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School has resumed and with it more observations about how the next generation is viewing the music and media space – I have found tracking their changing opinions very helpful in understanding the changes ahead.
- Their real time take on radio and satellite.
- A potential snag ahead for streaming music services that have replaced radio in their lives.
- They are suspicious of AI but there is one significant exception.
- How their musical tastes differ from the previous generations. Don’t assume.
- The type of podcasting that they might be more receptive to.
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