INSIDE …
- Why radio should care about Spotify’s inartful trashing of “white noise” that is increasingly popular.
- The way radio can dissect an audience that is beginning to prefer chill as a source of entertainment.
- The “white noise” that Spotify is trying to kill earns up to $18,000 a month– more than most remnant ads radio has been resorting to lately.
- No, “white noise” isn’t the next affordable format for radio, but here’s what the trend suggests are a few that are.
Radio’s Fate Hangs in the Balance: 4th Quarter Pivotal for Survival
Music Radio’s Secret Weapon Against Streamers
How Consolidators Plan to Change Ad Sales
The End of the Market Manager
Audacy to Renege on Pension Plans
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