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Jerry Del Colliano

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Tuesday, September 26, 2023

Is Radio Ready for a Comeback?

Inside:  An updated guide to buying back in and what not to air

Read the full article now   

Click to read: Younger Demos Want These Radio Changes … Surge Pricing for Radio … Stupid On-Air AI Tricks… How Nielsen is Killing Audience Gains … iHeart Fast-tracking AI at Stations … Blocking TikTok’s Knockout Punch to Radio … The Stakes in Audacy Bankruptcy Talks … Class of ‘27’s Changing Views on Radio …  iHeart is Coming After Your Spot Revenue … A Radio Station That Got Music Discovery Right … The Meaning of the “White Noise” Podcast Boom …

You may also like: … Music Radio’s Secret Weapon Against Streamers … How Consolidators Plan to Change Ad Sales … The End of the Market Manager … Bottom Feeder Buying Cumulus, Audacy Debt …  The Audacy Reorganization Talks … Shockers Ahead from iHeart, Audacy … What’s for Sale at Audacy … Audacy to Renege on Pension Plans …Airplay and Attention Span … Bankruptcy Talks Accelerate After Audacy 2Q Earnings Disaster

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