By “Blackmail” we mean the specific dictionary definition that closely applies – the use of threats or manipulation to get someone to do something.
That includes the fear of being left out of ratings if a station does not subscribe or the consequences of not including alternative and more affordable rating services for media buyers.
The Bain/Nielsen lock on ad agencies that forces them to use Nielsen ratings is about to come to an end.
One of the major ad agency objections to Eastlan ratings is that the numbers are not readily available in their software systems.
Suddenly seemingly out of nowhere comes the least likely hero to rescue local radio from Nielsen’s expensive ratings monopoly.
- iHeart Playing the Long Game on Selling Out
- Audacy & Cumulus Joining Forces
- Dropping Like Flies at Audacy Midwest
- Rough Times Ahead for Stations Using Ratings
- Cumulus Escalates Management by Fear
- Race to the Bottom on Ad Rates
- DIY Streaming DJs Threaten Radio
- Owners Rethinking the Viability of Conservative Talk
- Cox Employees Leaving for Audacy
- iHeart Accelerates Merging Clusters