- The cost of ratings is forcing stations to find alternatives as they see their spot revenue decline.
- The obvious alternative is paying for another less expensive ratings service but it isn’t the only answer.
- Local and regional sellers particularly are having success through their own creativity and I’ve gathered a few of the proven methods for you this morning.
- Actually, even if you can afford to pay Neilsen, you’ll want to check out these tactics that could be used against you by a savvy competitor.
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