How the Nielsen Delisting “Blackmail” Succeeded


  • It’s been 2 years since Nielsen threatened to delist stations that did not subscribe to their ratings service – what followed turned out to be complicated.
  • Nothing dumber than an advertiser and their ad agency – how much they knew, when they knew it and the major things they continue to turn a blind eye to.
  • The radio group that did more to help Nielsen crack down on their competitors – thank them.
  • Horror story in Norfolk.

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