YouTube Is The Next Radio

A survey of young people under 16 shows that the number one brand in their lives is YouTube.

YouTube beat out Hershey, Oreos and a bunch of other edibles but nothing is dearer to their hearts than YouTube.

If you have a young child, you already know this.

What you may not know is that YouTube – not radio, not traditional TV – is far and away the future of communication with this age group.

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  1. How YouTube stands to impact radio even as the industry has yet to figure out 18-34 year old Millennials.
  2. The surprising – and maybe shocking ways – the next generation is using YouTube.
  3. How teenagers are monetizing content by recording on an iPhone and selling product placement to radio advertisers.
  4. More revenue than most radio stations make from all their present digital initiatives put together.
  5. How long it takes a YouTuber to decide on whether to watch a particular video (take a guess).
  6. Advantages and one big disadvantage you will want to get ahead of.

The answers begin here.

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Alpha’s Money Problems

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  1. Hey, what happened to live and local?
  2. How Alpha is acting like iHeart.
  3. Examples of cost cutting that would make Bob Pittman wet his pants in glee.
  4. The thing Alpha air talent is worried about most.
  5. Is this the end of Alpha?

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They’re Baack: CBS Radio Layoffs

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  1. If I know about the next CBS Radio layoffs, then HR is working on it to hit around this date.
  2. Clues to who is at risk for being laid off.
  3. Whose jobs are safe.
  4. Why would such a good radio group cut more good people away.
  5. The next layoffs after this one – yes, they’re working on it.

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iHeart Attack: Poaching Competitor’s High Profile Sellers

INSIDE iHEART’S DIRTY POACHING TRICKS …

  1. You’ve never seen compensation packages like these --- no, correction, iHeart’s existing salespeople have never seen compensation packages like these.
  2. How big revenue producers are promised the world.
  3. The catch.
  4. iHeart’s real motivation for hitting below the belt.
  5. The terms of one of their actual job offers.
  6. Shocker: what happens if you turn iHeart down.

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Where The Radio Jobs Are

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Pandora’s Decline

INSIDE . . .

  • Younger audiences find Pandora boring.
  • Spotify is preferred but it has a heap of trouble.
  • Out of contract with the major record labels who want higher music licensing fees.
  • Great opportunity for radio except for the repetitious music, hype and 16 minutes of commercials per hour.
  • YouTube is the replacement for streaming music and hit radio.

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The Rumors About Sean Hannity

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The CBS Radio Surprise Suitors

INSIDE …

We all may be looking in the wrong place for the next CBS Radio station buyers.

They are right in front of our eyes but we tend to see the desperate buyers like Entercom’s David Field instead maybe because he’s so blatantly desperate to grow.

Imagine that, growing a radio group with all the debt it entails in an industry that is doing nothing but contracting.

And the destabilization that is about to come will uproot good operators who are still trying to fight these incompetents who are driving down ad rates and forcing market changes even on them.

  • Who are 2 surprise radio buyers for CBS Radio that nobody ever mentions even though they could be CBS employees’ next boss.
  • How CBS will accommodate greedy suckers who have their eyes on certain specific CBS local markets. Yes, there’s a strategy for that, too.
  • What’s more attractive to Les Moonves than even money in unloading the entire radio division – understand this and you’ve got it.
  • Details on the destabilization of the radio industry that will happen when buyers overreach to add prime properties that they plan to strip to the core.

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Shock Turnaround – iHeart Recruiting Local Sellers

INSIDE ...

  1. Why? They’ve been touting programmatic buying for years now.
  2. The extent of iHeart’s recruiting.
  3. Where they are likely to steal key account execs for local sales positions.
  4. What this means for competitors.
  5. Warning: They’ve done this before and here’s what eventually happened.
  6. How iHeart is going all out to dramatically increase the size of sales forces in local markets.

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