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Jerry Del Colliano

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Thursday, July 14, 2022

iHeart & Audacy Driving Down Ad Rates

  • The reputed largest giveaway by a radio station ever (Audacy) 
  • This week’s iHeart platform deal that eviscerated what a client pays for radio ads 
  • How consolidators are putting the squeeze on independent local competitors
  • How buyers are having their way with radio rates without the knowledge of the client

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Previously:  Why Audacy Stock is Now Worth 77 Cents … iHeart Crashing …  A Change in Radio Rates and Contract Length …  Warshaw Inciting Cumulus Shareholder Revolt … Cumulus to Layoff Station Personnel … The Danger of Electric Cars to Radio … Audacy & iHeart Playing Dirty with Ad Rates

You may also like:  Cumulus Just Screwed Itself … Average Song Length Nose Dives … Recession Plans at the Big 3 Radio Groups

Most Popular:  Westwood One to Shutter Another Division …Audacy Stock Downgraded to Zero … Cumulus to Layoff Station Personnel

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