• The last Baby Boomer has moved past the 25-54 demographic so why are there so many stations doubling down on efforts to reach them?
• Demographers reveal radio’s new target audience — one that is worth pursuing for a long time to come.
• A warning about programming to Millennials and why radio can’t program to an entire generation.
• Why this new “sweet spot” for radio could give birth to 6 or more innovative new formats that can drive new listening for the first time.
• Surprising revelations about alt-rock and The Breeze (flanker adult contemporary format) — do they hit radio’s new desired demographic target?

Read more >>

iHeart is being pillaged even before it exits bankruptcy.

This is the story of Bob Pittman and 100 junior executives running off with the spoils to the tune of $82 million or more in future bonuses (not counting what was already awarded).

Publicly, Pittman is acquiring companies as if when iHeart emerges from bankruptcy current ownership will be around to manage the whole thing.

Privately, Pittman is planning an exit and the company is going to be sold but the real damage will be to the radio industry that remains.

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with Bankrupt iHeart’s $80 Million in Bonuses here. 

A new subscription also unlocks these full articles …

            Brutal Entercom Firing

            Pittman & Bressler’s Removal From iHeart

            Efficacy of iHeart’s New “Breeze” Format

            iHeart’s Troubling Bankruptcy Board

            Cumulus Closer to a 2nd Bankruptcy

And includes access to every article for the past year plus 4,051 in our archive like these (scroll through/latest first).  Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising.  Accepts no corporate money or consideration.  And is beholden only to subscribers who appreciate it so much that they pay for it.  Thank you.

$100 NewsTip Hotline. 

I get that things are bad in radio right now.

Employees treated like they are less than human while their bosses get all the benefits and respect that, by their performance, they don’t earn.

We get a lot of reports about mistreatment, toxic workplaces and abuse of power.

But the one you’ll read today is as bad as it gets and it’s from Entercom.

This harrowing treatment may be the new normal for today’s radio industry.

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with Brutal Entercom Firing here.  

A new subscription also unlocks these full articles …

            Pittman & Bressler’s Removal From iHeart

            Efficacy of iHeart’s New “Breeze” Format

            iHeart’s Troubling Bankruptcy Board

            Cumulus Closer to a 2nd Bankruptcy

            Dickey to Strike In 3 Weeks

And includes access to every article for the past year plus 4,050 in our archive like these (scroll through/latest first).  Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising.  Accepts no corporate money or consideration.  And is beholden only to subscribers who appreciate it so much that they pay for it.  Thank you.

$100 NewsTip Hotline. 

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with Pittman & Bressler's Removal From iHeart here. 

A new subscription also unlocks these full articles …

            Efficacy of iHeart’s New “Breeze” Format

            iHeart’s Troubling Post-Bankruptcy Board

            Cumulus Closer to a 2nd Bankruptcy

            Dickey to Strike In 3 Weeks

            iHeart’s Secret Buyer

            $45 Million in Entercom Cutbacks Coming

And includes access to every article for the past year plus 4,049 in our archive like these (scroll through/latest first).  Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising.  Accepts no corporate money or consideration.  And is beholden only to subscribers who appreciate it so much that they pay for it.  Thank you.

Report news --$100 NewsTip Hotline.