The Meaning of the “White Noise” Podcast Boom


  • Why radio should care about Spotify’s inartful trashing of “white noise” that is increasingly popular.
  • The way radio can dissect an audience that is beginning to prefer chill as a source of entertainment.
  • The “white noise” that Spotify is trying to kill earns up to $18,000 a month– more than most remnant ads radio has been resorting to lately.
  • No, “white noise” isn’t the next affordable format for radio, but here’s what the trend suggests are a few that are.

Read the full article now   

Radio’s Fate Hangs in the Balance: 4th Quarter Pivotal for Survival
Music Radio’s Secret Weapon Against Streamers
How Consolidators Plan to Change Ad Sales
The End of the Market Manager
Audacy to Renege on Pension Plans

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