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Jerry Del Colliano

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Monday, July 25, 2022

What iHeart Will Do

  • A warning about how they will operate after missing revenue goals
  • Starting to change the way they handle local sales
  • How they will make up the decline in local and national revenue 
  • Their new podcasting narrative 
  • How their bankruptcy may have to be re-engineered

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Previously:  Audacy & iHeart Undercutting Ad rates by 75% …  Audacy’s Big Reveal …  A Paid FM App Replacing Car Radio …  Radio Ad Revenue to Drop 10%Next Year …  Warshaw Walks Away from Cumulus …  Audacy’s Long Goodbye …  iHeart & Audacy Driving Down Ad Rates …  Why Audacy Stock is Now Worth 77 Cents … iHeart Crashing …  A Change in Radio Rates and Contract Length 

You may also like:  Warshaw Inciting Cumulus Shareholder Revolt … Cumulus to Layoff Station Personnel … Westwood One to Shutter Another Division …  The Danger of Electric Cars to Radio …  Audacy & iHeart Playing Dirty with Ad Rates … Townsquare’s Major Expansion … Cumulus Just Screwed Itself … Average Song Length Nose Dives

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