Beasley Set To Strike Again

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            The CBS Attempt to Knock Off Jerry Lee's More FM

            Radical, New Management Style at Cumulus

            Shocking 5,000 Ad Study:  68% of Local Spots Are a Waste of Money

            iHeart Cutting Rates, Rewarding Agencies to Hurt Competitors

            The War Against Twitter

            Megyn Kelly’s New Gig

            What the Morning Show of the Future Looks Like – 7 Critical Changes

Plus every story for the past year and 3,518 in our archive like these (scroll through/latest first)

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3 new additions to the 2017 Radio Solutions Lab Agenda …

1) A proven solution to make local advertiser campaigns more effective in the wake of an ad industry survey of 5,000 radio campaigns that show 68% of local radio commercials are a waste of time.

2) A positive plan to rebuild eroding audiences as in-demo listening declines.

3) Why a female morning personality is now preferable over a male – the secret sauce that is working big time for early adopters who know how to pick the right talent.

Learn more here.   

Here’s where to Report News confidentially in our Witness Protection Program.

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Get These Secrets To Podcasting That Makes Money

  1. Distance yourself from non-radio podcasters. Anyone can do a podcast.  But radio needs to drive home that only radio can do a professional podcast.  Fresh Air with Terry Gross is the number one downloaded podcast on iTunes.  If it weren’t running on NPR stations, imagine what could be charged for a spot.  And imagine running four or six spots in a full podcast.  But let’s talk about what Fresh Air is doing so right that commercial stations need to go to school on it.
  2. All formats can do on-air podcasts. Even various music genres from hip-hop, classic hits to country and beyond can have a late Sunday night show focused on the hyper-interested fan – or as we call them P1s.  On-air first, in the iTunes store second.  Learn the best topics for your first moneymaking radio podcast.
  3. Charge a premium for podcasting. Just do it!  Hold your breath and be prepared to run without commercials until you gain traction and the first advertiser buys at your premium rate.  Stations are holding the advantage.  You can’t buy the podcasts I am proposing for deep discounts, bonus spots, programmatic buying or added-value.  But, selling podcasts like spots won’t work.  Here’s what to do instead.
  4. Millennials are not podcasting’s prime audience. Podcasting has eaten into talk radio’s younger, in-demo audiences as far as time spent listening away from radio but this is fair warning that Millennials will not sit through a regular podcast no matter what the topic.  How to know if a future podcast project will hit the available Gen X audience.
  5. For Millennials, radio will have to become skillful at utilizing SnapChat. Don’t know what SnapChat is or how to use it?  Don’t feel badly.  Most people over 25 (and I’m not kidding here) have trouble wrapping their heads around SnapChat which is actually how Snap wants it.  And Disney has made a big commitment to SnapChat.  To get moving, understand and exploit SnapChat, follow these steps and blow away the competition.
  6. The winning format for a successful radio podcast. The absolute worst way to do a radio podcast is to do one like most spoken word radio shows.  There’s a lot about podcasting that lends itself to radio, but some things don’t transfer.  Learn what radio formatics successfully transfer to podcasting.

Join the discussion on podcasting and these other topics at the 2017 Media Solutions Lab in Philadelphia, April 5th.

Learn more here.   

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Has CBS Found the Secret to Knocking Off Jerry Lee’s More FM?

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Become a NEW subscriber and begin with Has CBS Found the Secret to Knocking Off Jerry Lee's More FM? here.

And read these full articles …

            Cumulus Changing Its Management Style

            iHeart Cutting Rates, Rewarding Agencies to Hurt Competitors

            The War Against Twitter

            Megyn Kelly’s New Gig

            What the Morning Show of the Future Looks Like

            Radio Predictions for 2017

            Why iHeart Owners Are Fine With Delaying Inevitable Bankruptcy

Plus every article for the past year and 3,515 in our archive like these (scroll thru/latest first)

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Jerry Lee’s solution to a shocking Advertising Research Foundation study of 5,000 ad campaigns reveals that 50% of national radio commercials are a waste of money and it’s even worse locally where 68% are considered by advertisers to be a waste of money. He’ll talk about how to turn those numbers around in your favor.

Reserve the date and see the latest update to the Radio Solutions Lab program here. This is the radio meeting about solutions.

Report news confidentially here. $100 cash award for the best tip of the month.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

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Sears, Macy’s Succumb to Online Shopping

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Become a NEW subscriber and begin with Sears, Macy’s Succumb to Online Shopping here.

And read these full articles …

            Has CBS Found the Secret to Knocking Off Jerry Lee's More FM?

            Cumulus Changing Its Management Style

            iHeart Cutting Rates, Rewarding Agencies to Hurt Competitors

            The War Against Twitter

            Megyn Kelly’s New Gig

            What the Morning Show of the Future Looks Like

            Why iHeart Owners Are Fine With Delaying Inevitable Bankruptcy

Plus every article for the past year and 3,514 in our archive like these (scroll thru/latest first)

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Sample a previous week for FREE here.

We just added Jerry Lee’s solution to a study of 5,000 ad campaigns by the Advertising Research Foundation that shockingly revealed that 50% of national radio commercials are a waste of money and an even higher 68% of local commercials are considered to be a waste of money. Lee will explain the steps and strategy to turn those numbers around in your favor as he has done at WBEB-FM, Philadelphia. Reserve a seat here.

Report News Confidentially in my Witness Protection Program. Full anonymity and confidentiality.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

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5,000 Ad Study: 68% of Local Spots Are a Waste of Money

This explains a lot about how advertisers and agencies are so fast to dictate price when they increasingly feel radio ads aren’t worth the station’s asking price.

I’ve been fascinated with how Jerry Lee attacks this problem at WBEB-FM, Philadelphia.

Better commercials, strong copy, presentation with audience-tested techniques to assure the advertisers’ investment will pay off.

The result: WBEB is more immune from competitor rate cutting and wins a lot of renewals earning the lion’s share of the buy.

So I want to get to how to turn this advertiser dissatisfaction around.

In 2016 the Advertising Research Foundation studied 5,000 Ad Campaigns from around the world. They found that 75% of the impact of an ad campaign comes down to the Creative.

Yet no one is talking about the Creative, except for a handful of people around the country.

Working with Sensory Logic of Minneapolis, WBEB, Philadelphia Chairman Jerry Lee has found the following shocking statistics:

50% of all National Radio Commercials are a waste of the Clients money.

68% of all Local Radio Commercials are a waste of the Clients money.

With 2 out of 3 local radio commercials being a waste of your clients’ money, is it any wonder that your advertiser churn is so high?

Jerry Lee is going to share the prototype for a system that eliminates high advertiser churn in a two-way conversation with you and how to address this pressing problem at your stations at the next Radio Solution’s Lab in Philadelphia April 5th.

Better solutions such as how to bullet proof ad copy, changes that can be made to local radio spots that are proven to increase advertiser response and satisfaction thus reducing churn.

Join the discussion for new and better ideas, big positive changes, what’s ahead worth betting on and content that delivers premium rates and higher revenue.

The Radio Solutions Lab.

Look into reserving a seat here.  

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