Details on RIFs from a company that now earns 50% of its income from digital
Last year after subtracting some corporate salaries and far fewer station jobs, Townsquare did no further reductions in force beyond 6%.
Their bigger brothers and sisters at Cumulus, Entercom and Beasley could not say the same thing. And even smaller, independent operators feeling the financial hurt of the pandemic resorted to firings.
Saga, one of the most stable operators, made some adjustments early in the year but mostly cutback on the use of part-timers – still, nothing near what the consolidators were forced to do.
We’re getting a sense for how radio groups will handle their personnel expenses in 2021, a year that they had hoped would be a comeback from the coronavirus not another spike of it.
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