iHeart’s Plan to Take 100% of Local Buys

  • iHeart rate hardball just got worse 
  • The surprises iHeart is readying next
  • You may have to defend against the practice of “limbo” selling 
  • A heads up for iHeart competitors fighting over the same ad buys

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Previously:  Larkin’s Audacy CutsThe Cox Radio Sales Finalists …  The Big Revenue Source Cumulus is Hiding…  Audacy Faces Bankruptcy Next Year …  Details of Apollo Cox Selloff Revealed …  Apollo Explores Selling Cox Radio …  How Employees Would Fix Audacy …  $5,000 Springsteen Tickets …  Plunging Morale is Costing Audacy …  What iHeart Will Do

You may also like:  Audacy & iHeart Undercutting Ad rates by 75%  … Audacy’s Big RevealWarshaw Walks Away from Cumulus Audacy’s Long Goodbye Why Audacy Stock is Now Worth 77 CentsiHeart Crashing…  A Change in Radio Rates and Contract Length …  Warshaw Inciting Cumulus Shareholder RevoltCumulus to Layoff Station Personnel …  Westwood One to Shutter Another Division

Journalism is printing what someone else does not want printed.  Everything else is just public relations --  George Orwell