The Nielsen Sale’s Effect on Prices


  • The sale of Nielsen is a bigger deal than radio stations know with implications that could raise expenses and change the quality of service.
  • Nielsen is looking to get out (with good reason) -- how radio could get burned in the process.
  • Likely outcomes for radio clients and potential clients.
  • The timeline on pricing changes.
  • The one X factor that could cede more control to Nielsen or return power to radio stations.

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