End of the Nielsen “Blackmail” Strategy

By “Blackmail” we mean the specific dictionary definition that closely applies – the use of threats or manipulation to get someone to do something.

That includes the fear of being left out of ratings if a station does not subscribe or the consequences of not including alternative and more affordable rating services for media buyers.

The Bain/Nielsen lock on ad agencies that forces them to use Nielsen ratings is about to come to an end.

One of the major ad agency objections to Eastlan ratings is that the numbers are not readily available in their software systems. 

Suddenly seemingly out of nowhere comes the least likely hero to rescue local radio from Nielsen’s expensive ratings monopoly.

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