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Jerry Del Colliano

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Tuesday, July 19, 2022

Radio Ad Revenue to Drop 10% Next Year

  • The biggest losers will be … 
  • The way around a 10% ad shortfall 
  • Is it better to slash prices or maintain rates?
  • What the largest radio groups are preparing to do now
  • Why August 5th is a big day for Audacy

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Previously:  Warshaw Walks Away from Cumulus …  Audacy’s Long Goodbye …  iHeart & Audacy Driving Down Ad Rates …  Why Audacy Stock is Now Worth 77 Cents … iHeart Crashing …  A Change in Radio Rates and Contract Length …  Warshaw Inciting Cumulus Shareholder Revolt … Cumulus to Layoff Station Personnel …  Westwood One to Shutter Another Division … 

You may also like: The Danger of Electric Cars to Radio …  Audacy & iHeart Playing Dirty with Ad Rates … Townsquare’s Major Expansion … Cumulus Just Screwed Itself … Average Song Length Nose Dives … Recession Plans at the Big 3 Radio Groups

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