INSIDE …
- There’s one thing that station sales reps do that really piss off advertisers – okay, two things and they can be eliminated right now.
- Don’t tell this to your radio competitors but there is a way forward to cut the spotload and get higher rates.
- Advertisers don’t want anything to do with testing commercials, but there is a priceless piece of advice you can share before the ad is made that makes it more effective.
Read the full article here
Free samples of our work here
Scroll through the complete list of previous stories here
The Nielsen Sale’s Effect on Prices
Audacy Reportedly Talking a Swap
Audacy’s Hidden Money Problems
Disney+ to Start and Ad-Supported Tier
Recent Posts
- Outbreak of License Forfeitures
- The Stations in Danger When De-Reg Resumes
- Why Beasley is Outperforming iHeart
- What Comes After Ratings, Downloads and Impressions?
- Cumulus’s FCC DEI Dilemma
- The Next Chapter at iHeart
- Fearless Dan Mason – the Book
- The Answer Commercial Radio Forgot
- Radio’s New Invisible Competitor
- Which Radio Company Is Next?