iHeart Rushing into NFTs

  • You may know NFTs as digital artwork that makes headlines when it sells for crazy sums of money – why iHeart’s Bob Pittman is going balls on in for NFTs even as The Wall Street Journal says sales are flattening.
  • Wait, wait – don’t tell Pittman that Coke, Pepsi and Budweiser are getting in big time and he wants to create audio platform products to further drain money from competitor’s radio buys – his plan.
  • Here’s an easy way to understand the definition of NFTs and that dirty word blockchain.
  • There’s money in it for radio but it’s local not national – here’s a link to a list of opportunities.

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