Private Equity Experiencing Radio Hesitancy

INSIDE …

  • iHeart’s Bob Pitman was the second big radio CEO to get the message from private equity – but who was the first, and why do they know best.
  • Why lenders are now pushing owners away from legacy radio.
  • Here are the groups that will be among the first to take private equity’s bait and distance themselves from radio even though it continues to generate most of their revenue.
  • The reason digital is no longer a slam-dunk for radio hesitancy.

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