- It’s crazy but radio is in the business of not being radio – pressure to make digital replace spot revenue losses, the willingness to drive their best listeners to podcasting competitors – even changing radio’s name to audio.
- But is it working? Will it work? PricewaterhouseCoopers and the Interactive Advertising Bureau have evidence of the pivot away from radio by radio.
- Why radio companies are not migrating to higher-margin growth businesses.
- The changing media revenue pie – what radio is now fighting for.
- The truth behind radio’s reinvention from people who spend the ad money.
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