Sales and programming have always been a tough balance in radio.
Where sales dominate, the product tends to be compromised and where programmers have unfettered control, the station can become difficult to unlock maximum ad revenue.
It’s a sensitive balance. One Entercom sports station (they have sports radio in 29 of the top 30 markets) actually went there – put it in writing in a recent staff memo with some colorful language that interferes with programming and putting the station at a competitive disadvantage. We have the memo.
Recent Posts
- iHeart’s Foreign Ownership Hall Pass
- Radio’s Self-Inflicted Markdown
- Cumulus’ Death Spiral
- Inside iHeart’s Barter Machine
- The Audience That Stayed
- Foreigners to Radio’s Rescue
- Should Radio Demand a Button on the Digital Dashboard?
- What Everyone Is Missing at Cumulus
- Independent Owners Retirement Crisis
- Are Beasley’s Major Markets Next