Music Radio’s Secret Weapon Against Streamers


  • There’s lots of news among younger demographics lately who prefer streaming music services like Spotify and Apple Music over terrestrial radio – both have weaknesses but now radio has a way to regain listeners glued to their AirPods.
  • It’s something that Spotify can’t do (they still think they need to be more like radio!).
  • Nielsen stands in the way, but there is a workaround.
  • Evidence that young music loving audiences would turn the radio back on for this new approach to music programming.
  • There’s even a way for big consolidators to get in on this but don’t make the mistake they are sure to make.

Read the full article now   

How Consolidators Plan to Change Ad Sales
The End of the Market Manager
Audacy to Renege on Pension Plans
Record Labels Confirm the Decline of CHR
Bottom Feeder Buying Cumulus, Audacy Debt

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