratings and revenue by voice tracking? The evidence.

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Friday, October 18, 2024

What Radio Listeners Would Tell Researchers

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  • The list of complaints that go beyond the obvious.
  • How to fix every objection for free.
  • The missing element for happier music format listeners.
  • How younger audiences feel about news.
  • The 2 biggest mistakes research would have prevented before hurting radio stations.

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Wednesday, October 16, 2024

Beasley is on the Clock

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  • The single best telling indicator if Beasley is going to go under.
  • Other signs that add up to financial trouble ahead.
  • Comparing Beasley to Audacy, Cumulus and iHeart at the same point in time.
  • The new business Beasley is embracing instead of podcasting and digital.

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Tuesday, October 15, 2024

Playing Politics with Audacy

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  • How Audacy is being hurt by politicians and regulators.
  • Other license renewals being kicked around by politicians.
  • How Audacy bankruptcy ‘judge shopping’ backfired.
  • Potential new scrutiny for Beasley, Urban One, Salem.
  • What Cumulus and iHeart’s 2nd bankruptcies will have to deal with this time around.

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Friday, October 11, 2024

It Feels Like Radio Is Giving Up

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  • Compelling evidence that hedge fund owners have had enough.
  • What to expect from “The Great Retreat”.
  • The repercussions from Walls Street’s “dark future”.
  • How to increase your cume as a defense strategy.
  • Advice for advertisers caught in hedge fund hell.
  • And, if you’re NOT going bankrupt and staying in business, a checklist of mistakes to avoid.

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Wednesday, October 9, 2024

Engagement Not Quarter Hour

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  • Tearing up the way radio is measured.
  • The surprising leader in rebuilding a radio station’s audience.
  • How to capture more listeners in a world with an 8-second attention span.
  • The biggest turn-offs that can be fixed.
  • The only thing you should pay a program director for.

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Tuesday, October 8, 2024

A Warning About Radio’s Digital Revenue

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  • How radio’s approach to digital advertising is about to do a 180.
  • The net effect on spot advertising.
  • “Digital Dating” – why you may be seeing more of it.
  • A new side hustle that could redefine a station’s digital strategy.
  • An unanswered question: will market managers still be pushed to package radio and digital at their discretion.

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Monday, October 7, 2024

Older Audience Listening Habits Changing

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  • The first significant changes in loyal radio listeners.
  • How stations are inadvertently letting older listeners get away.
  • Hacks to stop older audience erosion.
  • How to bolster time spent listening.
  • The risk to popular classic hits, classic rock and adult contemporary.

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Friday, October 4, 2024

Paywalls, Subscriptions and Younger Audiences

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  • Will CNN’s paywall work, will SiriusXM get young people to pay, is Spotify going to raise rates and keep subscribers?
  • What in-demo consumers ARE willing to pay for.
  • The viability of ad-supported revenue models.
  • The appeal of free and freemium.
  • The one thing – and only one – that must be present to charge a premium.

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Wednesday, October 2, 2024

Audacy as a Private Company

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  • The Soros plan to hideout.
  • What David Field must deliver and how long he has to do it.
  • One thing that can totally derail Soros’ growth plans.
  • Why Audacy competitors may have to rethink their strategy.

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