Doomsday Plan Readied for Cumulus

Things are going so poorly for Cumulus that the radio group reportedly has developed a secret “doomsday plan” that kicks in when all other remedies fail.

Another bankruptcy doesn’t solve their problems:  It’s still an option that is coming closer to reality but then the lenders who now own Cumulus take another haircut and their losses become more permanent.  But their so-called “doomsday plan” is a Hail Mary that is launched before then with disrupting effects on their employees and stations.

  • Changes to programming and sales.
  • Extreme repercussions greater than even their worst layoffs and furloughs.

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