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• Have a seat before you read the bounties they are paying for certain employees.
• Here’s what the payout looks like – do you think Cumulus will be writing a lot of checks?
• A smaller market nightmare.
• Why managers are pissed.

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Newstips • Jerry • Samples • 4,750 Stories

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A questionable strategy competitors could exploit

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• Something’s gotta give – Dan Bongino is pushing Cumulus to fire him.
• Suddenly he’s the (76ers) Ben Simmons of radio – their shared playbook.
• Why Bongino is risking losing 300+ radio affiliates for a mini-insurrection against Mary Berner.
• The real reason for his recent work stoppage on radio while continuing his podcast.
• How it will end – who will blink first Berner or Bongino and what it means.

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• Losing money is one thing – the bigger reason talent has had enough.
• The way radio groups get away with it without advertisers finding out and demanding a lower endorsement rate.
• Is this limited to a few groups or is fee sharing going mainstream anytime soon.
• And, is it even legal?

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Inside:  A recent revamp of work rules, remote working and benefits failed to address compensation. 

• Who will be in line for a long-overdue pay raise? 

• What “we will never return to the office as we knew it” really means for iHeart employees.

• A warning about iHeart’s just announced “New Work Environment”. 

• The new 9-point Culture Code and how iHeart has already violated every one of them. 

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Dan Bongino threatens Mary Berner

• What’s keeping Berner from firing Bongino.
• How Bongino’s it’s either end vaccine mandates or I quit ultimatum will play out.

Audacy’s WideOrbit Nothingburger

• How Audacy’s purchase of WideOrbit effects other radio groups trusting their confidential metrics to WideOrbit.
  

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An unorthodox fourth quarter fix to bolster sales.

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• Preview revenue numbers for the all-important third-quarter ahead of radio CEO spin.
• A slight of hand to look for when radio groups announce their doctored and misleading third quarter revenue.
• The 3^rd Q local and national revenue trends in advance.
• The clever decoys iHeart, Audacy and Cumulus will use to divert attention from declining businesses.

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• This is what Audacy has been reduced to as they get their clocks cleaned again.
• How Audacy became Beasley’s bitch.
• Documented – David Field’s personal decisions coming back to haunt Audacy. 
• The one decision Field could have made (but didn’t) that would have guaranteed the success of the CBS merger that they botched and are paying for now.

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• Wait for it -- Nielsen’s answer to impression selling. 
• Do you know what “audio activation” is? – neither do most radio sellers. 
• The best way to sell more national business is to be like TV – here’s their new-found secret.
• How national advertisers view radio according to private surveys (advertisers like Allstate, P&G, Home Depot, Lowes, McDonald’s and others and not just their agencies).
• On-air programming will change when impression selling kicks in.

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• Did someone bully David Field in the schoolyard? Entercom/Audacy’s years-long obsession with cutting talent fees. 
• The ugly terms of their latest move to force talent to work for less. 
• The unintended consequences for advertisers (many who don’t even know that they may be funding Audacy’s Big Steal). 
• Their salespeople are reportedly already leaving in droves – what about talent that advertisers prefer for endorsement ads?

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• Imagine selling stations in the fastest growing city in a mega-populous state – what are they thinking?
• No buyers, no problem – how group owners will use the new $44,000 low to unload more stations.
• Giving it away is the new selling – the strategy debt-laden radio companies have concocted to get around the absence of interested buyers. 
• The thing that’s suddenly more attractive than selling stations group owners no longer want.

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• Audacy failed to direct deposit paychecks on time Friday scaring and inconveniencing employees.
• The same day iHeart announced a long list of fabulous new benefits.
• Audacy on-air talent becoming the resistance after another reduction of their fees.
• iHeart is worried about losing employees to the “Great Radio Resignation” – here’s how Audacy is responding to fed up employees.

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