iHeart Accused of Buying Podcast Audiences

  • The way they fool clueless advertisers AND charge them a premium
  • What they’ve spent and made in Podscam
  • The potential fraud and ethics issues
  • Doing this on stale episodes – guess how old the content is?

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Previously: Warshaw’s Double Acquisition Rollup … First Look at 3rd Quarter Revenue Projections … The Street Expects Audacy to Sell “Prized” Stations … Surprise: Young People Prefer Talk Radio … Spotify’s Pivot to Audio Books … Audacy Hiring Cheaper While Laying Off … Headwinds in Cox Radio Selloff … Why Audacy Continues to Deny Bankruptcy … Late-Stage Consolidation … Expanded Firings on the Table at Audacy …

You may also like: Saga Off the Sales Block … Now It Can Be Told About Lowry Mays … Audacy & Lenders Reportedly Lawyering Up … iHeart’s Newest Way to Fire Without Fallout … How Audacy Lost $1 Billion in 3 Years… An Unexpected Development at Saga … What Would Make Young Demos Put Up with Commercials … A Hail Mary for Audacy … The Truth About Radio Performance Royalties

Journalism is printing what someone else does not want printed.  Everything else is just public relations --  George Orwell