End of the Nielsen “Blackmail” Strategy

By “Blackmail” we mean the specific dictionary definition that closely applies – the use of threats or manipulation to get someone to do something.

That includes the fear of being left out of ratings if a station does not subscribe or the consequences of not including alternative and more affordable rating services for media buyers.

The Bain/Nielsen lock on ad agencies that forces them to use Nielsen ratings is about to come to an end.

One of the major ad agency objections to Eastlan ratings is that the numbers are not readily available in their software systems. 

Suddenly seemingly out of nowhere comes the least likely hero to rescue local radio from Nielsen’s expensive ratings monopoly.

Read the full article now  

Newstips 

Urban One Moves on Cumulus

Radio CEOs don’t do these things – they don’t troll for stations.

Urban One needs stations and Cumulus needs to offload them.

But it’s not that simple.

Lenders are avoiding radio loans these days and when a radio group tries to acquire, the stock market punishes them (I’m thinking of Beasley here when they tried it a few years back).

It’s enough to make a casino owner like Liggins wonder what it’s going to take to get someone’s attention at Cumulus to do business with him.

Actually, he has a very creative idea.

Read the full article now  

Do you have information you want to share with Jerry confidentially?  Email him privately here

Newstips here

The iHeart Real Estate Selloff

  • Tampa sold first – the details of the sale
  • iHeart’s other major market studio offices that are actively for sale
  • What they will do with selling smaller market studio/offices
  • The plan for downsizing space in rental markets

Read the full article now  

Do you have information you want to share with Jerry confidentially?  Email him privately here

Newstips here

Previous Stories