How Consolidators Plan to Change Ad Sales

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  • Disruptive changes to how account execs will sell. 
  • Where the size of station sales forces is headed – smaller to save compensation or larger to boost revenue? 
  • Cleaning up collections. 
  • Questionable sales practices for iHeart, Audacy and Cumulus that could easily become accepted everywhere.
  • Solutions for redefining the role of sales manager and how to get maximum revenue from salespeople.

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