Paywalls, Subscriptions and Younger Audiences

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  • Will CNN’s paywall work, will SiriusXM get young people to pay, is Spotify going to raise rates and keep subscribers?
  • What in-demo consumers ARE willing to pay for.
  • The viability of ad-supported revenue models.
  • The appeal of free and freemium.
  • The one thing – and only one – that must be present to charge a premium.

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