Why Is SiriusXM Consolidating?

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Click to read: What’s Stalling the Audacy Reorganization … Is Radio Ready for a Comeback? … Younger Demos Want These Radio Changes … Surge Pricing for Radio … Stupid On-Air AI Tricks … How Nielsen is Killing Audience Gains … iHeart Fast-tracking AI at Stations … Blocking TikTok’s Knockout Punch to Radio … The Stakes in Audacy Bankruptcy Talks … Class of ‘27’s Changing Views on Radio …  iHeart is Coming After Your Spot Revenue …

You may also like: A Radio Station That Got Music Discovery Right … The Meaning of the “White Noise” Podcast Boom … Music Radio’s Secret Weapon Against Streamers … How Consolidators Plan to Change Ad Sales … The End of the Market Manager … Bottom Feeder Buying Cumulus, Audacy Debt …  The Audacy Reorganization Talks … Shockers Ahead from iHeart, Audacy … What’s for Sale at Audacy … Audacy to Renege on Pension Plans

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Inside:  Younger demos would listen to radio for this – their new number one need

Read the full article now   

Click to read: Surge Pricing for Radio … Stupid On-Air AI Tricks … How Nielsen is Killing Audience Gains … iHeart Fast-tracking AI at Stations … Blocking TikTok’s Knockout Punch to Radio … The Stakes in Audacy Bankruptcy Talks … Class of ‘27’s Changing Views on Radio …  iHeart is Coming After Your Spot Revenue … A Radio Station That Got Music Discovery Right … The Meaning of the “White Noise” Podcast Boom

You may also like: … Music Radio’s Secret Weapon Against Streamers … How Consolidators Plan to Change Ad Sales … The End of the Market Manager … Bottom Feeder Buying Cumulus, Audacy Debt …  The Audacy Reorganization Talks … Shockers Ahead from iHeart, Audacy … What’s for Sale at Audacy … Audacy to Renege on Pension Plans …Airplay and Attention Span … Bankruptcy Talks Accelerate After Audacy 2Q Earnings Disaster

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A way to increase listening by undoing Nielsen’s forced errors

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Click to read: iHeart Fast-tracking AI at Stations … Blocking TikTok’s Knockout Punch to Radio … The Stakes in Audacy Bankruptcy Talks … Class of ‘27’s Changing Views on Radio …  iHeart is Coming After Your Spot Revenue … A Radio Station That Got Music Discovery Right … The Meaning of the “White Noise” Podcast Boom… Music Radio’s Secret Weapon Against Streamers … How Consolidators Plan to Change Ad Sales … The End of the Market Manager …

You may also like: Bottom Feeder Buying Cumulus, Audacy Debt …  The Audacy Reorganization Talks … Shockers Ahead from iHeart, Audacy … What’s for Sale at Audacy … Audacy to Renege on Pension Plans …Airplay and Attention Span … Bankruptcy Talks Accelerate After Audacy 2Q Earnings Disaster … What to Expect from 2^nd Quarter Revenue … Record Labels Confirm the Decline of CHR …  The Big Consolidators Plan for the Future

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INSIDE …

• Why radio should care about Spotify’s inartful trashing of “white noise” that is increasingly popular.
• The way radio can dissect an audience that is beginning to prefer chill as a source of entertainment.
• The “white noise” that Spotify is trying to kill earns up to $18,000 a month– more than most remnant ads radio has been resorting to lately.
• No, “white noise” isn’t the next affordable format for radio, but here’s what the trend suggests are a few that are.

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Radio’s Fate Hangs in the Balance: 4^th Quarter Pivotal for Survival
Music Radio’s Secret Weapon Against Streamers
How Consolidators Plan to Change Ad Sales
The End of the Market Manager
Audacy to Renege on Pension Plans

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