A survey of young people under 16 shows that the number one brand in their lives is YouTube.
YouTube beat out Hershey, Oreos and a bunch of other edibles but nothing is dearer to their hearts than YouTube.
If you have a young child, you already know this.
What you may not know is that YouTube – not radio, not traditional TV – is far and away the future of communication with this age group.
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- How YouTube stands to impact radio even as the industry has yet to figure out 18-34 year old Millennials.
- The surprising – and maybe shocking ways – the next generation is using YouTube.
- How teenagers are monetizing content by recording on an iPhone and selling product placement to radio advertisers.
- More revenue than most radio stations make from all their present digital initiatives put together.
- How long it takes a YouTuber to decide on whether to watch a particular video (take a guess).
- Advantages and one big disadvantage you will want to get ahead of.
The answers begin here.
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