Sales and programming have always been a tough balance in radio.
Where sales dominate, the product tends to be compromised and where programmers have unfettered control, the station can become difficult to unlock maximum ad revenue.
It’s a sensitive balance. One Entercom sports station (they have sports radio in 29 of the top 30 markets) actually went there – put it in writing in a recent staff memo with some colorful language that interferes with programming and putting the station at a competitive disadvantage. We have the memo.
