How the Nielsen Delisting “Blackmail” Succeeded

PREVIEW …

  • It’s been 2 years since Nielsen threatened to delist stations that did not subscribe to their ratings service – what followed turned out to be complicated.
  • Nothing dumber than an advertiser and their ad agency – how much they knew, when they knew it and the major things they continue to turn a blind eye to.
  • The radio group that did more to help Nielsen crack down on their competitors – thank them.
  • Horror story in Norfolk.

Read the full article here

Free samples of our work here

Report Newstips confidentially in our Witness Protection Program here.

Scroll through the complete list of previous stories here

Winning Back Podcast Listeners

The Downsizing of iHeart Physical Stations

Chicago Sales Rebellion at Audacy

Crazy Changes in Listening Habits

iHeart Stole Radio’s COVID Advertising