Radio’s Sudden Rebranding

David Field thinks a name change will right the wrongs of Entercom since his ill-fated merger with CBS Radio (stock price down from $16 to $4 and revenue declining).

Bob Pittman thinks audio is “the” word, not “radio” even though radio specifically defines the medium and advertisers and consumers happily use the term he rejects.

This rebranding outbreak has been bubbling under for decades as stations have forsaken their call letters for slogans and positioners.

If radio is not a word that owners want to use, where is individual station identification headed – we have some early clues.

For example, there are things happening right now around the letters “K” and “W”.

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