Why Public Radio Is Kicking Ratings Ass

Have you been noticing how public and NPR stations are beating commercial competitors and even winning top rank in Nielsen’s lately?

It’s no accident – a convergence of stupid radio tricks, public radio’s good fortune and some very shrewd programming in the digital age.

I’ve isolated 8 contributing factors that – like it or not – commercial competitors are going to have to deal with from now on.

I know, public stations have no commercials but they also tend to have no debt and believe it or not that’s NOT the main reason for public radio’s ratings success.

And they are generally too poor to beat commercial competitors with more local programming, so why is this trend building?

One clue is that there is a “new local” and public stations are getting good at playing it.

Read the full article here

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