End of the Nielsen “Blackmail” Strategy

By “Blackmail” we mean the specific dictionary definition that closely applies – the use of threats or manipulation to get someone to do something.

That includes the fear of being left out of ratings if a station does not subscribe or the consequences of not including alternative and more affordable rating services for media buyers.

The Bain/Nielsen lock on ad agencies that forces them to use Nielsen ratings is about to come to an end.

One of the major ad agency objections to Eastlan ratings is that the numbers are not readily available in their software systems. 

Suddenly seemingly out of nowhere comes the least likely hero to rescue local radio from Nielsen’s expensive ratings monopoly.

Read the full article now  

Newstips 

Urban One Moves on Cumulus

Radio CEOs don’t do these things – they don’t troll for stations.

Urban One needs stations and Cumulus needs to offload them.

But it’s not that simple.

Lenders are avoiding radio loans these days and when a radio group tries to acquire, the stock market punishes them (I’m thinking of Beasley here when they tried it a few years back).

It’s enough to make a casino owner like Liggins wonder what it’s going to take to get someone’s attention at Cumulus to do business with him.

Actually, he has a very creative idea.

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Newstips here

The iHeart Real Estate Selloff

  • Tampa sold first – the details of the sale
  • iHeart’s other major market studio offices that are actively for sale
  • What they will do with selling smaller market studio/offices
  • The plan for downsizing space in rental markets

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Do you have information you want to share with Jerry confidentially?  Email him privately here

Newstips here

Previous Stories

Podcasting is the Enemy

  • The new projections on podcasting’s economic future
  • NPR’s podcasting formula
  • A warning about podcasting’s effect on broadcasting
  • The surprising behavior of young people and podcasts

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Do you have information you want to share with Jerry confidentially?  Email him privately here

Newstips here

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Has Radio Gone Nuts?

  • 5 radio music superstars being accused by radio of a “hub and spoke conspiracy” against radio (what the hell is that?).
  • The hiring of an expensive law firm when the group is short on money.
  • The “music killed the radio star” defense explained.
  • The quick way to make a fair deal with the music business.

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Do you have information you want to share with Jerry confidentially?  Email him privately here

Newstips here

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iHeart’s Fake Turnaround

  • A warning about what they are not saying is going on behind the scenes at iHeartMedia
  • Do they have enough money to last the year?
  • What’s a stripped-down station look like (because they’re coming)?
  • Who will iHeart employees’ new bosses be?

Read the full article now  

Do you have information you want to share with Jerry confidentially?  Email him privately here

Newstips here

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Radio’s Digital Implosion

Radio’s fake digital future was confirmed again recently by more first quarter revenue misses even as red hot TikTok and Instagram, Google and Facebook are experiencing critical problems – how local radio should be jumping all over them.

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Do you have information you want to share with Jerry confidentially?  Email him privately here

Newstips here

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