Rough Times Ahead for Stations Using Ratings


  • Nielsen is on the ropes after delisting non-subscribers from all-important ad agency visibility. 
  • The latest trick that Nielsen is reportedly using against subscribers who switch to Eastlan. 
  • The 2 new options that financially-pressed radio owners will soon have as alternatives to high priced ratings.
  • Disruption alert: what we’re watching unfold in markets 1 through 50.

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