Impressions Are Radio’s New Quarter Hour


  • Wait for it -- Nielsen’s answer to impression selling. 
  • Do you know what “audio activation” is? – neither do most radio sellers. 
  • The best way to sell more national business is to be like TV – here’s their new-found secret.
  • How national advertisers view radio according to private surveys (advertisers like Allstate, P&G, Home Depot, Lowes, McDonald’s and others and not just their agencies).
  • On-air programming will change when impression selling kicks in.

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