AM is in danger of dying for no good reason
- My students can barely name an FM station, frequency or type of programming on the air and have no idea what AM radio is – and I’m talking about my USC students years ago as well as NYU music business students today indicating a death watch for AM among young people.
- AM operators have been failed by the FCC and most importantly their lobby group the NAB which has talked a good game but left thousands of AM stations vulnerable and on life support.
- If they can’t attract audiences younger than 60, AM will be all but gone in a few more years but there is an answer – provide incentives for consolidators who already have too many stations to run to do long-term leases to AM operators.
Read the full article here
Yesterday: NPR and EMF Putting on a Clinic for Consolidators
Samples here
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